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Archive for the ‘Search Behavior’ Category

Google Instant & SEO: What is it and will you use it?

September 9th, 2010 | | Local SEO, Search Behavior

For all of those who have been away or asleep for the past two days, Google has introduced a new search product called Google Instant.

With Google Instant, when you type a query into Google, the results are streamlined with each letter you type. So, as you’re typing a query, results (both Paid and Organic) change with each letter typed. Based on what you’ve typed so far Google does a search and lists results that are common completions of your …

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Meet My Old Friend, Bounce Rate

August 19th, 2010 | | Basic SEO Tips, Search Behavior, Usability

In an SEO agency, one of the most difficult challenges is relaying SEO actions and improvements back to client contacts and their teams. Whether it is a lack of SEO understanding or just the overwhelming excitement over the possibility of an increase in search conversions, clients inevitably (and quite understandably) want to see SEO results immediately. However, the SEO process is a long distance run when compared to its short distance PPC companion.

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Review: Having Planned in the Shadows of Google Caffeine

June 16th, 2010 | | Crawlability, Search Behavior

Back in August 2009 the SEO World was teased by the anticipated launch of Google Caffeine. We were giving a place to play with it. And then Google threw Caffeine on one of the live servers and we got to Google-Dance with it all the way through the holidays.

And as January 2010 rolled around, a funny thing happened:  we got Caffeine-deprived. …

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Avoiding Business Listing Fraud

March 16th, 2010 | | Basic SEO Tips, Search Behavior

I have written before about 3rd Party Business Listings, specifically in trade journals. But there are all-purpose business listings that basically re-sell information in hopes to create a size-able traffic area in which to sell premium placement for a fee. Search Engine Optimization, if implemented properly, will get you all the traffic
you’ll need.

Two days ago, a client of mine got an email from by one of these companies. He forwarded it to me asking if this was something we needed to do. …

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Rhetorical Philosophy of SEO Best Practices

March 2nd, 2010 | | Search Behavior

When was the first time you accessed the Internet? It was probably in the middle of the 1990′s and the world wide web was just that, a loosely interconnected map of sites that were informative, humorous, and/or just plain fun. Nobody was really saying what could and couldn’t be out there. The same holds true today even though, as the Internet has grown in popularity, it has expanded into many more realms of information and usage. However, ever since search …

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Google’s Super Bowl Ad Vs. Real Search Behavior

February 8th, 2010 | | Basic SEO Tips, Search Behavior

The Google Super Bowl ad yesterday during the third quarter was interesting and pleasant. It was a good example of how Google could answer all of your questions. The reality of Google’s Super Bowl ad is that it makes searching look far too easy to the normal user. Those of us in the search engine optimization (SEO) and Pay Per Click (PPC) industry have an advanced knowledge of how the search engines work. I can’t tell you how many times …

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How to Make Your Branding and SEO Efforts Work Together

June 25th, 2009 | | Search Behavior, SEO Keyword Research, SEO Management

Marketing departments have been laboring over and tweaking branding strategies for a lot longer than they’ve been looking to SEO for exposure on the web. So, despite SEO being an effective branding tool, there are often some conflicts to work out before you can get your branding and SEO strategies working together effectively.

A long time ago, in a far away place, I worked with an international medical service client that was just getting started with SEO. Lucky us, they …

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Recap of This Week’s Flurry of Changes in Google Search

May 14th, 2009 | | Search Behavior

My sincere hope for all of you is that not all of this week’s Google search updates went by without notice.  But if that is the case, then you’re in luck!  Several significant things happened this week – nearly all of which stemmed from Google’s Searchology 2009 event.  Searchology is a yearly event put together by Google to announce progress and new features.  In addition to those announcements, Google also pushed a major revamp of Webmaster Tools live, too.

Searchology …

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4 Things to Know About Behavioral SEO

March 3rd, 2009 | | Search Behavior

Behavioral SEO is something that will shake up a lot of current SEO practices.  Those who are watching the change closely will be able to maneuver quicker, those who don’t will find oodles of frustration.

Behavioral SEO to me was one of those things that you know is going to happen, but the implementation would drag and maybe – just maybe - it would start up by the time I retire.  Currently, it’s in the ad networks like Yahoo, and …

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Argument for Online Integration: Research Shows Display Ads Boost SEO

January 9th, 2009 | | Search Behavior

I know I’ve said it before, and I’m going to say it again; to get the most from SEO or any online marketing strategy for that matter, you have to develop an integrated strategy. What does that mean? It means you can’t just rely on PPC or SEO, you have to diversify.

Now, some new research shows that you can use display ads to help change how consumers search and find your site or products online. Your consumers are constantly exposed …

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