This post demonstrates how and when to balance creative, persuasive copywriting with SEO best practices. While we use the example of two competing team members (an SEO Specialist and a Copywriter), this guide gives general advice on how to maintain creativity when also focusing on page rank.
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Archive for the ‘SEO Copy Writing’ Category
SEO Enhancement Series: Copy Writing
October 11th, 2010 | Robert | SEO Copy Writing
Last week, Bethany kicked off this new series with her post on improving your keyword research. This week, I’ll be pickup up where she left off by giving you some advice on writing SEO minded copy for your website. The content you have on your website is the most important aspect of SEO. Going beyond SEO, writing good copy is the single most important aspect of your website, period. The first goal of any piece of content on your …
How to Handle Blatant Content Scrapers Who Double as Clients
June 30th, 2010 | Finn | SEO Copy Writing
At some point in time you’re going to deal with a client who is going to hand you “research” and expect you to spin copy magic from it. It will probably be the fallout of a web project from which the client originally said they will write the copy themselves …
At Least Use an Article Spinner Before You Start Posting the Same Content in Multiple Spots. (Did I Say that?)
June 24th, 2010 | Finn | SEO Copy Writing
I about lost it two days ago. A friend of mine is starting up a blog of his own while at the same time assisting his company in revitalizing their blogging efforts. His blog might have 6 posts at the time of this writing. Their new, new corporate blog might have the same.
Wait, let’s look.
Sorry: the new, new corporate blog has 7 posts.
Anyway, in his haste to promote a good charity event, he rushed to post the event …
SEO Copywriting Is an Art Form. Because.
June 3rd, 2010 | Finn | SEO Copy Writing
When I was a Senior in high school, I took creative writing. Mostly because I was out of fluff classes to take, but also because I liked the quiet, peacefulness that accompanied those rooms. It was perfect for napping.
By osmosis, I suppose, I actually learned a couple things in that morning class- and actually enjoyed the writing exercises.
I …
Keywords Revisited: Killing the Jargon
May 19th, 2010 | Eric | SEO Copy Writing
One thing that makes your website a great place to come to for content is the ability to be found on the subjects people are searching. It seems like a no-brainer but what happens time and time again is that some businesses get locked in “Industry Speak.” Industry Speak is language used among company peers and other people in a particular industry.
Thinking like an outsider to your industry strips away the layers of jargon and gets to the …
Old-School SEO Content Writing Is Like a Bad Romance. Bad Romance…
April 30th, 2010 | Finn | SEO Copy Writing
Get submerged in the world of internet marketing long enough and you forget that other people don’t always know what you’re talking about when it comes to techniques and strategies.
Or worse, you forget that not everybody is aware of basic SEO fundamentals.
While doing some competitor research for a client in the realty industry, I came across some classic, old school SEO copywriting keyword techniques.
You know, the ones where you run different spacing on the word as if
High-Traffic or Long Tail Keywords – YES! and Maybe – Part 1
The best part about the end of January for internet marketers, aside from the fact that we’re that much closer to spring, is that we get to analyze the impact of our efforts of the past year and try again.
Some things we’ll like. Some things we’ll wish we’ve done better. Some things we’ll just as soon forget.
And for some internet marketers, the end of January brings around a traditional debate:
“High-Traffic or Long Tail Keywords”
It took me a few …
Duplicate Content, Redirects, and Canonical Tags
Search engine optimization is based on a number of fundamentals and one of the most important fundamentals is to have organized, unique content. By organizing your content and making sure it’s unique, search engines can easily find your content and users can link to it if they find it interesting enough to mention. There are several ways to make sure your content is unique and keep your site organized, at least in the eyes of the search engines.
301 Permanent Redirects
Using …
Keep Your Website Content Fresh (and Indexed!)
December 29th, 2009 | Drew | SEO Copy Writing
The challenge of the small or medium business (SMB) owner is to keep fresh content flowing to their site. Each SMB may feel like there isn’t enough business to report on, their business hasn’t changed, or their business is so busy they don’t have enough time to do so. Making content updates to your site let’s the search engines know that the latest information is available on your site and it isn’t out of date. This can make a difference …
