We all understand that SEO isn’t performed in a vacuum. In addition to the on-site optimizations you must continue refining and expanding throughout the life of a website, there are external linking opportunities, linkbait campaigns, social media integration, and all of the other relationship-building activities that help your site gain respect and popularity. You have to interact with other people and understand what they need from you in order to …
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There are certainly a lot of tools available on the web that can help you trouble shoot your SEO ranking issues. Google Webmaster Tools is one of the first places to start as the online interface provides detailed reports about your site’s visibility on search. For those who may be new to SEO, this guide to Webmaster Tools will point you in the right direction to make your site more search friendly and in turn boosting your rankings. …
In 2010, Gatorade released a new commercial line called “Gatorade has Evolved.” The commercial features a catchy new song by the same title. The jingle even stirred a buzz and a little confusion. The confusion started to make me mad. I was running into what I confirmed where misconceptions about the song:
“It was written by Bo Diddley.”
“It’s an Otis Redding Song.”
“It’s not available …
If I asked the readers what they thought the biggest search engines in the world were, most of you would agree, most of you would reply accordingly: 1) Google 2) Yahoo 3) Bing.
Some of you would argue that YouTube should count, making it bigger than Yahoo!. Others would note that Facebook has been recently getting more traffic than Google, has its own search feature and could qualify under the “Social Search” …
One … of … the … most ne… glected … parts … of … eff…ect…ive S… E… O… is… load… time…
Sorry about that. Believe it or not there was a time where people would patiently wait as a website would load all its text, frames (frames?), and images. If there was video, they would click and wait in anticipation for this information that did not exist on their hard drive to come onto their screen.
I remember a commercial about the …
If you are new to SEO, on-page keyword optimization can be intimidating. From keyword selection to meta data to content optimization, there are a lot of elements involved in optimizing the pages for keywords on your website. Starting from keyword selection, use this as a step-by-step guide to integrating keywords onto your webpage.
Step 1: Keyword Selection
Assuming you have completed keyword research and selected terms to target on your site, the first step to on-page optimization is keyword selection.
Each web …
Thanks to the powers of YouTube, internet surfers have enjoyed online videos for years. However, the evolution of Google Universal Search—specifically enabling videos to appear in SERPs— has pushed SEO optimization into a new realm of possibility. Online search marketers now need to consider optimizing video content to rank in Google. Inspired by Rand Fishkin’s SEO for Video Content, check out these top five best practices when optimizing a video for SEO.
Best Practice #1: Optimize video for keywords …
I was reading a question a web company was asking about SEO efforts. Their web product has been optimized with blogs, backlinks, On-page tactics and the like. He was not seeing anyone still using his product. “Am I missing something?” he pleaded. Despite the nature of his web product begging the question “is it that really needed?” – there was something he was missing. And if we’re not careful, we’ll do the same thing.
Is it over optimization? Well, no. …
We have been conducting a series of interviews with SEO experts who we think are awesome. The format of these interviews have been in podcast or via email. Today, we will share some wisdom from Tom Schmitz of Portent Interactive. First, allow us to tell you a little bit about Tom:
Tom Schmitz is a SEO and social media strategist for Portent Interactive, an
Internet Marketing agency whose clients include AdAge, Attachmate and Trump
University. He began marketing on the …
With the recent launch of Microsoft’s Bing Engine, it can make one really wonder if you should start considering optimizing for these other engines.
Should you?
Well, there’s a few things that you need to remember before you get hyped about a new search engine that is out there.
1. Google has a dominant market share
Any “Google killer” that comes out will have to take a long time to catch up. It’s hard to dislodge a 70% market share and a …
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