In an SEO agency, one of the most difficult challenges is relaying SEO actions and improvements back to client contacts and their teams. Whether it is a lack of SEO understanding or just the overwhelming excitement over the possibility of an increase in search conversions, clients inevitably (and quite understandably) want to see SEO results immediately. However, the SEO process is a long distance run when compared to its short distance PPC companion.
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Archive for the ‘Search Behavior’ Category
Review: Having Planned in the Shadows of Google Caffeine
Back in August 2009 the SEO World was teased by the anticipated launch of Google Caffeine. We were giving a place to play with it. And then Google threw Caffeine on one of the live servers and we got to Google-Dance with it all the way through the holidays.
And as January 2010 rolled around, a funny thing happened: we got Caffeine-deprived. …
Avoiding Business Listing Fraud
I have written before about 3rd Party Business Listings, specifically in trade journals. But there are all-purpose business listings that basically re-sell information in hopes to create a size-able traffic area in which to sell premium placement for a fee. Search Engine Optimization, if implemented properly, will get you all the traffic
you’ll need.
Two days ago, a client of mine got an email from by one of these companies. He forwarded it to me asking if this was something we needed to do. …
Rhetorical Philosophy of SEO Best Practices
March 2nd, 2010 | Drew | Search Behavior
When was the first time you accessed the Internet? It was probably in the middle of the 1990′s and the world wide web was just that, a loosely interconnected map of sites that were informative, humorous, and/or just plain fun. Nobody was really saying what could and couldn’t be out there. The same holds true today even though, as the Internet has grown in popularity, it has expanded into many more realms of information and usage. However, ever since search …
Google’s Super Bowl Ad Vs. Real Search Behavior
The Google Super Bowl ad yesterday during the third quarter was interesting and pleasant. It was a good example of how Google could answer all of your questions. The reality of Google’s Super Bowl ad is that it makes searching look far too easy to the normal user. Those of us in the search engine optimization (SEO) and Pay Per Click (PPC) industry have an advanced knowledge of how the search engines work. I can’t tell you how many times …
How to Make Your Branding and SEO Efforts Work Together
Marketing departments have been laboring over and tweaking branding strategies for a lot longer than they’ve been looking to SEO for exposure on the web. So, despite SEO being an effective branding tool, there are often some conflicts to work out before you can get your branding and SEO strategies working together effectively.
A long time ago, in a far away place, I worked with an international medical service client that was just getting started with SEO. Lucky us, they …
Recap of This Week’s Flurry of Changes in Google Search
May 14th, 2009 | John | Search Behavior
My sincere hope for all of you is that not all of this week’s Google search updates went by without notice. But if that is the case, then you’re in luck! Several significant things happened this week – nearly all of which stemmed from Google’s Searchology 2009 event. Searchology is a yearly event put together by Google to announce progress and new features. In addition to those announcements, Google also pushed a major revamp of Webmaster Tools live, too.
Searchology …
4 Things to Know About Behavioral SEO
March 3rd, 2009 | Eric | Search Behavior
Behavioral SEO is something that will shake up a lot of current SEO practices. Those who are watching the change closely will be able to maneuver quicker, those who don’t will find oodles of frustration.
Behavioral SEO to me was one of those things that you know is going to happen, but the implementation would drag and maybe – just maybe - it would start up by the time I retire. Currently, it’s in the ad networks like Yahoo, and …
Argument for Online Integration: Research Shows Display Ads Boost SEO
January 9th, 2009 | Amy | Search Behavior
I know I’ve said it before, and I’m going to say it again; to get the most from SEO or any online marketing strategy for that matter, you have to develop an integrated strategy. What does that mean? It means you can’t just rely on PPC or SEO, you have to diversify.
Now, some new research shows that you can use display ads to help change how consumers search and find your site or products online. Your consumers are constantly exposed …
Using Google Sets for SEO Keyword Research
In a previous post of mine, I talked about how you could use Google Trends to spot how popular a certain keyword was becoming or diminishing. One task of SEO is, of course, defining your service in a small set of popular keywords.
I have spent many a roundtable in discussing with clients the “key phrases” that would boil down their business into bitsize words that weren’t vague. Solutions, Programs, Product, Tool and Service were all words …
