Archive for the ‘SEO News Roundup’ Category

Google is getting smarter, along with all the other search engines.  Think Skynet from the Terminator movies.  Well, not really, Google really hasn’t mastered the whole human genocide thing yet, but Google and other search engines have begun to understand the whole link-exchange phenomenon that so many sites have been preaching.  Link building still works for high-traffic sites, but simple link exchanging really doesn’t do that much to help anymore.  However, what has been noticed is that if …

There happens to be a little confusion in regards to NoIndex.  One of the major questions concerns whether or not NoIndexing one page will negatively affect the rest of the pages.  The answer is not black and white—NoIndex will definitely take the page you specify off of the search index, and it may also take the pages that NoIndexed page links to.  Also, a gray area appears in regard to the rest of your pages that aren’t necessarily linked …

Frank Reed at Marketing Pilgrim highlighted a recent study on Social Media. To summarize the study, keeping up with the fast pace of Social Media is difficult. Frank’s blog talks about why it is so difficult, how he finds it hard to believe when people say it’s not a challenge, and where to find the information we need to keep up with Social Media and it’s steep growth curve.

Your page content is without a doubt the most important aspect …

We’ve all tried to visit a site when our anti-virus, or spy-ware stopper, or whatever-stopper shows up and warns us to run away. Generally the culprit is some form of malware and it’s something that we might not know is infecting our site.  Alex Cohen from Digital Alex shares an eye opening experience about avoiding malware. It can be difficult to build links or develop a workable SEO strategy if your site isn’t safe for your users.Take these steps …

Crafting outstanding content is by no means an easy task. Today’s web is full of different content types, from images to widgets. Take away all those crazy fonts and pretty backgrounds and you’re left with what really matters to SEO. Tad Chef over at SEOptimise shares some advice on how to create content that spreads like wildfire. So don’t take content for granted because you have to craft killer content to get noticed.

A good proposal can change your business by …

Anyone who has ever written knows what its like to have writers block. Most of us don’t have the luxury of going to a hipster coffee shop to smoke our bubble pipe to find our muse. If you find yourself stalling out on creativity when developing copy, Case Ernsting from MetaSpring Web Design offer some handy tools and tips to find out what people are talking about. These tips will help you determine what readers will find relevant, and …

Images are a very communicative aspect of any website. The trouble is search engines are not able to see images because the spiders that crawl your site take out all the pretty stuff that makes it look attractive for humans and simply reads the raw code. For image SEO, it can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Elliance from Search Engine Land illustrates some tips for optimizing your images to improve …

There’s a lot of rock and roll involving businesses and social media campaigns. Unfortunately, there aren’t many social media rockstars. There are certain characteristics that differentiate the effective social media campaigns from the boring ones.  Social media marketing allows you to interact easily with your potential and existing customers. If you feel that your campaign is not working as effectively as you would like, use these tips by Mike Mothner at Wpromoter to help you rock a higher ROI.

When …

As an emerging technology, on-site behavioral targeting is just now becoming better understood and there is certainly a strong interest in learning about this strategic option on web properties. Rita Brogley reminds us that online consumers need a deeper understanding from businesses. Behavioral targeting helps marketers supply that demand through a better understand of their user. After all, relevant and effective content should lead to an increase in revenue, conversions, and click through.

No one likes to be alone, not …

You may or may not be familiar with the SEO Fail Blog but, by the title, you can probably guess what it’s about.  In this particular blog post, the SEO Fail Blog is actually featuring it’s own failure.  Check out their 302 Redirect Fail and use their tool to ensure you’re not having the same problem.  Here’s hoping your site is never an SEO Fail Blog feature!

This guest blog at SEOmoz is sure to give you a second-wind on …