In a previous post of mine, I talked about how you could use Google Trends to spot how popular a certain keyword was becoming or diminishing. One task of SEO is, of course, defining your service in a small set of popular keywords.
I have spent many a roundtable in discussing with clients the “key phrases” that would boil down their business into bitsize words that weren’t vague. Solutions, Programs, Product, Tool and Service were all words …










