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Archive for the ‘Link Bait’ Category

The Inexact Science of Link Bait’s Appeal

May 17th, 2011 | | Link Bait, Link Building

Can anyone actually explain what it is that makes people decide to share a link?  Thinking back on my online activity in the past 24 hours, I’ve managed to share 4 links on my Facebook page, 10 links across my two Twitter accounts, and 4 links across professional and personal blogs.  That being said, I’m pretty sure I’m on the low end of sharing compared to others, however, you can see how quickly information can spread and end up as …

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Let’s Give ‘Em Somethin’ To Talk About

March 22nd, 2011 | | Link Bait

Last week I was reading a few articles based around Seth Godin’s book Free Prize Inside. The book was written in 2004—seven years ago. But it’s amazing how when somebody has a really great idea, the idea stays relevant pretty well into the future…

If you’re not familiar with Godin’s book, a major point he makes is that innovation is actually cheaper than advertising. And why should anyone do something innovative instead of something average? I think Godin has the answer …

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