Marketing departments have been laboring over and tweaking branding strategies for a lot longer than they’ve been looking to SEO for exposure on the web. So, despite SEO being an effective branding tool, there are often some conflicts to work out before you can get your branding and SEO strategies working together effectively.
A long time ago, in a far away place, I worked with an international medical service client that was just getting started with SEO. Lucky us, they …
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In the last few weeks I’ve seen a lot of no-no’s when it comes to Twitter. I’ve seen a CEO make idle threats at former employees, I’ve seen a tweet about ones visit to the restroom, and I’ve even seen what I am sure to be confidential corporate information tweeted by a CMO. I’ve even seen an account removed entirely—it’s been a bad month. Now, of course there’s no reason to disregard Twitter as an amazing marketing and social media …
Thanks for joining us for yet another installment of the SEO Boy’s Super Friends Interview Series! We recently spoke with Stoney deGeyter from Pole Position Marketing. He is the associate editor of the Search Engine Guide Blog and he owns his own blog, the E-marketing Performance Blog. In 1998 he founded Pole Position Marketing where he pioneered the concept of destination search engine marketing.
SEO Boy authors Amber and Carrie spoke with Stoney …
We’ve talked about pay-for-performance, hourly consulting pricing, project pricing, profit-sharing and retainer agreements. Now it’s time to wrap up our pricing series with the final, and most common pricing model that combines all these very different pricing models into one, highly functional hybrid. It’s what I like to call The Combo Platter. This is what you’ll see with almost every professional SEO agreement and offers the most flexibility and tailoring for your budget and your …
I went for an oil change today and, just like every time I go to have any vehicle maintenance done, I find myself childishly fearful of the moment I am summoned to pay the tab and collect my car. What are the hidden charges, extra fees and unexpected additions that no one bothered to consult me about? I’ve actually become so frustrated with these situations that I morph into the customer you don’t want to be in line behind—I have …
In the past few weeks we’ve talked about various well and lesser known SEO pricing models and how each can help marketers and SEOs adapt budgets and billing to cope with strained budgets. But, not everyone is cutting back to deal with the difficult economy—many brave entrepreneurs are using this as an opportunity to get their companies off the ground. Who would start a business in this economy you wonder? Smart people.
The internet offers businesses the chance to get …
Just a couple weeks ago I talked about a pay-for-performance pricing model for SEO, and now we have a powerhouse of the consumer products industry pushing ad agencies to adopt this value-based pricing model—now. Coke has announced that it will push the advertising industry to adopt value based pricing models as a standard practice. And, this call-to-action is likely to force a change in SEO and online marketing pricing models quickly.
The argument made by Coke, and supported …
I hate doing dishes—much more than the average person. If I do dishes, I will purposely drag my feet, taking three times as long as my husband. My laboring delay is partly for pity and partly hoping for any excuse to abandon the task to arise. And with a new baby, it’s often just a matter of a few minutes until I am rescued by screams or whimpers. My husband, a sports fanatic, would say that I struggle mightily with …
How many times have you opened a drawer or a closet to grab something and ended up spending 45 minutes cleaning just to find what you’re looking for? Or, have you hopped in your car to make a quick trip to the store and ended up twisting and turning around town in a seemingly endless string of construction detours? Not every task is always as simple or quick as you think—sometimes flexibility is necessary.
Just like your quick trip to the …
A while back I wrote on setting the proper client expectations BEFORE you get started working on their SEO account. Today, I’d like to share with you a couple of ideas to prevent client disappointment during your SEO optimization strategy that we at Hanapin have put to use and have found great success with them.
1. Be Proactive
Being proactive with your clients means being one step ahead of them at all times. You will get that occasional client that …
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