One of the most memorable scenes of the movie, Billy Madison, is when Adam Sandler’s character competes against the movie’s villain (who’s trying to take over the Madison family business) in a business game show in a school auditorium. In this particular scene, the villain, Eric Gordon, is asked to explain business ethics. To make a long story short, he doesn’t grasp the concept and fails to provide a definition. Sometimes I feel that it may be difficult in …
Archive for the ‘Reputation Management’ Category
Though this might be viewed as a hole in the algorithm, it’s more of a hole in user responsibility.
Every once in awhile something happens in a work week so jaw-dropping, so utterly unbelievable that it puts the rest of your week into perspective and makes you feel better about your own skill sets.
Take for example the exchange I had with a potential online advertiser my employer is considering using. And “yup,” if one of the middle-management guys over there wasn’t a buddy of mine, I probably would have been evil about it.
Me: Hey, is this link important?
How do you handle a negative review? You can read our previous posts, but I came up with a handy dandy acronym that will probably find it’s way onto a PowerPoint someday. Keep your responses to negative reviews “LOW.”
This isn’t a fad, this is how people shop will continue to shop. Unfortunately, the later a business owner is to the game they miss more opportunities to gain business or prevent people being turned away.
The power of the Internet with local SEO can bring more leads to your business and increase your branding. The cost-per-lead can be dramatically cheaper than traditional media. There is, however, a different part to this animal that one needs to take very seriously and that is online reviews.
The Power of Online Reviews
The Internet is a powerful force that is built on anonymity and opinions expressed in online reviews hold tremendous sway to a searching public. Anytime you find a …
A while back I wrote on setting the proper client expectations BEFORE you get started working on their SEO account. Today, I’d like to share with you a couple of ideas to prevent client disappointment during your SEO optimization strategy that we at Hanapin have put to use and have found great success with them.
1. Be Proactive
Being proactive with your clients means being one step ahead of them at all times. You will get that occasional client that …