Are you a small business owner? If you want to improve your online presence, SEO is the key to success. In this SEO 101 guide for small businesses, learn how to communicate effectively with both your website audiences: the customer and the search engine robot. Following the best SEO practices from the start will not only give your search results a boost, but also will provide a jump on the competitors.
You can think of Search Engines as little creatures …
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Its no secret businesses can turn a decent profit from optimizing their local listings. The secret is how to do it right. Remember, Google wasn’t born yesterday; it will double-check your answers, pull other sources, and subsequently rank you from the results. If you aren’t ranking where you want to, or even if you are, you should check out these tips on how to make your local listings work for you.
Sure, Google Analytics can be somewhat overwhelming, but this …
SEO efforts are constantly changing, even for those that know the industry well. SEO is a perfect example of the old adage, “You learn something new everyday.” A few Excel experts in the office constantly find and share time saving shortcuts; just the same, there’s always more to learn about common SEO tools, such as Google Analytics. Think you know it all? Check out 5 Simple Google Analytics Tips You Should be Using.
Ready, set, video! Word on the street …
Too often there are clients that don’t fully grasp SEO best practices, though they may think they do. It’s our job to aid the client in understanding and creating goals. That’s why I liked this article about helping new clients understand their keywords; it facilitates in the teaching process. Thus, clients feel comfortable and knowledgeable about the campaign surrounding their brand.
First things first. Stick to the basics. These clichés serve their purpose, even in SEO. In his blog, Tom …
Ooh, search marketing case studies! What better way to prove the value of what you do to clients. The SEOptimise blog has provided a list of 30 case studies that you can use to either demonstrate general value, or develop your own case study plans.
What do Danny Sullivan, Stephan Spencer and Matt Cutts all have in common? They made the cut for the top 10 SEOs in the world according to Aaron Wall in this post on SEO …
I don’t know that I agree 100% that people who come to your site via any page will continue to other pages looking for the info they need if you make it easy enough, but I do agree with the main premise of this post from Thomas Schmitz at Portent Interactive: it’s probably not in anyone’s best interest to concentrate your SEO efforts on one page or a very limited range of pages. You can drive relevant, converting traffic by …
Link building is an essential part of SEO, and this post from Search Engine Watch reviews 9 of the most common link building strategies, and asses their value and risk level. From internal links to social media to press releases this list of link building ideas is at the very least a good place to start when you are thinking about your strategy.
You can find this story all over the blogs this week, but here it is from Marketing …
Linkbuilding is not easy, especially if you are doing it correctly. SEOmoz has a good post this week which looks at negotiating partnerships for scale-able linkbuilding. Too often, sites will solicit links from anyone and everyone. This is incredibly time consuming and often the ROI is very low. Before you start your linkbuilding campaign, check out this post for a fresh perspective on partnership links.
From the plethora of information out there on SEO, it is sometimes difficult to decipher …
We’ve all been there before- dealing with difficult clients. But when you’re managing an SEO campaign it can be even trickier to manage expectations. Here are some words of advice from Search Engine Watch’s Kevin Gibbons on how to deal with difficult SEO clients.
Whether you are developing your first SEO strategy or trying to refine current efforts, it is important to take a look at the competitiveness of your market. Doing a little research can help you carve …
A website redesign or domain transfer can go unbelievably well or horribly wrong. Before diving into a large website initiative, it is very important to consider keyword targeting strategy, URL structure, 301 redirect approach, among others. Check out SEO Gadget’s latest resource for dramatic website changes, Surviving a Site Migration [An SEO's Guide]
There are a variety of SEO tasks that can be performed on a site, but different business will require different services. This post from SEOptimise …
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