The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.
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Archive for the ‘Social Media & SEO’ Category
SEO War Room
August 24th, 2010 | Eric | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability
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WIIIIPEOUT! What to Learn from Google Wave’s Web Surfing Crash.
August 5th, 2010 | Finn | Social Media & SEO
Once upon a time there was a tool that was supposed to revolutionize the way people interacted with each other online. Facebook killer? Pleaaaase! Try EMAIL Killer!
This tool was making the Post Office plan its Pony Express-like demise.
Part Blogger, part Facebook, part Basecamp, part genius.
But, now, sadly, in the words of David Gray:
“…
SEO + Social= SEOcial? How Social Media complements SEO
July 22nd, 2010 | Caleb | Social Media & SEO
Over the past five years, the Internet has been evolving. Rapidly. And most likely (unless you have been on the moon), you are probably well aware that the technology leading this digital revolution is none other than “social media.” Yes, to the masses, social media is the reigning king and the era of social and collaborative information is wonderful
However, after taking a step back from all the hype behind social media, it does not take long to again realize what …
Google Caffeine: What does Caffeine mean for SEO and Social Media?
Just a little over a month ago, Google announced its new search index: Caffeine. For those who have yet to do their homework on the announcement, the first thing to know about Caffeine is that it is not a rankings algorithm update; rather it is a new indexing system. According to the Google blog,
Planning in the Shadows of Facebook
March 17th, 2010 | Finn | Social Media & SEO
At the beginning of the month I discussed the issues surrounding planning an SEO strategy with the understanding that indexing as we know it in Google is going to change.
Some claim to test and know how the new indexing will work. Others, like me, don’t claim to know how it will work. Sure, I played in the Caffeine sandbox, but doesn’t that mean the version of Caffeine I …
With Google Buzz, Google Forgot How They Got Where They Are Today
February 19th, 2010 | Finn | Social Media & SEO
Google Buzz has had some incredible press about it since it was introduced just over a week ago. There was a day of euphoria quickly followed by some panning before confusion set in.
Now who knows what to make of it just yet?
As for my user experience with Buzz: it was Buzzkill once I decided to follow Pete Cashmore, Chris Brogan, and Tech Crunch. The constant influx of updates was too overwhelming …
Make the Social Media Expansion in Search Engines Work for You
February 17th, 2010 | Drew | Social Media & SEO
Twitter is indexed in Google, so are Facebook and LinkedIn profiles. Gmail now has Google Buzz included, ensuring ways to efficiently search through the social networks you are in. Many people initially wondered what the point of social media was. As with almost everything, wherever the people go, the advertising follows. Search engine optimization (SEO) has dealt with some user-generated content in the past and most in the industry understand the value of user-generated content, but the SEO community has …
Google Buzz (not Yahoo!) – a Fashionably Late Social Clique
February 11th, 2010 | Finn | Social Media & SEO
Microsoft and Yahoo! has panned them for being late to party. Pundits and experts have pointed out that it’s nothing original or new. And most everyone has come to a broad-brush general consensus that the object that has caught the new media industry’s attention is simply copied and pasted from Yahoo! Updates services with the Yahoo! Buzz name slapped over top of Facebook’s …
Google Comes Full Social Circle. Is Twitter Now Fully Weaponized?
February 3rd, 2010 | Finn | Social Media & SEO
While answering a series of questions regarding Social Media “defense” during a panel discussion at Blog Indiana 2009, Chris Brogan quipped that it would be some time before people will have to “weaponize” their tweets. The quote earned quite the laughter back in Augusts 2009, but with Google continuing to augment their integration into social media platforms with offerings including Caffeine, real time results, and now with their …
Social Media Customer Service—To Address Concerns or Not?
February 1st, 2010 | Drew | Social Media & SEO
Social media channels can be powerful tools for your business in a number of different ways. Notably, most businesses are seeing social media channels as a way to directly address issues with their customers, either notifying them of product updates or acting as a customer service avenue. There are a few hazards to consider before attempting this with your own business and whether the same results could be better accomplished using search engine optimization and a self-service help …
