Every once in awhile something happens in a work week so jaw-dropping, so utterly unbelievable that it puts the rest of your week into perspective and makes you feel better about your own skill sets.
Take for example the exchange I had with a potential online advertiser my employer is considering using. And “yup,” if one of the middle-management guys over there wasn’t a buddy of mine, I probably would have been evil about it.
Me: Hey, is this link important?
(15 …
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How do you handle a negative review? You can read our previous posts, but I came up with a handy dandy acronym that will probably find it’s way onto a PowerPoint someday. Keep your responses to negative reviews “LOW.”
This isn’t a fad, this is how people shop will continue to shop. Unfortunately, the later a business owner is to the game they miss more opportunities to gain business or prevent people being turned away.
Twitter can improve your SEO, Twitter can be an amazing branding tool, but now Twitter is affecting international relations and helping mold the course of political history. If you’re still wondering if Twitter has the power to function as a valuable marketing tool, well, then talk to the U.S. State Department.
The protests and demonstrations after last Friday’s Iranian election are playing out in real-time on Twitter, even despite government filters and media restrictions. Even the candidates …
In the last few weeks I’ve seen a lot of no-no’s when it comes to Twitter. I’ve seen a CEO make idle threats at former employees, I’ve seen a tweet about ones visit to the restroom, and I’ve even seen what I am sure to be confidential corporate information tweeted by a CMO. I’ve even seen an account removed entirely—it’s been a bad month. Now, of course there’s no reason to disregard Twitter as an amazing marketing and social media …
The power of the Internet with local SEO can bring more leads to your business and increase your branding. The cost-per-lead can be dramatically cheaper than traditional media. There is, however, a different part to this animal that one needs to take very seriously and that is online reviews.
The Power of Online Reviews
The Internet is a powerful force that is built on anonymity and opinions expressed in online reviews hold tremendous sway to a searching public. Anytime you find a …
A while back I wrote on setting the proper client expectations BEFORE you get started working on their SEO account. Today, I’d like to share with you a couple of ideas to prevent client disappointment during your SEO optimization strategy that we at Hanapin have put to use and have found great success with them.
1. Be Proactive
Being proactive with your clients means being one step ahead of them at all times. You will get that occasional client that …
I was strolling through Sphinn the other day, poking my head in on a few posts and discussions. The quality (mostly) and variety of content there is tremendous and helpful. Well, eventually I landed on an article about “little known high value links.” My interest was piqued as link building is one area where I am constantly seeking new ideas to grow my skill set. The article is unpretentious, and brief – but holy crap …
Just yesterday, while discussing the sad state of the Governor’s Office in his home state, my husband shared with me a recent tid-bit one of his graduate business professors had shared with the class. The professor, while working with corporations on developing core business principles, asked top execs of major, multi-national corporations, “what is your core business strength?” The worst answer, the professor said, was not …
A few weeks ago, in a post titled Online Reputation Management: 10 Minutes a Day To Monitor Your Company’s Online Reputation, I talked about how important, and easy, it is to monitor your online reputation. We focused on how to keep track of what others are saying about you and how to add to the conversation and build your presence in search results while doing it. Now, as the holidays approach and Black Friday, the reputed “biggest shopping day …
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