Archive for the ‘News Update’ Category

Google, Bing and Yahoo announced this week that they are partnering in an initiative to establish a set of universal data schemas that will create a common markup language across all search engines. You can read the announcement from Bing on their blog: Introducing Schama.org: Bing, Google and Yahoo Unite to Build the Web of Objects. This new project, schema.org, will provide developers with the data necessary to tag site elements appropriately to improve their organic listings in …

Today’s news update from SEO Boy discusses the possibility of yet another ad extension option in Google AdWords and what that could mean for the SEO world. Read the following post to see how this change could affect YOU!

Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on your phone. At its launch, however, you’ll only be able to use Citi Mastercards and Google’s Prepaid Card, and you’ll probably want to check out the list of merchants currently accepting Google Wallet before you head out the …

One of the main ideas behind the Google Panda Update was to help eliminate content farms and let “real” sites rank higher for their original content. SEO marketers are now finding out that this really didn’t happen.

Twitter has announced that they are expanding their email alert system to include notifications when a follower of the account retweets or favorites one of your tweets.

Under their previous settings, users only received emails when they gained a new follower or were sent a direct message. In a possible attempt to keep new users coming back, Twitter has added further notification levels to retweets and favorites that will bring user attention back to the platform to see what has …

Google has been making many additions to the features linked with their release of Instant Previews back in November and they made another such addition this week: an Instant Preview tool in Webmaster Tools.

Although only currently available for English language-based Webmaster Tools users, this feature is an answer to ongoing grumbles that webmasters cannot optimize their page for the Instant Preview option now available in search and advertising.

The tool is located in the Labs section of Google Webmaster …

Bing announced yesterday the addition of new social features on search results pages, nesting Facebook likes inside individual listings. If you’re logged into Facebook and you conduct a search on Bing, you’ll be able to see the search results that your friends have “liked,” as well recommendations from the larger Facebook community.

But the integration of Facebook with Bing search results doesn’t stop at …

Google announced at their I/O conference yesterday that they will be rolling out the +1 button for third-party websites within the next few weeks. What exactly is the +1 button, and how does it affect your site as far as Google is concerned? Google’s +1 service probably sounds familiar to you from recent buzz about their social search service that launched at the end …

In a world of many impatient people, a website’s load time is critical to success. Google Analytics just made it easier to get a grip on the virtual racetrack with the Site Speed Report. As part of the new Google Analytics, the Site Speed report will measure how fast your landing pages are loading, and will assist SEO managers in providing a faster web experience for users.

Some of you may have read my News Update on PPC Hero a couple of weeks ago which covered Google’s release of the Instant Preview feature in the advertising sector of the search engine. Google continues their expansion and optimization of the Instant Preview feature with the recent announcement that Flash-based websites will no longer show up as empty white boxes in the Instant Preview window!