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Archive for the ‘Reputation Management’ Category

I Choose… SEO Ethics

April 13th, 2011 | | Reputation Management, SEO Management

One of the most memorable scenes of the movie, Billy Madison, is when Adam Sandler’s character competes against the movie’s villain (who’s trying to take over the Madison family business) in a business game show in a school auditorium.  In this particular scene, the villain, Eric Gordon, is asked to explain business ethics. To make a long story short, he doesn’t grasp the concept and fails to provide a definition. Sometimes I feel that it may be difficult in …

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Negative Bullying Retailer Ranks high, is Google to blame?

November 30th, 2010 | | Reputation Management

Though this might be viewed as a hole in the algorithm, it’s more of a hole in user responsibility.

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3 Easy Online Reputation Management 101 For Newbies (Why Am I So Nice?)

September 2nd, 2010 | | Reputation Management

Every once in awhile something happens in a work week so jaw-dropping, so utterly unbelievable that it puts the rest of your week into perspective and makes you feel better about your own skill sets.

Take for example the exchange I had with a potential online advertiser my employer is considering using. And “yup,” if one of the middle-management guys over there wasn’t a buddy of mine, I probably would have been evil about it.
Me: Hey, is this link important?
(15 …

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Google Reviews Now Open to Responses

August 18th, 2010 | | Local SEO, Reputation Management

How do you handle a negative review? You can read our previous posts, but I came up with a handy dandy acronym that will probably find it’s way onto a PowerPoint someday. Keep your responses to negative reviews “LOW.”

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What do you REALLY do when you get a Negative Review

June 23rd, 2010 | | Local SEO, Reputation Management

This isn’t a fad, this is how people shop will continue to shop. Unfortunately, the later a business owner is to the game they miss more opportunities to gain business or prevent people being turned away.

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The Power of Twitter: Iranian Election as a Case Study in Crisis Communication

June 18th, 2009 | | Reputation Management, Social Media & SEO

Twitter can improve your SEO, Twitter can be an amazing branding tool, but now Twitter is affecting international relations and helping mold the course of political history. If you’re still wondering if Twitter has the power to function as a valuable marketing tool, well, then talk to the U.S. State Department.

The protests and demonstrations after last Friday’s Iranian election are playing out in real-time on Twitter, even despite government filters and media restrictions. Even the candidates …

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To Tweet Or Not To Tweet, And How…

June 11th, 2009 | | Reputation Management, SEO Management, Social Media & SEO

In the last few weeks I’ve seen a lot of no-no’s when it comes to Twitter. I’ve seen a CEO make idle threats at former employees, I’ve seen a tweet about ones visit to the restroom, and I’ve even seen what I am sure to be confidential corporate information tweeted by a CMO. I’ve even seen an account removed entirely—it’s been a bad month. Now, of course there’s no reason to disregard Twitter as an amazing marketing and social media …

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How to Handle Negative Reviews in Local SEO

May 26th, 2009 | | Local SEO, Reputation Management

The power of the Internet with local SEO can bring more leads to your business and increase your branding. The cost-per-lead can be dramatically cheaper than traditional media. There is, however, a different part to this animal that one needs to take very seriously and that is online reviews.

The Power of Online Reviews

The Internet is a powerful force that is built on anonymity and opinions expressed in online reviews hold tremendous sway to a searching public.  Anytime you find a …

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5 Ways to Prevent Client Disappointment with SEO

April 13th, 2009 | | Reputation Management, SEO Management

A while back I wrote on setting the proper client expectations BEFORE you get started working on their SEO account. Today, I’d like to share with you a couple of ideas to prevent client disappointment during your SEO optimization strategy that we at Hanapin have put to use and have found great success with them.

1. Be Proactive

Being proactive with your clients means being one step ahead of them at all times. You will get that occasional client that …

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My 2 Cents on the SEO Community

January 1st, 2009 | | Reputation Management, Social Media & SEO

I was strolling through Sphinn the other day, poking my head in on a few posts and discussions. The quality (mostly) and variety of content there is tremendous and helpful. Well, eventually I landed on an article about “little known high value links.” My interest was piqued as link building is one area where I am constantly seeking new ideas to grow my skill set. The article is unpretentious, and brief – but holy crap …

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