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Archive for the ‘SEO Keyword Research’ Category

Review: With Google Instant, Google Can Claim to Be the Collaboration Engine

September 9th, 2010 | | Search Behavior, SEO Keyword Research

While visiting DK New Media’s new office location in downtown Indianapolis, DK CEO Douglas Karr pulled up Google.com on his Mac.

“Did you see that Google Instant came out today?” he asked.

“What’s that?”

Douglas pulled up a Google search and started to type in a few words.

“Oh, wow,” I said, “Where was that today when I needed it?

Among the updates Google has made to their offering:


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SEO War Room

August 24th, 2010 | | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability

The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.

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Use Your SEO Resources!

July 8th, 2010 | | Basic SEO Tips, Link Building, SEO Keyword Research

SEO is no different than any other project. Before you make proposals to your client, be sure you’ve done your research. No one wants to look silly in front of a client, any more than they did a class full of peers.

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A Beginner’s Step-by-Step Guide to SEO Keyword Research

June 14th, 2010 | | SEO Keyword Research

In the past couple of months, Finn has written some really great SEO Boy blog posts about Keyword Research. He’s covered: high-traffic and long tail keywords, planning your research without all of the information, and competitor analysis vs. keyword analysis. Today, I wanted to take a step back for those that might be starting at square one.

You have your website up, now what do you do? Here is a step-by-step guide to SEO …

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Competition Analysis Should Be a Constant Vigil

May 21st, 2010 | | Advanced SEO Tips, SEO Keyword Research

nothing ever happens here.

Today I got into a friendly email war with one of the business development heads at where I 9-to-5. He was starting to pick over some of the services we were offering for a client. At one point he wrote back, “Isn’t Keyword Analysis and Competition Analysis essentially the same thing?”
“No,” was all I could say.
Actually, what I wanted to say was, “‘Fa, …

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When in Doubt, Plan Broad – a Case Study

February 24th, 2010 | | ppc vs seo, SEO Keyword Research

It’s midnight. I just got home, downed mashed potatoes and an orange and now I’m trying to pretend I’m watching a DVR recording of tonight’s White Collar while I recap the day’s case study. Mozzie and Neil start the episode with the chess-by-mail match Neil’s playing.

A real fine way to start…
The Opening
I came home late this evening because I was finishing the initial keyword research for a big corporate site. As big as corporate sites get…

And, yes, …

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High-Traffic or Long Tail Keywords – YES! and Maybe – Part II

January 28th, 2010 | | Conversion Optimization, SEO Keyword Research

My favorite part of keyword research is when you find a keyword that comes straight from the “any port in the storm” school of thought. Whether it comes from an upcoming branding campaign or when you write something offhand in a blog post and it rings with a group of readers you weren’t even thinking about when you wrote the phrase.

My favorite offhand phrase to date that gets me unexpected traffic is, “Kierkegaard died a virgin.” (The great part is …

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SEO Keywords Need Background Checks

January 25th, 2010 | | Basic SEO Tips, SEO Keyword Research

When starting a search engine optimization (SEO) project, or a pay-per-click (PPC) project, keyword lists are often exchanged from agency to client, as well as from client to agency. In some cases, the agency and client both treat keyword lists with more credit than they are due. Understanding the origin of the document can help in understanding both the validity and value of the information contained within, as well as how it should be used. The simple answer is …

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High-Traffic or Long Tail Keywords – YES! and Maybe – Part 1

January 21st, 2010 | | SEO Copy Writing, SEO Keyword Research

The best part about the end of January for internet marketers, aside from the fact that we’re that much closer to spring, is that we get to analyze the impact of our efforts of the past year and try again.

Some things we’ll like. Some things we’ll wish we’ve done better. Some things we’ll just as soon forget.

And for some internet marketers, the end of January brings around a traditional debate:
“High-Traffic or Long Tail Keywords”
It took me a few …

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Use Google Adwords To Help Choose The Right SEO Keywords

November 9th, 2009 | | SEO Keyword Research

If you’re new to SEO and are in the beginning phases of doing keyword research, you may want to turn to your Google AdWords account first for help.

When it comes to doing keyword research for SEO, there are terms you know you want to rank highly for, and there are terms that get high search volume and convert well, and sometimes those terms don’t necessarily match up.

It’s okay to target your website for terms you know you want to rank …

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