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Archive for the ‘SEO Management’ Category

Google Caffeine: What does Caffeine mean for SEO and Social Media?

July 12th, 2010 | | Advanced SEO Tips, SEO Management, Social Media & SEO

Just a little over a month ago, Google announced its new search index: Caffeine. For those who have yet to do their homework on the announcement, the first thing to know about Caffeine is that it is not a rankings algorithm update; rather it is a new indexing system. According to the Google blog,

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All done with SEO? Nope, not ever.

June 7th, 2010 | | Basic SEO Tips, SEO Management

Good SEO is about a lot of things- you should make sure your website is well-designed to be easy to navigate (for humans and search engines), eliminate duplicate content, intelligently internally link, convince nice people to link to you, do smart keyword research, and make sure to actually use those keywords in your meta data, page titles, and URLs. But that’s all so…easy. Tasks like these might make up the definition of search engine optimization, but SEOs who are dedicated …

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Using Google Analytics to Settle the Apple Vs. Flash dispute

May 11th, 2010 | | SEO Management, Site Review & Analysis

The war between SEO and Flash has been settled for the most part, but with Apple’s Steve Jobs attacking Adobe’s Flash as unnecesary is bring intense heat. But you might have an answer to the issue already for your site.

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Real World SEO: Burning your competition

May 4th, 2010 | | SEO Management

I have stated before that effective SEO is outranking your competition. It like the old joke that goes like this:

Two men are in the woods and the first man is retying his fancy running shoes. The second man says “Why are you wearing those riduculous shoes out here in the wilderness?” The first man retorts “It’s in case a bear starts chasing us.” The second man laughs and says “You know that no man can outrun a bear don’t you?” …

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Setting Your Team Up For Success: SEO Account Transitions

April 26th, 2010 | | SEO Management

If you work in a search marketing agency, you will eventually find yourself facing: the account transition. The level of dread one may experience is directly impacted by the current state of the account, the size of the workload being transitioned, and perhaps most importantly, the level of care put into the transition by both the account transitioner and account receivee. Accounts get transitioned for lots of reasons- someone’s …

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Google Webmaster Top Search Queries Becomes More Useful. Sort of.

April 15th, 2010 | | SEO Management

As I was searching to see if anyone else was experiencing Google Analytic tracking issues after linking Adwords to Google Base (shopping) – more specifically, has anyone else linked the two and then seen their reported direct traffic orders shoot up like a rocket (and if you have, please let me know) – I stumbled across a couple great change Google has released in the last couple days.

The first one was …

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5 facets of SEO. Which one works best for you?

April 6th, 2010 | | SEO Management

In talking with several business owners over the years about increasing business, some have their own ideas of how to increase leads, but they just need the find the right mix. That’s actually the best mindset to be in to determine the next step. The business owner is the closest to his or her business. They’ve gotten to know their customer’s mindset over the years and tapping into that knowledge to figure out the next step is critical. Some business …

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Planning in the Shadows of Google Caffeine

March 4th, 2010 | | SEO Management

Last week I started talking about how I’ll adopt the Dr. Gregory House method of SEO Strategy:

“When in Doubt, Plan Broad.”

And like in the situation to which I was referring, the strategy has been effective (well, it will be right up to the point where the marketing plan will be defined and I have to reshape my plans).

But here’s the fear that …

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SEO: Pay-per-click’s Misunderstood Cousin

December 15th, 2009 | | Local SEO, SEO Management

Last week I got some promotional material from a marketing firm that wanted to generate leads for us online. With a brochure disguised as a newsletter, this firm did a really good job of positioning pay-per-click as the greatest way to generate leads, get the most success and be oh-so easy that everything else is just a waste of time.

Kindred Spirits

There first attack was on the dying animal of the yellow pages and I appreciated their realistic approach to the yellow pages. …

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7 PPC Tools that Can Help Your SEO Efforts

September 9th, 2009 | | SEO Management

You get by with a little help from your friends (said in the spirit of Beatlemania rebirth what with the re-mastering and releasing of the Beatles entire catalog, and the release of Beatles Rock Band). By this I mean you need the right tools to properly optimize a website for the search engines. However, there are tools usually used for paid search management that can be helpful in your SEO efforts as well.

There are numerous tools you can use …

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