The power of the Internet with local SEO can bring more leads to your business and increase your branding. The cost-per-lead can be dramatically cheaper than traditional media. There is, however, a different part to this animal that one needs to take very seriously and that is online reviews.
The Power of Online Reviews
The Internet is a powerful force that is built on anonymity and opinions expressed in online reviews hold tremendous sway to a searching public. Anytime you find a …
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Toll-Free numbers have been a boon for marketing agencies for years. They are cheap, trackable and highly tantalizing for customers to use. However, in the realm of Local SEO, making toll-free numbers available on your site may hinder your positioning.
Local SEO is for Locals
Great pains are made for Search Engines to keep their content relevant for searchers and keep spammers and junk sites out of the search results. Whereas the Search Engines had been about worldwide/nationwide results, the last few years has seen …
Hyperlocal Advertising isn’t hype. In fact, it can increase brand awareness and community revenue while effectivley advertising to niche markets.
Hyperlocal is a term once described about newspapers. Events in a hometown don’t have mainstream appeal unless they have mainstream implications. The happenings of the Arts & Craft show down on Maple isn’t of concern to the mainstream media unless, suddenly, a flying red panda wearing an Iranian beret swooped down onto the scene.
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Local Search strategies for SEO have been in use for some time now, but they’ve never quite bubbled to the surface, or hit the mainstream if you will. That being said, I’d like to ask a question: How can you spot a real trend? When it appears in a newspaper.
I don’t read a lot of newspapers. I really don’t. There is still part of me that wants to read the paper, but that is from a social memory of watching …
“Go home and make a net if you desire to get fishes” is the Chinese proverb one can apply to SEO. Well, the internet’s the sea, and your site is your main method of catching customers. Not having a website is dangerous to your business. But for those who do have a website that’s not doing anything, it’s just as dangerous to sit idly by. Instead, it’s important to think of your website as your most powerful piece of …
This recent survey showed what we have already seen and what we were suspecting: Finding Local Businesses through the Internet is increasing AND Local Businesses aren’t doing a lot to capture those searchers.
Local advertising has usually been the realm of newspapers, yellowpages and the vehicle the owner or service person drives. Unless there’s a budget for it, radio and TV advertising are usually too expensive.
99% of business owners have a hand in their own marketing, but the frustration …
Do you take recommendations from people about certain services or products? Of course you do! We LOVE to listen to people that have gone down the path we were wanting to tread, but were afraid of the risk. Most of us don’t have time to weight options between different carpet cleaning services, veterinarians or even sushi restaurants.
We want to hear from someone who took the risk.
My wife is on Facebook. That’s not a real shocker, but my wife also got my mom on Facebook and also most of her network of friends. She is communicating and playing games with friends … or I should say against friends and passing along information about what they are up to and what not. In fact, at a recent Christmas party, she was talking with one of these fellow friends about things they’ve seen – games, application, etc on …
A great way for traditional “brick & mortar” businesses to generate more sales is to grab up the “low hanging fruit” the Internet provides. One very popular local tool is Google Maps. What started just as a way to find directions and location turned into one of the largest marketing venues on the Internet.
Yellowpages with Opinions
With the ability to search for what you want in relation to your local community, Google Maps turned into a dynamic …
Optimizing your website for E-commerce or optimizing your Ebay store for boardgames or shady herbal supplements is a great way to do business, but what about the traditional “brick and mortar” stores? Many businesses or services don’t want to provide an online service or as is often the case, they simply can’t. If you’re a plumber, SEO holds no help for you right?
Wrong.
If your business is geared directly for your area and your area alone, utilizing the benefits of “Local …
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