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Archive for the ‘SEO Management’ Category

I Choose… SEO Ethics

April 13th, 2011 | | Reputation Management, SEO Management

One of the most memorable scenes of the movie, Billy Madison, is when Adam Sandler’s character competes against the movie’s villain (who’s trying to take over the Madison family business) in a business game show in a school auditorium.  In this particular scene, the villain, Eric Gordon, is asked to explain business ethics. To make a long story short, he doesn’t grasp the concept and fails to provide a definition. Sometimes I feel that it may be difficult in …

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Behind the Curtain: Uncovering Amazing Search Marketers – Series Wrap-up

March 11th, 2011 | | Hanapin Marketing News, SEO Boy, SEO Management

If you’ve been following our series this week—Behind the Curtain: Uncovering Amazing Search Marketers—you’ve read about each stage of our detailed hiring process. If you haven’t been following, you can check out each part of our series:

And today is Part 5: The Wrap-up! We know that every company’s hiring process is different …

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Behind the Curtain: Uncovering Amazing Search Marketers Part 4

March 10th, 2011 | | Hanapin Marketing News, SEO Boy, SEO Management

Part 4 of our hiring series, “Behind The Curtain: Uncovering Amazing Search Marketers”. This blog touches on the meet and greet and in person interviews hosted by Hanapin Marketing, an online marketing firm specializing in PPC and SEO.

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Search Engine Optimization Check List

December 13th, 2010 | | Basic SEO Tips, SEO Management

Search engine optimization can be an overwhelming subject because of the many variables that factor into each SERP’s ranking algorithyms. Understandably, it can make a beginner’s head spin just to try to decide where to start. This blog suffices to lay out common SEO processes, their importance, and the order that they should be completed in.

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Educate, Communicate and Succeed

December 7th, 2010 | | SEO Management

Don’t be afraid to ask questions. You are not unintelligent. The talent you surround yourself with want you to succeed because they want to see you succeed from their talents. Anyone can make a pitch, anyone can write a check, but it’s the drive to continue outmanuever and outwit competition that moves your business from outside of a storge closet.

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Help yourself help yourself: consolidate (or at least integrate) your online marketing efforts

December 2nd, 2010 | | SEO Management

Working in an agency setting on several types of internet marketing campaigns for a while gives you an interesting insight into how different businesses handle their marketing strategies, as well as some of the complications and benefits that can arise as a result of each method.

Some of the structures we’ve seen companies employ include:

  • Handle all online marketing channels in-house, with the option of either having one person handle all online strategies or splitting strategies between a team of two or …
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Proof: Choosing An SEO Firm is Exactly Like Buying a Car

November 3rd, 2010 | | SEO Management

Say, Jessica, you work at a search marketing agency. You sit around all day and look at peoples’ websites and play with Analytics data. What do you know about how I should choose an SEM agency? You don’t know how it feels to be me!

It’s true, true. I’ve never been on the “shopping around” end of searching for SEO services- but I have been on the “selling” side of that equation, as well as on the “say HUH your former …

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Using Filters And User-Defined Segments in Google Analytics

October 25th, 2010 | | Advanced SEO Tips, Analytics, SEO Management

If you work at an agency, and you are fortunate enough to have clients like mine that internet marketing savvy, I hope this post will help start some interesting conversations, and help open the door to additional tracking that you might not yet be utilizing with Google Analytics.

The other day, one of my more hands-on clients forwarded me this article about monitoring rankings using advanced filters. After reading it I knew that I would be able to use this …

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SEO Onslaught: Protecting your Internet Marketing Strategy

October 19th, 2010 | | SEO Management

Remember that you have a project to complete. Your team is smart. You know your business more than someone who sent some spam. Don’t get disillusioned by some marketing speak on what your website is not doing.

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SEO Scramble: Proving the value of web traffic

July 28th, 2010 | | SEO Management

Increasing leads through a website is not a fad. It will continue to be big important factor in your overall marketing campaign. A problem you may not think about is proving the value of your efforts to maybe garner some budget money to expand your online efforts.

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