The Adventures of SEO Boy® » Podcasts

SEO Boy’s SEO Audit Podcast – TaxFix.co.uk

Buki — Tue, 22 Sep 2009 15:33:07 +0000

Today’s SEO Audit Podcast will focus on TaxFix.co.uk. This company focuses on tax refund services in the UK.

The SEO Boy team has provided some tips on elements of the site that could be modified to increase the TaxFix SEO conversion rates and rankings. Topics covered in the podcast are as follows:

Using Google Website Optimizer
Usability Suggestions
Meta Data
Using 301 re-directs and the canonical tag to avoid duplicate content.
Sitemaps (.html and .xml)

and more!

The core keywords for TaxFix are: Tax Back, Tax Refund, and Tax Rebate.

or if you want to use another podcasting service, just use this link to add the feed.
SEO Boy Podcast Feed

Download MP3 podcast files:

1. SEO Boy’s SEO Audit Podcast: TaxFix.co.uk (16.1 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here is a quick snapshot of the TaxFix Homepage:

TaxFix Homepage

Do you think you could benefit from an SEO Audit Podcast? Just review our submission guidelines and then submit your request. If selected, your site will be reviewed and featured on the SEO Boy Blog!

SEO Boy’s SEO Audit Podcast – Lewellyn.com

Buki — Tue, 15 Sep 2009 14:54:12 +0000

Today marks our first SEO Audit Podcast here at SEO Boy! We’re getting things started with Lewellyn.com. They provide electrical safety consulting and maintenance training services for safety supervisors at factories and various other large facilities.

The SEO Boy team has provided some tips on elements of the site that could be modified to increase Lewellyn’s SEO conversion rates and rankings. Topics covered in the podcast are as follows:

Internal Linking Strategy
Content Suggestions
Meta Data: Optimizing page titles, meta descriptions, anchor text, alt text, etc. Remember to incorporate keywords.
Using 301 re-directs and the canonical tag to avoid duplicate content.
Video Optimization Techniques
Sitemaps (.html and .xml) and Robots.txt Files

and

Setting up webmaster tools accounts in Google, Yahoo, and MSN.

Lewellyn’s core keywords are: Arc Flash, Electrical Safety, Training, and NFPA 70E.

or if you want to use another podcasting service, just use this link to add the feed.
SEO Boy Podcast Feed

Download MP3 podcast files:

1. SEO Boy’s SEO Audit Podcast: Lewellyn.com (11.5 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here is a quick snapshot of the Lewellyn.com Homepage:

Lewellyn Technology Homepage

Do you think you could benefit from an SEO Audit Podcast? Just review our submission guidelines and then submit your request. If selected, your site will be reviewed and featured on the SEO Boy Blog!

SEO Boy’s Super Friends Interview Series: From Social Media to Bing with Shimon Sandler

Buki — Tue, 18 Aug 2009 14:43:10 +0000

Thanks for checking out our most recent Super Friends Interview with Shimon Sandler. For those of you who don’t know who Shimon is, I’ll give you the quick bio! Shimon is a very well known SEO blog writer and consultant in the search industry. Shimon’s internet marketing strategies have been featured on many website publications and he has written for Mediapost’s Search Insider. Shimon has worked with some very well-known clients like Wendy’s, the Warner Music Group, Loreal, the US Army, and Kohl’s.

SEO Boy authors Amber and Carrie spoke with Shimon about some interesting SEO concepts. They discussed the importance of being interactive with social media, having resource rich webpages with high quality content, and also, Shimon’s viewpoint on the Microsoft/Yahoo deal.

Thanks to Shimon for taking the time to talk with us!

or if you want to use another podcasting service, just use this link to add the feed.
SEO Boy Podcast Feed

Download MP3 podcast files:

1. SEO Boy’s Super Friends Interview Series: From Social Media to Bing with Shimon Sandler (15.7MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

SEO Boy’s Super Friends Interview Series: Striking the Right Findability – Heather Lutze

Buki — Tue, 11 Aug 2009 05:00:13 +0000

Thanks for checking out our most recent Super Friends Interview with Heather Lutze. Heather is a nationally recognized author, speaker, trainer and consultant in search engine placement, Pay Per Click (PPC), Search Engine Optimization (SEO), and Social Media Marketing. Heather is a sought after consultant who has owned Findability Group for the past ten years, and is author of the Findability Formula, the Easy, Non-Technical Approach to Search Engine Marketing.

SEO Boy authors Joe and Carrie spoke with Heather about some core concepts of search engine optimization. They discussed creating websites that are focused toward great user experience, choosing the right keywords for the right target audience, as well as on-page optimization tips. All of these tactics, and many more, are all part of the striking the right findability formula.

Thanks to Heather for taking the time to talk with us!

or if you want to use another podcasting service, just use this link to add the feed.
SEO Boy Podcast Feed

Download MP3 podcast files:

1. SEO Boy’s Super Friends Interview Series: Striking the Right Findability with Heather Lutze (13MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Send Us Your Submission for an SEO Audit Podcast!

Jessica — Mon, 10 Aug 2009 06:00:16 +0000

Here at SEO Boy, we often talk about all of the individual techniques you can implement to improve your site’s search engine friendliness. It’s important to understand and implement each individual technique, but SEO is really about whole-site health. It’s enlightening to observe those distinct techniques working together to create a site that’s appealing to both your visitors and the search engines. That’s why we’re kicking off a new series: SEO Boy SEO Audit Podcasts! And we’re looking for new sites, like yours, to review! Once we’ve completed an audit, we’ll share the results with you and our other blog readers.

The process is simple-

1. Submit your site to us. Include the information listed below:

Homepage URL
3-5 main keywords you’re targeting
Your business objectives

2. We’ll choose a site which we feel would benefit the most from a super-SEO intervention. Then we’ll record a podcast where two members of the SEO Boy team have a discussion about your site and give helpful SEO tips and insights.

3. The SEO Audit Podcast will be posted to the blog for the benefit of all of our readers! Make sure you’re aware of and following these terms & conditions before submitting your site:

The individual who is submitting to the SEO Boy SEO Audit Podcast has the proper authority to make this decision and provide this information.
The individual’s company is aware that a website critique has been requested and this podcast will be posted publicly to the SEO Boy blog.
The SEO Boy blog is indexed frequently by the search engines and this podcast may appear within search result pages.

If you think your site could benefit from an SEO audit, just go to our contact page and submit your information! We’re excited and looking forward to getting this series started and hope you are too!

SEO Boy’s Super Friends Interview Series: Destination Search Engine Marketing and More with Stoney deGeyter

Buki — Tue, 26 May 2009 15:03:31 +0000

Thanks for joining us for yet another installment of the SEO Boy’s Super Friends Interview Series! We recently spoke with Stoney deGeyter from Pole Position Marketing. He is the associate editor of the Search Engine Guide Blog and he owns his own blog, the E-marketing Performance Blog. In 1998 he founded Pole Position Marketing where he pioneered the concept of destination search engine marketing.

SEO Boy authors Amber and Carrie spoke with Stoney about the core concepts of destination search engine marketing, best practices for launching a successful presence on Twitter, understanding the need for online marketing investment, and the biggest challenges faced when working on SEO.

Thanks a lot for your time Stoney. It was a pleasure chatting with you!

or if you want to use another podcasting service, just use this link to add the feed.
SEO Boy Podcast Feed

Download MP3 podcast files:

1. SEO Boy’s Super Friends Interview Series: Destination Search Engine Marketing and More with Stoney deGeyter (11.5MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

SEO Boy’s Super Friends Interview Series: SEO Abroad, Content Licensing and More with Rand Fishkin

Joe — Wed, 29 Apr 2009 12:42:41 +0000

Thanks for joining us for the newest installment of SEO Boy’s Super Friends Interview Series! Today we are delighted to chat with The Wizard of Moz himself, Rand Fishkin! Rand is the brains behind SEOmoz, one of the most respected SEO resources and communities in the world. Rand is also a well-traveled speaker, and just recently returned from engagements at the Reykjavik Internet Marketing Conference and SMX Sydney.

SEO Boy authors John and Carrie spoke with Rand about the evolution of international SEO practices, awesome link building techniques, Rand’s favorite headsmacking tips (confirmation emails,incentivize links), and the emerging practice of content licensing.

It’s a pleasure to get inside the head of Mr. Randfish, and we here at SEO Boy are thankful for your time Rand!

or if you want to use another podcasting service, just use this link to add the feed.
SEO Boy Podcast Feed

Download MP3 podcast files:

1. SEO Boy’s Super Friends Interview Series: SEO Abroad, Content Licensing and More with Rand Fishkin (14.4MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

SEO Boy’s Super Friends Interview Series: Leveraging Analytics Data for SEO Success – Alex Cohen

John — Wed, 15 Apr 2009 13:04:02 +0000

Thanks for tuning in to SEO Boy’s Super Friends Interview Series! Today’s guest is Alex Cohen, Marketing Manager for PPC management software company ClickEquations. Before you can say, “Wait, this is an SEO blog!” let it be known that Alex leads a double life. He also moonlights as an analytics guru at his personal blog – Digital Alex!

SEO Boy authors John and Amber talked with Alex about his personal experiences in leveraging Google Analytics to improve SEO. Going even more granular, Alex expanded on one of his more recent blog posts regarding Apache error logs and finding “hidden data.” And last, but not least, listen for Alex’s top 5 to-dos for SEOs using Google Analytics (link to Avanish Kaushik post mentioned in interview).

Thanks for the interview, Alex!

Download MP3 podcast files:

1. SEO Boy’s Super Friends Interview Series: Leveraging Analytics Data for SEO Success – Alex Cohen (14.1MB, .zip)

You will need the Adobe Flash Player to listen to the podcasts.

SEO Boy’s Super Friends Interview Series: Approachable Reputation Management – Dan Hall

John — Wed, 01 Apr 2009 07:15:35 +0000

Welcome to the inaugural post of SEO Boy’s Super Friends Interview Series! The SEO Boy crew has set out to interview the best and brightest SEO specialists from around the country. Today’s Super Friend Interview features Dan Hall, a social media strategist with the Washington National Guard. Dan is intimately familiar with the in’s and out’s of online reputation management, an important component of any holistic SEO strategy. Dan previously worked for Visible Technologies, a leader in online brand management, management, and engagement solutions, and today shares with us his knowledge and insight into the world of reputation management.

Listen to SEO Boy authors John and Pete chat with Dan on the significance of reputation management for any individual or business and come away with actionable items that you can integrate into your SEO plan to improve your own online reputation management today!

Download MP3 podcast files:

1. SEO Boy’s Super Friends Interview Series: Approachable Reputation Management – Dan Hall (11.8MB, .zip)

You will need the Adobe Flash Player to listen to the podcasts.