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Archive for the ‘Conversion Optimization’ Category

Conversion Optimization, What? You Mean SEO Isn’t Just About Keywords?

March 6th, 2009 | | Conversion Optimization, Usability

During conversations I’ve had recently, there’s been a recurring theme: Conversion Optimization is really important for SEO success. It’s easy to get lost in the minutia of on-page optimization, always looking for the next keyword to tweak or piece of content to write. But I’d like to remind everyone (including myself) why this is called the Search Engine Marketing industry. Marketing, as defined by Princeton’s Wordnet, is “the commercial processes involved in promoting and selling …

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