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Archive for the ‘SEO News Roundup’ Category

SEO News Round Up For December 19, 2008

December 19th, 2008 | | SEO News Roundup
  • We are firm believers in the importance of submitting XML Sitemaps to Google.  This week, the Google Webmaster Central Blog announced some changes to the submission process.  Before, you had to specificy what type of Sitemap you were submitting, now Google will do the work for you!
  • Are you an SEO novice?  If so, don’t worry.  Search Engine Guide has some pointers for you in their “Quickie Dos and Don’ts.”
  • Bet you didn’t realize there was so much “online psychology” …
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SEO News Roundup for December 12, 2008

December 12th, 2008 | | SEO News Roundup
  • Katherine at search marketing for non profits has a nice analogy between SEO and PPC.  PPC she says is like renting the land while SEO is like owning the land. Perhaps this is true, but I feel both have positives and negatives and every marketing team should look into both and see which would fit best for their company, if not both!  
  • Looking for more insight into the great SEO debate of 2008 (i.e. outing of a …
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SEO News Roundup for December 03, 2008

December 3rd, 2008 | | SEO News Roundup
  • Need to update your link building skills to coincide with the times?  This article explains how you can build your site’s link profile with good content and concentrating on quality links.
  • It’s nice to reminded about the importance of keeping lists.  With so many ideas, tools and general discussion going on in the SEO industry, it is difficult to keep all of it straight.  So Stoney deGeyter wrote this reminder to keep it all in a handy list!
  • All of …
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SEO News Roundup for November 28, 2008

November 28th, 2008 | | SEO News Roundup
  • John Andrews at Johnon.com urged SEOs to do their homework this week.  What’s the homework?  ”Pay attention to the SERP.”  In other words, real-time search results provide plenty of information on what SEO strategies are and aren’t working.
  • Making “decisions that’ll rock your SEO campaign” are a part of your job description, right?  In part I of a Search Engine Guide article, several great points are discussed on how to make the best decisions possible.  Don’t make decisions on temporary …
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SEO News Roundup for November 21, 2008

November 21st, 2008 | | SEO News Roundup
  • I don’t necessarily condone the practice of buying links, but Rand’s list of 8 ways to buy links “without buying links” is pretty darn clever.  Whether it’s the point on sponsoring events, incubating blogs or flat out buying other websites, there are some plausible (and savvy) technics here for growing your link profile.
  • If you’ve ever put together (or perhaps read through) an SEO proposal, you know how tedious and technical they can be.  This week at SEOBook, they …
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SEO News Roundup for November 14, 2008

November 14th, 2008 | | SEO News Roundup
  • Planning for an SEO campaign is a complex process.  Thankfully, SEOs like Matt McGee break down that process into more easily digested steps.  I particularly agree with Matt’s first step:  SET GOALs.  Hard to get anywhere if you don’t know where you’re going!
  • This list from Search Engine People puts together the top 25 most powerful directories.  Excluded from the list are the “expensive” directories like Yahoo! or BOTW, which means this list will give you more bang for …
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SEO News Roundup for November 7, 2008

November 7th, 2008 | | SEO News Roundup
  • Apparently, Fortune 500 companies don’t really believe in SEO. This article from Search Engine Land says that these companies are “doing an extraordinarily poor job”. Ouch!
  • Who doesn’t love analogies? There is a post at SEOMoz about a “File Cabinet” theory of site architecture.  In this post ‘Great Scott’ mentions that a lot of people get confused on how to structure their site to be SEO friendly and user friendly at the same time. Therefore Scott …
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SEO News Roundup for October 31, 2008

October 31st, 2008 | | SEO News Roundup
  • Ann Smarty over at Search Engine Journal details three Wikipedia-centered tools that can certainly help in your SEO and blogging efforts. Free, useful tools … Who doesn’t like that?
  • In this entertaining post from Search Engine Land, Eric Ward discusses link building strategies that go beyond the multitude of tools available.  ”…who will rise above it and remind everyone that tools are dead weight when it comes time to finally, y’know, make something real happen?”
  • Get Your …
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SEO News Roundup for October 24, 2008

October 24th, 2008 | | SEO News Roundup
  • Search Engine Land reported on a session from SMX East and asked “When you turn a link on, does it return the favor?“  The basic questions were if site wide links still worked and if links from Digg could hurt you.  Short answer? Site wide links are OK, but not the best.  Links from Digg (or any link bait) are because they are “…absorbed into the ranking algorithm like any other.”
  • One of the more difficult aspects of link building …
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SEO News Roundup for October 17, 2008

October 17th, 2008 | | SEO News Roundup
  • What is PageRank sculpting, and how does it work?  If you can’t answer that question, then you need to read this post by Rand at SEOmoz that explains PageRank and the basic principles of PR sculpting in detail.  
  • A lot of websites have content locked behind sign ups – “members access only.”  Because search engines can’t fill out forms and get past them, your content might as well not exist for SEO purposes!  The Top Rank Blog explained some …
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