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Archive for the ‘Nuts & Bolts of Optimization’ Category

‘Ewe’tilizing Silos: Help Your Pages Rank Higher

April 12th, 2011 | | Basic SEO Tips, Information Architecture, Nuts & Bolts of Optimization

Sticking with the farming theme from my last post, today I’d like to cover using silos in your SEO strategy. I think it’s been too long since anyone’s talked about silos, and I find it to be a crucial SEO best practice. Silos refer to the way in which you organize and group your site content. In other words, you want each page of your site to have ‘themed,’ keyword-relevant content. If you haven’t been using silos to …

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The search for “About Us”

March 17th, 2011 | | Nuts & Bolts of Optimization

Last week, a friend brought to my attention some interesting search results. He asked me to simply type the phrase “about us” into Google and see what showed up. That is it, two simple words. Guess which website was at the very top of the SERPs? Much to my surprise, it was Starbucks. The second on the list? A site called Common Dreams.org.

Yesterday, roughly one week later, I performed the test again wondering if Starbucks would still be …

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Ethical SEO: A little bad information can go a long way

September 28th, 2010 | | Nuts & Bolts of Optimization

The real problem is the dissemination of bad or outdated SEO. We are all guilty of it because we can post a blog post from last year and the suddenly the rules change. It’s important to read the latest info available, check dates of postings. If you see anything from 2004, its probably best to move on and find something fresher.

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Multimedia Search Optimization (Part 2): Video SEO

September 23rd, 2010 | | Advanced SEO Tips, Nuts & Bolts of Optimization, Video SEO

If you have videos, fix them up and start leveraging them! If you don’t have any videos, consider what areas of your business might be translated to the format and step into the arena. Interactive, engaging multimedia search is part of the future of SEO, and you need to be there with it.

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Multimedia Search Optimization (Part 1): Image SEO

September 16th, 2010 | | Advanced SEO Tips, Nuts & Bolts of Optimization

Multimedia search includes results for both audio and visual files (think YouTube & Google image search). Information is delivered in a way very similar to general linked search results and with any large search engine, multimedia results will be generated in addition to web page files. Overall, multimedia files are organized by keyword themes much like Web pages; however, with the rapid rise in social sharing of user generated content over the past half decade, organizing and distributing the information …

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Site Development and SEO: Hiring the Right Team for Your First Website

September 13th, 2010 | | Nuts & Bolts of Optimization

It’s a fair assessment to say that most SEO blogs are written for people who have a current vested interest in SEO – mainly, a website. Our readers either have a website, work in some form of web based industry, or are our peers. But what about the business owner that isn’t on the web? Believe me, they are out there and many of them just don’t have time to be a Web Developer and SEO Pro on top of …

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Any Excuse To Do Competitive Research

August 23rd, 2010 | | Basic SEO Tips, Nuts & Bolts of Optimization

We all understand that SEO isn’t performed in a vacuum.  In addition to the on-site optimizations you must continue refining and expanding throughout the life of a website, there are external linking opportunities, linkbait campaigns, social media integration, and all of the other relationship-building activities that help your site gain respect and popularity. You have to interact with other people and understand what they need from you in order to …

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A Short But Sweet Guide to Google Webmaster Tools

June 28th, 2010 | | Basic SEO Tips, Nuts & Bolts of Optimization

There are certainly a lot of tools available on the web that can help you trouble shoot your SEO ranking issues. Google Webmaster Tools is one of the first places to start as the online interface provides detailed reports about your site’s visibility on search. For those who may be new to SEO, this guide to Webmaster Tools will point you in the right direction to make your site more search friendly and in turn boosting your rankings. …

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Don’t Be Like Gatorade. Take Care of Your SEO: A Case Study.

May 13th, 2010 | | Blogging for SEO, Nuts & Bolts of Optimization

Money on the Table

In 2010, Gatorade released a new commercial line called “Gatorade has Evolved.” The commercial features a catchy new song by the same title. The jingle even stirred a buzz and a little confusion. The confusion started to make me mad. I was running into what I confirmed where misconceptions about the song:

“It was written by Bo Diddley.”
“It’s an Otis Redding Song.”
“It’s not available …

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