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Archive for the ‘Local SEO’ Category

More Local Search Goodies on Google

March 2nd, 2010 | | Local SEO

Local Search is very important in today’s world. I use to write “become very important” but that time has past. There is no sign that it is going away, but only increasing. When mobile applications for search came about, it was only a matter of time to try to find out what the regular laptop/desktop searches would do.

“Show Options”

I’m a creature of habit. That’s not a good thing usually when you are in marketing. You tend to become …

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3 Unforgiveable Sins of Local SEO

February 23rd, 2010 | | Local SEO

There’s a lot that SEO experts put up with. Link baiting, optimizing on competitor’s names and brands, doorway pages, tricky little dynamic search insertion ads – we roll our eyes. But there are three things, particularly in Local SEO, that will bring the wrath of the Search Industry down upon you like the Book of Revelation without the happy ending.

If you want to invite the scorn of the Search Gods and other business then by all mean perform these unforgiveable …

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SEO Expectations in 2010

January 5th, 2010 | | Basic SEO Tips, Local SEO, Social Media & SEO

2010 Could shape up as a year to send SEO workers back to school. With terms such as Google Caffeine, Place Pages and the ever increasing influence of social media, SEO still remains a fluid discipline. There is no hard cover textbook, there is no sure-fire method to optimize – it’s based on several factors that change and evolve over a period of time and your success is based relative to your competition’s weakness.  Let’s take a look at how …

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SEO: Pay-per-click’s Misunderstood Cousin

December 15th, 2009 | | Local SEO, SEO Management

Last week I got some promotional material from a marketing firm that wanted to generate leads for us online. With a brochure disguised as a newsletter, this firm did a really good job of positioning pay-per-click as the greatest way to generate leads, get the most success and be oh-so easy that everything else is just a waste of time.

Kindred Spirits

There first attack was on the dying animal of the yellow pages and I appreciated their realistic approach to the yellow pages. …

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Local SEO: The Low Hanging Fruit

December 8th, 2009 | | Local SEO

The notion of low hanging fruit has both positive and negative connotations – except in Local SEO.

Any fruit you can grab without getting out the ladder or exerting yourself by climbing up a tree. It’s easy. It’s quick, and it’s good. Some business can’t “pay for the ladder” nor do they have the time to “climb the tree.” What if there was a way to just grab some fruit that was just within reach? Do you like analogies? I sure …

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Local SEO: Yellow Page offer not really an offer

November 24th, 2009 | | Local SEO

This past week marks the start of a horrible tradition I have to deal with every year.  Yellow Page Ads.

“What? I thought you said Yellow Pages were dying?”

Well, yes, I did; but they aren’t dead yet.  Just because an industry is dying doesn’t mean there isn’t a customer or two still worth picking up.  It’s mostly due to demographics of your clientele.  If you have a demographic that is older, owns a home and requires your services at one point.  …

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Real World SEO: When competition is light

November 10th, 2009 | | Basic SEO Tips, Local SEO

Most companies think they can’t afford an SEO campaign.  The truth is you can not NOT afford an SEO campaign.  Despite the right number of double negatives, the better truth is that your SEO campaign probably won’t need to be “huge” based on your existing competition.

Remember, you aren’t competing against everybody, just anyone who would either be a match for your keywords or keywords plus location. Are your sales dropping because your online presence isn’t present on the first page …

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How to Use Subdomains for Local SEO Branding

November 3rd, 2009 | | Local SEO

My subject this week is one of somewhat controversy, but I have an angle on it that can help local businesses get an edge online. This week, I’m talking about sub-domains. A sub-domain is the declaring a separate section of your website with a different structure. The main point of sub-domains was another way to organize information, however it was spotted that the search engines saw the sub-domains as a separate site. Sounded like a good idea until the blackhatters made …

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Google Drops 3 Local Map Listings to a Form a 7-Pack

October 13th, 2009 | | Local SEO

Google Map listings have undergone a recent change.  Also referred to as the 10-pack, it’s a selection of local businesses that accompanies your local search.  For example, if you search for “pizza springfield, MO” you’ll get a 10 recommended pizza places within that city that are pinpointed on a small Google Map right above the natural search results.

The recent change is that instead of the 10 map points listed as A through J are now truncated. The 10-pack is gone as now …

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