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Archive for the ‘Local SEO’ Category

Local Search: The Landing Phone Call

August 31st, 2010 | | Local SEO

If you think for a moment that SEO stops at the click, I’m sorry to say that you are still in the thick of the battle. How many times have you landed on a page after clicking a top result and found yourself stuck on the homepage wondering what to do next? On Page Optimization can help a ton, but what if you are in a hurry? You don’t want to submit a web form, you need to …

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SEO War Room

August 24th, 2010 | | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability

The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.

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Google Reviews Now Open to Responses

August 18th, 2010 | | Local SEO, Reputation Management

How do you handle a negative review? You can read our previous posts, but I came up with a handy dandy acronym that will probably find it’s way onto a PowerPoint someday. Keep your responses to negative reviews “LOW.”

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Lean and Mean Local SEO

August 3rd, 2010 | | Local SEO

I had the fortune of having dinner with a multi-millionare (Yeah, he picked up the check) and during the course of the dinner he made this statement: “A business never floats. You either move forward or you move backward. You need to always move forward.”

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The Dirty, Unmentionable Secrets of Local SEO

July 8th, 2010 | | Local SEO

promote local business onlineLocal SEO has a tendency to be the name many agencies give when they simply put a website in Google Places. In fact, Eric did a great post yesterday on what separates Google Places from those other directories that have all but lost their value.

Good companies will do the following: …

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Google Places brings Salvation from Directory Hell

July 6th, 2010 | | Local SEO

There’s a main problem with online directories. It’s the same reason you come home and you find a stack of phonebooks at your door.

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What do you REALLY do when you get a Negative Review

June 23rd, 2010 | | Local SEO, Reputation Management

This isn’t a fad, this is how people shop will continue to shop. Unfortunately, the later a business owner is to the game they miss more opportunities to gain business or prevent people being turned away.

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Local SEO: Phone Vs. Mouse

April 13th, 2010 | | Local SEO

Local Results in search engines is going to become more and more important. That means a lot because it means a lot now. Besides filling out categories in your local search helper like the Local Business Center, the importance of having your phone number as many places as possible is key.

I’m a low key guy. I like to surf and research before I buy. However, I noticed a few instances recently that forced this introverted mulling geek to dial a …

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Real Time Search and Local SEO

March 31st, 2010 | | Local SEO

Real Time Search (RTS) like Google Suggest can be loads of fun, but it’s main purpose is fourfold:

  • Quicker searching
  • Catch a mistakes in spelling by providing common spellings
  • Provide relevant pages quickly and
  • Repeat your previous favorite searches
  • A fifth one would be to provide entertainment, but it’s all about making search faster. When you start typing common searched terms start popping up. Bing and Yahoo also join in by providing their own RTS ideas. All three use …

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    Quick Easy Online Marketing or Online Scam?

    March 23rd, 2010 | | Local SEO

    I’m almost nauseous going into this blog post. It’s not because I just came back from eating an irresponsible amount of Chinese food – sure, that doesn’t help. What is making me nauseous is the latest assault on my local community by a hard selling ad campaign on a SEM/SEO service that will “make leads just fly into your phones and inbox.”
    The way that it is sold is very convincing and very exciting. I won’t mention one of the worst …

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