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Archive for the ‘Search Behavior’ Category

Using Google Sets for SEO Keyword Research

January 6th, 2009 | | Search Behavior, SEO Keyword Research

In a previous post of mine, I talked about how you could use Google Trends to spot how popular a certain keyword was becoming or diminishing.  One task of SEO is, of course, defining your service in a small set of popular keywords.

I have spent many a roundtable in discussing with clients the “key phrases” that would boil down their business into bitsize words that weren’t vague.  Solutions, Programs, Product, Tool and Service were all words …

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Since When Did Social Media Become So Important to SEO?

December 18th, 2008 | | Search Behavior, Social Media & SEO

We talk about it here at SEO Boy nearly every week, and it’s mentioned in practically every post, but some people are wondering, “Just when did things like video and social networking platforms become so important to my SEO?” Well, unlike many things in SEO which require debate, discussion and consideration, this one is pretty black and white—May 16, 2007. What was the significance of this day in search marketing history, you ask? …

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A Lesson on Search Behavior and SEO

December 16th, 2008 | | Search Behavior

This week, my goal with this post is to hear from some of the readers of SEO Boy!  I know that all of you have your own ideas and opinions as it relates to search behavior and SEO.  The entire realm of SEO is based on how people use search engines.  In my decade+ years of Internet usage and training, I’ve observed a couple things:

  • People like to roam
  • People don’t have patience
  • It seems that those two statements conflict, but I can’t …

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