As we near the end of the year, our team reflected on the changes seen in SEO, and put together the following recap of those with the biggest impact so far:
Local Search
This year, the vastness of the Internet has reminded us that it still is, after all, a small world. Local search results and ad listings have risen in importance to searchers, thanks in large part to the development of smart phones and other platforms with fully-functional browsers …
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Are you one of those people who could not function without Excel? I spend most of my day using it to organize and analyze data, so I was excited to find out there are tools that allow you to export Twitter search results to Excel. Ann Smarty of Search Engine Journal has written about three tools you can use to export Twitter data: The Archivist, Searchtastic, and TwapperKeeper. She also provides examples of possible applications for each. With Tweets …
If you want to help boost your location on SERPs try using more internal links. Michael Gray of Graywolf’s SEO Blog explains that a great and easy way to help your rankings on the SERPs is to have internal links rich in the text of your site. For instance, he discusses how the New York Times (at the time of his post) was top-ranked for terms for Conservative politicians such as Sarah Palin and Rush Limbaugh. The reason this …
The year is coming to an end and it’s time to start making your resolutions for 2011. Most people vow to spend more time with friends and family, start exercising more or improve online marketing performance. Okay, I might have snuck that last one in there, but wouldn’t you like to start off the New Year with a plan to increase ROI or save time and improve efficiency? Ann Donnelly of Search Engine Journal has written a post on the …
When I first started learning SEO I was overwhelmed trying to learn and understand the different types of Meta data. Although Meta data is an essential part of any SEO campaign, it is often misused in an attempt to boost page rank. If you are confused by the different types of Meta data and which ones are most beneficial, you should read Kate Morris’s post about SEO Meta tags on The Daily SEO Blog. She does an excellent job …
We previously posted about the launch of Google Instant Previews and its impact on SEO. Two weeks later, the blogosphere is still swirling with speculation on exactly how instant previews will affect users’ decision-making process on which sites to click. Pamela Wilson of Copyblogger has written a post on whether your site will survive the Google shrink ray. She offers tips on how to clean up your website design so that its snapshot appeals to searchers. You now …
Is it just me or does it seem like Google is launching a new product every week? On Monday, Google launched an early release of Hotpot, a local recommendation engine powered by users and their friends. This feature allows users to review destinations on Google Places and share it with their friends. Vanessa Fox at Search Engine Land has written a post breaking down Google Hotpot and how it differs from other products like Foursquare and Google Buzz. Fox’s …
Having a blog on your website is a great way to keep content fresh and boost page rank. If you are thinking about creating a blog for your site you should read the Daily Blog Tips post on the 15 things to know before blogging. This article is filled with tips gathered from the author’s five years of experience. These pointers will help you avoid some common blogging mistakes as well as find the right niche to target. Follow …
Do you love Mad Men and blogging? Well even if you only like one or the other, Jon Morrow of Copyblogger has written a fun and informative post applying the lessons learned in Mad Men to blog writing. If you blog multiple times per week or day it can be hard to feel inspired with every post. Morrow’s guide provides some great advice on finding inspiration to uncover a great blogging idea. This post is a must read for …
Together Google, Yahoo, and Bing hold about 93% share of the search marketing world. You might think that ranking on these search engines is all you need for a successful SEO campaign but you could be missing out on opportunities. Bas van den Beld of Search Engine Watch has written a post on the alternative search engines
marketers should pay attention to. Verticle search engines that don’t index the entire web, like YouTube, are not included in market share reports, …
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