Over the past few weeks, I’ve had the privilege of taking Sprout Social’s all-inclusive social media management tool for a test drive. With all the different social media venues available today, performance tracking can be a difficult task. Sprout Social takes care of this by compiling all your social platforms into one convenient interface. The purpose of this post is to reveal my findings to give you a better idea of what to expect from this awesome software as …
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Archive for the ‘Social Media & SEO’ Category
Klout: The What, How, and Why
With the advent of social media outlets and their continued evolution and success over the last few years, it’s no secret that social media has become an important part of SEO. Especially considering recent rollouts, like Google’s +1 button and Klout’s +K feature, SEOs who have still been all but ignoring social media should really start exploring different outlets to see if they could be beneficial for their client. The popularity of social media reminds us that people …
Add the Like Button, Get on the Social Graph
Integrating a “like” button into your website is integral to SEO success, since Facebook is now entering the search market with its Open Graph Protocol, and some are considering Facebook to be the only competitor to Google in terms of search marketing. So, in order to tap into this potential stream of traffic from Facebook, you need to integrate Open Graph Protocol into your site. In the following paragraphs, there will be a brief description of Open Graph Protocol, as …
If You Tweet and Nobody is There to Hear It, Does it Make a Sound?
This post is specifically about how to start a Twitter account, and gain followers, as opposed to managing an account. These are two different things entirely, and require different strategies, otherwise you may find yourself Tweeting to a handful of followers as opposed to a legion (i.e. Charlie Sheen). So, to start, there will be a brief introduction of a few good strategies to employ when looking to get followers, followed by more down-the-road type strategies to continue your …
Do’s and Don’ts For Handling a Social Media Backlash
April 19th, 2011 | Jessica Cates | Social Media & SEO
I was hanging out on Twitter the other day when a friend of mine Tweeted about the Facebook page for Applebee’s restaurant chain. Here’s a screenshot of his Tweet:
So obviously I had to check it out, and yes, a huge amount of the Facebook wall consists of people complaining about their recent Applebee’s experience. The Applebee’s Twitter account is the same basic story. A lot of their commentary …
Is Quora a Contender Against Google?
Quora is a valuable resource for anybody looking to gain a little edge in terms of search engine rankings and traffic in general. Also, it is a great way to get your name out there and drive traffic to your site, as well as gain “street cred”—that is, online authority. And on top of these features, it is very difficult to spam Quora—there are several factors that keep Quora from becoming as spammified as Yahoo! Answers or other free Q …
Hello, Social + Search
February 17th, 2011 | Jessica | Social Media & SEO
Hello, it’s your trusty correspondent Jessica, writing in my sweatpants from my bed. Why not from my desk in beautiful, sunny Greenland? Well, because I’m sick today, and the blog must go on! Sick days generally follow the same pattern: I wake up feeling a little iffy. Try to psych my body into thinking it’s fine and whip together some Good Work for the day. Body inevitably catches onto the trick about 1 pm and falls apart, forcing a …
Social SEO: Facebook Internal Search & Fan Page Optimization
Facebook accounts for approximately 2.7% of the search volume on the Internet. While this might not be a significant number to those of us in the SEO business, you can bet 2.7% percent is important to those brand and community mangers out there. Thus, when ranking organically in the independent states of Twitter or Facebook, small businesses can expect a have a pleasant boost on their overall marketing goals.
This first part of this blog post will help you navigate the …
Google Personalized Search and Social Media
Google’s personalized search is no new development for anyone reading this—it’s been around for some time. But there are some interesting new changes and startling predictions that have come about recently as a result of personalized search that warrant discussion. So, in the following paragraphs, a few issues will be discussed and explained, namely: a brief recap of what personalized search actually is, some discussion as to the impact that personalized search has had on other internet services, and finally …
Focusing on what works
The previous year has given us a ton of toys and trends to think about. This year is the year to find what makes sense. Anyone can look at theorize how a business can adopt a trend or toy, but a business wholly adopting something new may be done if it financially makes sense.
Any manager given the task to analyze a budget will be forced to look at where the bulk of its sales came from and look where other …
