Local business Internet marketing is ever changing, as Google’s algorithm is ever changing and the way they treat local businesses in the SERPs is constantly something that people in the local business Internet marketing industry must keep up with.
The thing about link building for local sites, is that you don’t need as many to compete as you would for a site that is relevant on a national basis, but the links are usually a lot harder to come by because …
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Led by the projected rise in smartphones over the next few years, search marketers, pay per click advertisers, and social media marketers are all investing in location as the next big area of growth. Therefore, while all organizations and services can benefit from participating in location-based marketing platforms, my post today will primarily aid those places that will profit most: small, B2C businesses.
As we near the end of the year, our team reflected on the changes seen in SEO, and put together the following recap of those with the biggest impact so far:
Local Search
This year, the vastness of the Internet has reminded us that it still is, after all, a small world. Local search results and ad listings have risen in importance to searchers, thanks in large part to the development of smart phones and other platforms with fully-functional browsers …
For those of you that don’t know, Hotpot is Google’s new improvement to it’s existing Places feature. And the implications in the world of SEO are huge. To start, there will be a brief summation of the key features of Google Places and the new addition of Hotpot. This will then be followed by some best-practices in order to properly utilize these programs for your SEO advantage. And finally, there will be some suggestions as to how to properly optimize …
My first inclination was to look for more apps – NOT SURF THE WEB.
This morning I was watching the Today Show, and saw an interesting segment about snagging Black Friday deals, and it got me thinking about how consumers will be using a combination of the online and in-store shopping to help them find the best deals this year. So how can SEO help get you more sales?
First consider this:
This year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will occur …
So what we have here is a way to capitalize on people looking for reviews on your company, a way to bypass a lack of reviews on search engines and a way to quickly convert after a rush of positive feedback.
Google Place Search is poising one of my clients into one of the most beneficial spots at the most beneficial time in its 2 year campaign. They are approaching their busy season while ranking number 1 for most of their top keywords. Yes, I’m excited about this new layout.
For all of those who have been away or asleep for the past two days, Google has introduced a new search product called Google Instant.
With Google Instant, when you type a query into Google, the results are streamlined with each letter you type. So, as you’re typing a query, results (both Paid and Organic) change with each letter typed. Based on what you’ve typed so far Google does a search and lists results that are common completions of your …
Relevant Searches mean “finding you stuff where you are right now in life.” If you live in Toldeo and desire a certain product, Local SEO will bring the product that is in a Toledo store up on a search result before the same product that is in a warehouse in Miami.
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