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Archive for the ‘ppc vs seo’ Category

When in Doubt, Plan Broad – a Case Study

February 24th, 2010 | | ppc vs seo, SEO Keyword Research

It’s midnight. I just got home, downed mashed potatoes and an orange and now I’m trying to pretend I’m watching a DVR recording of tonight’s White Collar while I recap the day’s case study. Mozzie and Neil start the episode with the chess-by-mail match Neil’s playing.

A real fine way to start…
The Opening
I came home late this evening because I was finishing the initial keyword research for a big corporate site. As big as corporate sites get…

And, yes, …

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SEO Vs. PPC – Two Branches of Your Site’s Military

December 22nd, 2009 | | Conversion Optimization, ppc vs seo

One of our counterparts over at PPC Hero, Brian, actually drummed up the courage to compare PPC to SEO. Maybe he’s just flexing his knowledge. Maybe he thought he could sneak this one past me while I laid sprawled out along pool furniture during my annual Ft. Myers, FL holiday vacation. But what he doesn’t realize is that I just purchased …

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