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Archive for the ‘Pricing Models for SEO’ Category

SEO Traffic Baseline – Is Your Client Aware of the Site’s Stats Before You Begin Your Work?

December 16th, 2009 | | Pricing Models for SEO

I’m sure this will sound familiar:

Last week I was contacted via referral by a business owner wanting SEO performed on his site. It was apparent within the first 12 seconds of the phone call that he had had his fill of SEO promises and possibilities. He said his site was just redesigned with some SEO design practices but his site wasn’t ranking page 1 for any strategic keywords aside from his company name. He also said he had been talking …

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Creating SEO Pricing That’s Right For Your Business

May 20th, 2009 | | Pricing Models for SEO, SEO Management

We’ve talked about pay-for-performance, hourly consulting pricing, project pricing, profit-sharing and retainer agreements. Now it’s time to wrap up our pricing series with the final, and most common pricing model that combines all these very different pricing models into one, highly functional hybrid. It’s what I like to call The Combo Platter. This is what you’ll see with almost every professional SEO agreement and offers the most flexibility and tailoring for your budget and your …

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SEO Pricing Works: Monthly Retainers Inspire Long-Term Growth

May 12th, 2009 | | Pricing Models for SEO, SEO Management

I went for an oil change today and, just like every time I go to have any vehicle maintenance done, I find myself childishly fearful of the moment I am summoned to pay the tab and collect my car. What are the hidden charges, extra fees and unexpected additions that no one bothered to consult me about? I’ve actually become so frustrated with these situations that I morph into the customer you don’t want to be in line behind—I have …

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Profit-Sharing for SEO: A Price For The New Economy

May 6th, 2009 | | Pricing Models for SEO, SEO Management

In the past few weeks we’ve talked about various well and lesser known SEO pricing models and how each can help marketers and SEOs adapt budgets and billing to cope with strained budgets. But, not everyone is cutting back to deal with the difficult economy—many brave entrepreneurs are using this as an opportunity to get their companies off the ground. Who would start a business in this economy you wonder? Smart people.

The internet offers businesses the chance to get …

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SEO PRICING BULLETIN: Coke Pushes for Pay-for-Performance Model

April 28th, 2009 | | Pricing Models for SEO, SEO Management

Just a couple weeks ago I talked about a pay-for-performance pricing model for SEO, and now we have a powerhouse of the consumer products industry pushing ad agencies to adopt this value-based pricing model—now. Coke has announced that it will push the advertising industry to adopt value based pricing models as a standard practice. And, this call-to-action is likely to force a change in SEO and online marketing pricing models quickly.

The argument made by Coke, and supported …

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SEO Project-Based Pricing Risks vs. Rewards

April 21st, 2009 | | Pricing Models for SEO, SEO Management

I hate doing dishes—much more than the average person. If I do dishes, I will purposely drag my feet, taking three times as long as my husband. My laboring delay is partly for pity and partly hoping for any excuse to abandon the task to arise. And with a new baby, it’s often just a matter of a few minutes until I am rescued by screams or whimpers. My husband, a sports fanatic, would say that I struggle mightily with …

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Hourly Consulting Pricing in SEO: Flexibility Comes at a Price

April 14th, 2009 | | Pricing Models for SEO, SEO Management

How many times have you opened a drawer or a closet to grab something and ended up spending 45 minutes cleaning just to find what you’re looking for? Or, have you hopped in your car to make a quick trip to the store and ended up twisting and turning around town in a seemingly endless string of construction detours? Not every task is always as simple or quick as you think—sometimes flexibility is necessary.

Just like your quick trip to the …

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Pay-for-Performance: SEO Pricing That Goes After Results

April 7th, 2009 | | Pricing Models for SEO, SEO Management

First of all, to all those who followed the NCAA Tournament, filled out brackets and forked over your five dollars to the office pool, sorry you lost your money or respect…unless, that is, you had the knowledge and forethought to pick University of North Carolina! For that elite bunch, spend your winnings wisely.

If SEO was a like the many office and family NCAA pools, the ones who picked UNC to win would be like SEOs who achieved the results they …

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SEO Pricing Models: Sometimes It’s the “How” Rather Than the “How Much” That Matters

March 31st, 2009 | | Pricing Models for SEO, SEO Management

Everything has its price, and these days it seems like we’re weighing and considering each dollar we spend a whole lot more carefully. And, sometimes how we pay is just as important as what we pay. For instance, if your business is seasonal you may have portions of the year where budget is tighter and some months where your income increases significantly. If you wanted to start an SEO campaign during those tight months to help prepare your business for …

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