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Archive for the ‘SEO Management’ Category

Pay-for-Performance: SEO Pricing That Goes After Results

April 7th, 2009 | | Pricing Models for SEO, SEO Management

First of all, to all those who followed the NCAA Tournament, filled out brackets and forked over your five dollars to the office pool, sorry you lost your money or respect…unless, that is, you had the knowledge and forethought to pick University of North Carolina! For that elite bunch, spend your winnings wisely.

If SEO was a like the many office and family NCAA pools, the ones who picked UNC to win would be like SEOs who achieved the results they …

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5 Recession Survival Strategies for Your SEO Campaign

March 31st, 2009 | | SEO Management

These economic changes have caused several companies to tighten belts, decrease spending, and make each dollar spent count for more.  For those in the middle of an SEO campaign, it’s an opportunity to fine-tune your over-arching strategy by thinking of it in a new light -  a new cat-like, swift-ninja kinda light.

1. Get to the Point

Think about your potential customer.  Think about what they want right then.  You have 2 seconds of their attention before they leave.  What …

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SEO Pricing Models: Sometimes It’s the “How” Rather Than the “How Much” That Matters

March 31st, 2009 | | Pricing Models for SEO, SEO Management

Everything has its price, and these days it seems like we’re weighing and considering each dollar we spend a whole lot more carefully. And, sometimes how we pay is just as important as what we pay. For instance, if your business is seasonal you may have portions of the year where budget is tighter and some months where your income increases significantly. If you wanted to start an SEO campaign during those tight months to help prepare your business for …

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What is Pagination and How Does it Affect SEO?

March 2nd, 2009 | | SEO Management, Usability

What is pagination?

Pagination is a way of organizing or numbering a lot of data within a webpage to make it more manageable and user friendly.  For example, if you go to nike.com and type in ‘shox’, you could potentially get one webpage with hundreds of Nike shox all on one page. However Nike uses pagination, which allows the user to view 30 or so shox per page within 10 different pages.  (see screen shot below)…

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How to Prevent Client Disappointment by Setting the Proper Expectations

January 26th, 2009 | | SEO Management

SEO success starts with setting proper expectations.  A lot of the small businesses I do SEO for expect immediate results. When I have to tell them that SEO is typically a long term strategy and unlike PPC, it may take a while to see results, they often get disappointed.  If you own a business, did you expect a great return the first month? Probably not.  More than likely you had to put in a lot of hard work for a …

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Looking Locally For A Professional SEO Firm

January 15th, 2009 | | SEO Management

Whether it’s finding a new physician, car repair specialist or the love of your life, the search is what everyone dreads, am I right? It’s difficult to trust someone new with things as close to you as your health, your safety or your eternal happiness—but we can’t avoid having these vital people in our lives for long, especially when the car breaks down or that annoying cough turns into a full blown flu.

In a difficult economy, more and more business …

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Counting Down SEO Boy’s Top Tips of 2008

December 31st, 2008 | | SEO Management

With only hours left in 2008, it’s time to look back at some of SEO Boy’s top tips of the year. Whether you were looking for practical “how-to’s”, ideas for selling SEO to company execs, or social media expertise, SEO Boy has been providing the best of our professional knowledge to you over the past months. Here is my short list of top tips of 2008—cross-check your 2009 marketing plans and make adjustments to strategies with these tips in mind. …

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Discover How Goals Can and Should Inform the SEO Process

December 4th, 2008 | | SEO Management

It’s easy to fall prey to the day-in and day-out minutia of managing a search engine optimization campaign, but it is so very important to remember where all of those little changes lead! It is my belief that too many SEOs put the process ahead of goals and success metrics. The truth of the matter is, your goals should inform your process and shape your SEO campaign.

Choosing the Right Success Metric(s)

There are countless data points that you …

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Why SEO Management is a lot like Baking a Turkey

November 27th, 2008 | | SEO Management

Today being Thanksgiving day, it’s only fitting that I draw some sort of ridiculous parallel between the holiday and search engine optimization. It’s my blog-given right! The average American family is working hard on bringing a plump succulent turkey to the table for their holiday feast. Let it be said that this is no simple task. It is one that requires knowledge, planning and more than a …

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Google’s New SearchWiki and How It Affects SEO

November 24th, 2008 | | Nuts & Bolts of Optimization, SEO Management

On Friday, Google rolled out new features to their ever popular search engine and they’re being dubbed as the biggest change to Google search in a year.  The new features, which allow user’s to personalize their search results, are called, SearchWiki, and are available only to people who have a Google account.

From a user’s perspective, the cool features are the ability to change, rearrange and comment on search results.  Never before have users been able to rearrange the order …

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