Archive for the ‘SEO News Roundup’ Category

With 2009 coming to an end it is time to start looking ahead to 2010. Search has changed a lot in the past year, and that growth is not expected to slow. Now is the time to ask, what should I expect from search in 2010? Check out Rand Fishkin’s predictions for SEO in 2010.

How do you set your e-commerce site apart from the competition? That is the question that Aaron Bradley tackles in his post 5 Essential …

Successful SEO is an ongoing process, but many times companies find it difficult to track their return on investment. Whether you are an agency or an in-house SEO, it is important to track key performance indicators to show the efficiency and impact of your campaign over time. To determine what to track, check out this helpful post from Youmoz that reviews the top 15 key performance indicators for an SEO campaign.

It is essential that you develop an SEO site …

• As you focus on your SEO plan for 2010, don’t forget Google may start factoring your page speed into ranking.  Google webmaster tools have already added a page speed report to help you check your site’s overall performance as well as the performance of specific pages. Make sure you stay ahead of your competitors and improve your load time before the New Year.
• One of the most important elements of SEO is to increase external links to your website. Search …
  

• If you’re a small business wanting to market your website but has a small budget, that’s okay. You can get tons of information in blogs, but according to Stoney deGeyter that can also lead to a lot of worries about your SEO program. Stoney calls out 5 things you should STOP worrying about when it comes to your home grown SEO strategy that will help save your budget along the way.
• Corporate accounts are apparently being rolled out for Twitter …
  

• Rand, over at SEOmoz has posted New & Interesting Insights Into Google Rankings and Spam from Pubcon. One of the more interesting takeaways from the post is that while Google suggests a slow load time will not negatively affect your rankings, a fast load time might actually help your rankings.

• If you are looking for ways increase the time it takes for your pages to load, Search Engine Optimization Journal has a post this week entitled, Faster Load Times …
  

• Start putting together your SEO plan for 2010. Search Engine Land’s Michelle Stern recommends three tips for B2B marketers to improve their chances of success for next year. Start by exploring reporting options, optimize to the ultimate conversion point and perform a branded click path analysis.

• Borrow a few notes from PPC to make sure you get the click. The way you phrase your title tag is important to make sure you are giving the user what they are …
  

• David Naylor recently posted Link Building Techniques & Tips. While there are a ton of articles on the web offering link building tricks, Naylor offers 16 of them here in this post. Covering a lot of link building ground, the blog is certainly worth a read.
• SEO Chat’s Ivan Strouchliak has offered his tips on Steps to Higher Rankings and Traffic. Targeting more than 1 keyword per page title, using anchor texts in internal links, and using copy summaries …
  

• Already overwhelmed by the sheer amount of data you can get from Google Analytics? Too bad! Now you can get even more. Actually, this is great: Google announced this week a set of new Analytics features you can play with to gain a more in-depth understanding of the factors that matter to your business. Fantastic!
• Oh, Facebook optimization. Who knows exactly what’s going to go on with this in the future, but it’s good to keep an eye on the …
  

• Building search engine-friendly URLs is not an easy task. Thankfully the team over at SEOmoz has built out a very handy cheat sheet for mastering URLs. Check out their SEO Cheat Sheet: Anatomy of a URL.

• Stoney deGeyter has a great post on seven things SEO clients can do, and should do to help …
  

• If you find yourself slacking off on linkbait efforts because you aren’t sure it’s worth your time, get motivated again by this article on the value of linkbait and how search engines reward these practices. There’s a whole range of ways, from low to high risk, to create viral content, and create opportunities to influence.
• After you read about the value of linkbait, make sure you check out this post on link quality vs. quantity. This whiteboard will give …