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Archive for the ‘Link Building’ Category

Link Research Tools

June 22nd, 2011 | | Link Building, SEO Tools, Site Review & Analysis

A few months ago, I blogged about helpful linkbuilding tools.  I’d like to do a quick synopsis of another set of tools, called ‘Link Research Tools’.  First I’ll do a quick run down on the top tools and then offer a little background on Link Research Tools metrics and what sets them apart from similar tools.  As always, I’d love to hear your thoughts, so feel free to use the comments section as a discussion forum or to recommend …

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The Inexact Science of Link Bait’s Appeal

May 17th, 2011 | | Link Bait, Link Building

Can anyone actually explain what it is that makes people decide to share a link?  Thinking back on my online activity in the past 24 hours, I’ve managed to share 4 links on my Facebook page, 10 links across my two Twitter accounts, and 4 links across professional and personal blogs.  That being said, I’m pretty sure I’m on the low end of sharing compared to others, however, you can see how quickly information can spread and end up as …

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Linkbuilding Tools

January 17th, 2011 | | Link Building

Linkbuilding is an important and tedious part of search engine optimization. Aside from keyword selections, meta data, and content optimizations, which are all solely under your control, search engines also factor in the number and quality of inbound links to your site. Each time a site links to yours, search engines basically sees it as a vote of authority. By linking to a page on your site, other sites are giving you votes, or link juice …

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9 Best Practices For Blogging in 2011

December 20th, 2010 | | Blogging for SEO, Internal Linking, Link Building

As 2010 comes to an end, I’ve been reviewing the work I’ve done for my SEO clients, and putting together my strategy for the next few months, and in doing so I’ve realized that quite a few of them have the potential to benefit from some increased blogging activities. After all, blogs are a great way to reach new audiences, share information, build relationships, and increase your authority in your industry. So what are the “rules” of blogging, and how …

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Optimizing URLs for Search Engines

November 15th, 2010 | | Advanced SEO Tips, Basic SEO Tips, Link Building, Optimizing URLs

Search engine optimization should begin the day you are thinking about creating a web site. The structure of your web site should cater to your users and the search engines. That being said, URLs are the most fundamental part of your site.

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Link Building: Do It Better

October 28th, 2010 | | Link Building

Earlier this month, Jenny covered some excellent techniques for link building- on this post I’d like to expand upon that with some of our team’s notes on exactly why link building matters, as well as explore some of the tools that can be used for link building and examine some ways to think outside of the traditional link building mentality to develop a more robust interactive strategy.

To help simplify link building efforts, we use some templates to track our …

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Get Noticed-Optimize Your Press Releases

October 18th, 2010 | | Basic SEO Tips, Blogging for SEO, Crawlability, Link Building, SEO Boy

This is the theme of basically all SEO strategies, and I realize how frustratingly generic this title may sound. But, this blog has to do with good strategies and tools to properly optimize your press releases and news updates so that you can get noticed. Also, it will help you to avoid wasting your time, and probably up your exposure and ranking on SERPs.

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SEO Enhancement: Techniques for Link Building

October 14th, 2010 | | Advanced SEO Tips, Basic SEO Tips, Link Building

This month, SEO Boy has featured a series on SEO Enhancement. Bethany started October with her post on how to improve your keyword research. Rob then wrote a post on tips to improve SEO copywriting, and today, I am going to tackle link building.

There is a lot of information out there on link building and one of the more common ways to build links is to simply ask for them. This is basically like cold calling someone, …

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I want to know, how deep is your (link) love?

October 7th, 2010 | | Link Building

The biggest problem most SEO enthusiasts run into is the battle of time. In a perfect world, we would analyze website connections until we have a breathing copy of Google and Bing. Now there are a blessed few agencies who are able to study the Google Patent and test the algorithm to the point where they get close, but eventually other priorities take demand on your time.

In the end, the question is:

How deep should you analyze the backlinks to your …

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SEO War Room

August 24th, 2010 | | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability

The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.

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