Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.

Archive for the ‘SEO Management’ Category

SEO Myth: You Have To Sell Online to Market Online

November 19th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization, SEO Management

Even when colleagues and competitors are taking advantage of the benefits of SEO, some companies still haven’t even considered making room in the budget. But why? Well, many businesses are discouraged by the common misconception that if you don’t sell online, you won’t see a benefit from building your presence and visibility online. The reason for this myth is a basic misunderstanding of online shopping—searchers are not all focused on the transaction!

Read Full Article Read Full Article  |  Comments Comments  

SEO Spam and What to Look Out For in SEO Help

November 18th, 2008 | | SEO Management

SEO is continuing to gain a lot of interest.  However, this interest is generating more and more people trying to cash in on the interest and pose as SEO experts.  A lot of people come out and advertise ways to beat the system and rank higher using secrets contained in a pricey e-book.  Last week was really annoying in talking with these “experts.”  Within a couple days, I was accosted by posers (to borrow a term from the …

Read Full Article Read Full Article  |  Comments 3 Comments  

5 Questions: The “In-House or Search Agency” Decision for SEO

October 22nd, 2008 | | SEO Management

I’m a newlywed, and as our registry gifts rolled in before the wedding, I saw kitchen gadgets and tools that inspired me to channel my inner homemaker and attempt culinary feats that would challenge even the most skilled home chef. After all, we all know that making your food yourself saves money and just tastes better, right? Tell that to my husband, and my smoke alarm, because I don’t think they got the memo. …

Read Full Article Read Full Article  |  Comments Comments  

Calculating SEO Success and a Night on the Town

October 15th, 2008 | | Analytics, SEO Management

Calculating SEO Success and a Night on the Town

“You have to really try if you want to make some new friends,” I remember my mother saying after a rough first week in a new elementary school. She was right. You can’t wait for people to come to you so, now that I am again new in town, I put myself out there—or so I thought—to arrange a little …

Read Full Article Read Full Article  |  Comments Comments  

Using SEO To Make Your Business Better

October 10th, 2008 | | SEO Management

Search Engine Optimization has always sounded techie with that 3+ syllable word “optimization.” To me, it brings back memories of working on DOS 6.22, re-arranging memory configurations so I could run Warcraft 2 on my 100MHz machine. SEO has carried this connotation for years of being a cold type of function where it was only listed in job descriptions for those in high level IT. Now, it is thrown around with little or no real understanding of what it …

Read Full Article Read Full Article  |  Comments Comments  

Teamwork: The Marketing, IT and Finance Struggle for SEO Control

October 9th, 2008 | | SEO Management

You’ve wisely decided that Search Engine Optimization (SEO) is right for your company’s website. You’ve seen what it has done for colleagues and competitors and you don’t want to miss out on the benefits any longer. But who do you charge with the task? How do you assign the rights and delegate the duties of your SEO project?

I’ve seen it happen on more than one occasion. Embarking on a new SEO project can be a difficult undertaking in that there …

Read Full Article Read Full Article  |  Comments 1 Comment