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Archive for the ‘Nuts & Bolts of Optimization’ Category

Learn the Pros and Cons of Using Multiple H1 Header Tags vs Adding New Pages

March 24th, 2009 | | Nuts & Bolts of Optimization

There is a lot of discussion on the importance of header tags (H1, H2, H3 – H6) in the blogosphere and how they affect SEO. Basically, header tags are a way of organizing and outlining copy within a webpage. The search engines do place more emphasis on header tags over bolding titles or just plain body copy, as header tags give an overview of what the page is going to talk about and are generally looked at …

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Learn How to Use the New Canonical Tag and Other META Tags to Control Your SEO Search Results

February 20th, 2009 | | Crawlability, Nuts & Bolts of Optimization

Learn more about the new Canonical Tag and refresh your memory and skills on the META NOODP (dmoz Open Directory Project) and META NOYDIR (Yahoo! Directory) tags to take control of your search results and SEO success.

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Get Hip to SEO Lingo by Distinguishing Between Crawl, Index and Cache

December 11th, 2008 | | Nuts & Bolts of Optimization

For all of those out there that suffer from arachnophobia, this post may offend you. Today I’m going to talk all about search engine spiders. These creepy-crawlers (well, maybe not creepy) are the backbone of the world-wide-web. Whether you’re discussing GoogleBot or SLURP (Yahoo!’s bot), they are the tools by which the search engines discover new websites, new content and ultimately play a huge role in the health of your SEO campaign. But more to …

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Google’s New SearchWiki and How It Affects SEO

November 24th, 2008 | | Nuts & Bolts of Optimization, SEO Management

On Friday, Google rolled out new features to their ever popular search engine and they’re being dubbed as the biggest change to Google search in a year.  The new features, which allow user’s to personalize their search results, are called, SearchWiki, and are available only to people who have a Google account.

From a user’s perspective, the cool features are the ability to change, rearrange and comment on search results.  Never before have users been able to rearrange the order …

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Take Control of Your SEO Destiny with a Robots.txt File

November 20th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

One of the worst things a self-respecting SEO can do is feel out of control. “It doesn’t matter what I do, Google will decide how my site ranks in the end.” That’s dangerous talk, for sure. There are plenty of straight-forward tasks that every site owner can perform to take control of their SEO destiny (or rankings if you prefer). Of those tasks, the creation and correct implementation of a robots.txt file is of extreme importance.

What …

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SEO Myth: You Have To Sell Online to Market Online

November 19th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization, SEO Management

Even when colleagues and competitors are taking advantage of the benefits of SEO, some companies still haven’t even considered making room in the budget. But why? Well, many businesses are discouraged by the common misconception that if you don’t sell online, you won’t see a benefit from building your presence and visibility online. The reason for this myth is a basic misunderstanding of online shopping—searchers are not all focused on the transaction!

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Don’t Bother Adding Meta Keywords To Improve SEO Rankings

November 18th, 2008 | | Nuts & Bolts of Optimization

First things first, what are meta keywords? Meta keywords are keywords that SEO advertisers use  in the code of their site to drive traffic and increase their site rankings organically. Don’t get meta keywords confused with meta titles, aka page titles or meta description. These are two different aspects of SEO that are important and should be included in your SEO strategy.

Why you shouldn’t bother using meta keywords? A quick answer, the search engines don’t put as much weight on …

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My Favorite SEO Argument: Sitemap vs. No Sitemap?

November 6th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

When I first started managing SEO campaigns for clients, the XML Sitemap was a primary directive – no ifs, ands or buts. In my naivety, I couldn’t fathom why anyone would argue against creating a Sitemap and essentially pointing the search engines to my perfectly optimized content! Since then, I’ve had my eyes, and mind, opened to new ideas and viewpoints that have challenged my construct on a Sitemap’s necessity. Today, I’d like to quickly cover what …

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Unleash Your Website’s Hidden SEO Potential by Optimizing Your PDF Files

October 30th, 2008 | | Crawlability, Nuts & Bolts of Optimization

PDFs are a widely used file format both online and offline. They are a convenient and multi-purposed file format that allows for restricted editing, compression when images are present and most importantly, PDFs preserve the look and feel of the source document. From the earliest days of the internet, PDFs have been applied to websites for many of those same reasons. However, in the early days of SEO, it was widely considered …

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Top Ten Basic SEO “To Do’s” For Increasing Traffic To Your Website

October 8th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

You’ve got a great looking site, the product or service you offer is cool and lots of people want it, but the traffic to your site isn’t what you dreamed it would be.  It’s a startling reminder that the old adage, “if you build it they will come” just doesn’t play out in today’s web landscape.
So what can you do?

Here are a 10 simple steps to start your Search Engine Optimization campaign off on the right foot:

1.  Be sure your …

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