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Archive for the ‘Information Architecture’ Category

‘Ewe’tilizing Silos: Help Your Pages Rank Higher

April 12th, 2011 | | Basic SEO Tips, Information Architecture, Nuts & Bolts of Optimization

Sticking with the farming theme from my last post, today I’d like to cover using silos in your SEO strategy. I think it’s been too long since anyone’s talked about silos, and I find it to be a crucial SEO best practice. Silos refer to the way in which you organize and group your site content. In other words, you want each page of your site to have ‘themed,’ keyword-relevant content. If you haven’t been using silos to …

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Keyword Dilution – the Guiding Light in Website Architecture

August 26th, 2010 | | Information Architecture

I absolutely love going down to Blog Indiana every year. Not only do I get to talk shop with industry peers who’ve become friends, but there’s always one conversation I have that completely changes the way I think about content and keyword strategies.

This year’s conversation occurred Saturday afternoon in the lobby at IUPUI after the event was over. Just me, Douglas Karr, and Chad …

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Duplicate Content, Redirects, and Canonical Tags

January 11th, 2010 | | Information Architecture, SEO Copy Writing

Search engine optimization is based on a number of fundamentals and one of the most important fundamentals is to have organized, unique content. By organizing your content and making sure it’s unique, search engines can easily find your content and users can link to it if they find it interesting enough to mention. There are several ways to make sure your content is unique and keep your site organized, at least in the eyes of the search engines.
301 Permanent Redirects
Using …

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Information Architecture: A Sometimes Forgotten SEO Basic

December 1st, 2009 | | Information Architecture, Usability

Coming from a rhetorical background, it is natural for me to analyze situations from another perspective. Information architecture can test this ability; the content of your site can be organized in endless ways, or not organized at all. Applying the correct information architecture can not only benefit usability and web development from the logic of “easy for them to navigate, easy for us to maintain,” but it can also benefit your search engine optimization.
What is Information Architecture?
You’ve probably heard the …

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What Everyone Is Talking About with the PageRank Sculpting Change

June 8th, 2009 | | Information Architecture

Last week, everyone was talking about the PageRank sculpting change within Google.  First off, the SEO definition of PageRank sculpting is basically telling the search engines which pages of your site to value more over others, by adding in nofollow tags (among other things) on pages that are of lesser value.  Using nofollow tags will tell Google not to transfer any high PageRank from one page to another page.  With this tactic, Google and the other search engines …

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3 Quick Tips for Improving Your Site Architecture for SEO

March 11th, 2009 | | Crawlability, Information Architecture

SEO Architecture isn’t a trick or slick method to get more visitors.  It’s actually good for both search engines and visitors in a win-win situation that is actually surprising.

When I talk to business owners about SEO options and tips, this is the one topic that makes them uncomfortable, squirmy and withdrawn.  One day I’ll just stop them and say “Ok, what? What is it? What’s wrong? Why are you edging to the door?”  I would expect that reaction from …

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Organizing Your Content Effectively for SEO

November 6th, 2008 | | Information Architecture, SEO Copy Writing

Content. Content. Content.  It seems that’s all you hear when you start learning about SEO.  The algorithms are wanting to bring relevant content to those who are searching and webmasters are looking for fresh and relevant content to put on their sites.  Before Google penalized for duplicate content, large article repositories were a way to get content quickly on your site.  As the search engines continue to implement more strict polices around duplicate content, webmasters are looking for …

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Answer Me, These Questions 3, Ere the Conversions Ye See

October 16th, 2008 | | Information Architecture, SEO Copy Writing

SEO is about positioning your service or product with qualities or benefits that people would search for. Last week, I discussed how search engine optimization can improve your business and increase traffic to your website. While that is all fine and dandy, higher traffic to your site doesn’t always mean your SEO has been successful. Natural search efforts should also lead to conversions. To help illustrate my point, I’ll use Monty Python and the Holy Grail.

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