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Archive for the ‘Site Review & Analysis’ Category

Link Research Tools

June 22nd, 2011 | | Link Building, SEO Tools, Site Review & Analysis

A few months ago, I blogged about helpful linkbuilding tools.  I’d like to do a quick synopsis of another set of tools, called ‘Link Research Tools’.  First I’ll do a quick run down on the top tools and then offer a little background on Link Research Tools metrics and what sets them apart from similar tools.  As always, I’d love to hear your thoughts, so feel free to use the comments section as a discussion forum or to recommend …

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SEO in a Flash

March 23rd, 2011 | | Site Review & Analysis

Full disclosure: I love Flash websites.  The creative in me delights in the details; my analytic side loves figuring out new site structures; and my inner child thinks hunting for menus is downright fun.  But the SEO marketer?  She’s not so sure.

Flash just throws up some huge red flags when it comes to SEO.  Take the loading time, for example.  Google has explicitly stated that long load times lead to reduced quality scores, and as SEOs we work hard …

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Is Quora a Contender Against Google?

February 23rd, 2011 | | Advanced SEO Tips, Site Review & Analysis, Social Media & SEO

Quora is a valuable resource for anybody looking to gain a little edge in terms of search engine rankings and traffic in general. Also, it is a great way to get your name out there and drive traffic to your site, as well as gain “street cred”—that is, online authority. And on top of these features, it is very difficult to spam Quora—there are several factors that keep Quora from becoming as spammified as Yahoo! Answers or other free Q …

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Product Review: Google Goggles

January 10th, 2011 | | Search Behavior, Site Review & Analysis

Google’s products never cease to amaze me, even when they don’t necessarily pass the consumer test of time (Google Wave). One product that I’ve been playing around with lately has just gotten better. Google Goggles is a mobile search engine that utilizes your mobile phone camera to effectively search for, well, anything. Goggles is a downloadable app for Google Android OS (1.6 or greater) or iPhone (iOS 4.0 only) mobiles. I myself have been using it on my iPhone 4 …

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SEO Panic: When to react

June 29th, 2010 | | Site Review & Analysis

There are times that I have had to compose myself and not fly off the handle. There are things that happen that are more of a damage to pride issue rather than a loss of business issue. There are some signs that you need to start taking your SEO very seriously and figure out what is going on and a plan to fix it.

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Using Google Analytics to Settle the Apple Vs. Flash dispute

May 11th, 2010 | | SEO Management, Site Review & Analysis

The war between SEO and Flash has been settled for the most part, but with Apple’s Steve Jobs attacking Adobe’s Flash as unnecesary is bring intense heat. But you might have an answer to the issue already for your site.

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Real world SEO: Relating to your Webmaster

January 12th, 2010 | | Site Review & Analysis

You might be in a position where you have been reading or hearing about search engine optimization and you believe you need to get a handle on this right away. People are turning to the Internet for answers. Wouldn’t it be great if your website was ONE of the pages they go to and in turn hire your service, buy your product or keep coming back and hanging out for new content?

If you have a website already, you may not …

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Basic SEO Elements and Web Design Best Practices: One and the Same

December 21st, 2009 | | Basic SEO Tips, Site Review & Analysis

If you are a specialist in your field, it usually surprises you when you come across antiquated technology or equipment. My mind immediately goes to the dollars and cents; what is the financial impact of the decision to upgrade or not? When it comes to having a website that follows web design best practices, upgrading your site can have more than one positive impact. Not only will your site look more organized and behave more normal for users, you will …

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How to Become an Expert SEO Spy

January 13th, 2009 | | SEO Keyword Research, Site Review & Analysis

A Chinese general from around 400 B.C. was quoted as saying “keep your friends close and your enemies closer.”  The spirit behind this saying is that friends can benefit you or not if they do the smallest thing, but your enemies can harm you by doing anything.  Though this phrase was talking about war, it has been used in any type of competition.

SEO is, by nature, competition.  Ranking higher than the other guy is the purpose of SEO because people don’t …

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