Led by the projected rise in smartphones over the next few years, search marketers, pay per click advertisers, and social media marketers are all investing in location as the next big area of growth. Therefore, while all organizations and services can benefit from participating in location-based marketing platforms, my post today will primarily aid those places that will profit most: small, B2C businesses.
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Archive for the ‘Social Media & SEO’ Category
SEO: A Review of 2010 & Our Expectations for 2011
As we near the end of the year, our team reflected on the changes seen in SEO, and put together the following recap of those with the biggest impact so far:
Local Search
This year, the vastness of the Internet has reminded us that it still is, after all, a small world. Local search results and ad listings have risen in importance to searchers, thanks in large part to the development of smart phones and other platforms with fully-functional browsers …
Google Hotpot and SEO Implications
November 24th, 2010 | Bryan Watson | Advanced SEO Tips, Basic SEO Tips, Local SEO, Social Media & SEO
For those of you that don’t know, Hotpot is Google’s new improvement to it’s existing Places feature. And the implications in the world of SEO are huge. To start, there will be a brief summation of the key features of Google Places and the new addition of Hotpot. This will then be followed by some best-practices in order to properly utilize these programs for your SEO advantage. And finally, there will be some suggestions as to how to properly optimize …
The Minisite: Bridging the Social Media Gap
November 8th, 2010 | Robert | Social Media & SEO
When it comes to SEO, most people understand the value in doing optimizations to your website. I think it’s also a good assumption to say that most people understand the value of social media. Finally, it’s fair to say that fewer people understand how the two should work together and even fewer people understand how to bridge that gap. Well, people, you’re in luck. There is a way to get everything working together and it goes beyond simply adding your …
Preparing for Social Search: A Case Study on Building Links, Getting likes, and Giving Back
Cue social search. Begin thinking about it, begin saying it, and be prepared for your clients and co-workers to begin asking about it. The fight hasn’t quite started, but both of the proverbial heavyweights are in the ring and the bell is about to ring. To elaborate, for SEO professionals to keep up with this model of real-time, personalized search results, the role of the search engine consultant must evolve, adapt, and ultimately, delve into more intricate realms of digital …
…When Everything Is Liked Pt. II – Google’s Involvement
October 21st, 2010 | Finn | Social Media & SEO
Last week I wrote about the relative non-story that was Facebook integration into Bing results. As I wrote, the results will appear in the bottom of SERPS, given that you’re logged into Facebook to see them.
I called this development a “non-story,” because when everything is liked, nothing is liked and the impact is diminished.
I did leave myself a proviso, stating:
And if Google likes it, they’ll jump into the fray and take Bing’s lunch money.
Looks like the team from Mountain View wants some cash to go to the vending machine after class.
Facebook & Bing Could Show What Happens When Everything Is Liked
October 14th, 2010 | Finn | Social Media & SEO
Follow enough social media and search engine companies and you’ll start to feel that anytime someone in Silicon Valley sneezes, there’s a press conference describing the event. And it’s on LiveStream. And 500 people are liveblogging it.
And 400 people like it before your browser tab loads that page. And another 400 Facebook Like it in between nose wipes. And some of us sit up late at night dissecting the event in great detail while another 400 Like the replay.
Yesterday was …
4 Valid Reasons Companies Don’t Embrace Social Media
October 12th, 2010 | Eric | Social Media & SEO
The Dow rises and falls based on statements from companies. Don’t expect openness from a corporation just because customers expect it.
Review: New Twitter vs. Hootsuite
October 1st, 2010 | Finn | Social Media & SEO
Wow, Christmas came early. I got New Twitter within 48 hours of it coming out. I did a little dance. Just a little one. Because I was skeptical about it.
For me, Twitter is nothing without HootSuite. All the data streaming down like a waterfall. Like something out of The Matrix. All you have to do is filter it to your liking. And to me, there’s no better way to parse, segment, combine and monitor the conversation than with HootSuite.
But a …
Social Media Distractions
September 21st, 2010 | Eric | Social Media & SEO
If the Internet is a place where people are in the market for your services then you best be where it makes sense, but only where it makes sense.
