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Archive for the ‘Conversion Optimization’ Category

How Building Your Brand Name and Increasing Conversions Go Hand in Hand

July 16th, 2009 | | Conversion Optimization

SchwarzerhutTrust2009

Welcome to our fourth installment of our series on increasing conversion rates by enhancing the trustworthiness and credibility of your website. We have discussed some nuts-and-bolts tactics and today we will discuss how building your brand is good for your company, and good for conversion rates!

You’ve revamped your site, you’ve incorporated healthy navigation, included poignant call-to-action points, solidified your message and even linked around. But the …

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How to Instantly Convey a Sense of Trustworthiness

July 14th, 2009 | | Conversion Optimization

SchwarzerhutTrust2009

Yesterday, we discussed how to increase conversions with easy-to-follow website navigation as part of our 5 day series on increasing the credibility and trustworthiness of your website. Today, we are going to discuss strategies on how to instantly convey a sense of credibility from the second a user hits your site.

A picture, or a symbol, is worth a thousand words. Sometimes cliches ring true in certain …

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Want More Sales? Enhance Your Conversion Rate With Easy-to-Follow Navigation and Strong Calls-to-Action

July 13th, 2009 | | Conversion Optimization

SchwarzerhutTrust2009

Today is part one of a five day long SEO series on increasing conversion rates by building trust and credibility. There comes a time in every man’s life when he has to take a step back, and look at the big picture. Today that big picture is your website, and by stepping back, stopping what you’re doing, and looking at your website from a wide angle lens …

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How to Increase Conversions by Increasing Your Website’s Trustworthiness and Credibility

July 10th, 2009 | | Conversion Optimization

SchwarzerhutTrust2009

Welcome to our first blog series for SEO Boy! On our brother blog, PPC Hero, we have been doing blog series for quite some time and now we’ll be doing the same here. The purpose our these series is to explore one topic thoroughly and in depth for an entire week. Our upcoming series is going to focus on building and maintain the trustworthiness and credibility …

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4 Ways to Keep the Big Picture in Mind with SEO

April 7th, 2009 | | Analytics, Conversion Optimization

If you’ve ever been in a seminar with hyper excited SEO experts, there is usually a feeling that comes over the audience.  This feeling is one of discouragement and just being overwhelmed.  Usually it’s because there’s a huge hole of knowledge that the crowd thinks they can’t understand and the game is already over.  It doesn’t have to be that way.

Here are some things to keep in mind when you proceed with your avenues of SEO.

1. Don’t Over Analyze

Numbers are fun, …

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Use Google Website Optimizer to Achieve a Higher Conversion Rate

March 26th, 2009 | | Conversion Optimization

In my last article, I discussed a list of elements you can test on your website and landing page. One way to easily conduct tests on your website is through Google Website Optimizer. Today, I’ll give a description of Website Optimizer, how it can help your testing process, and some tips on how to use this tool.

Google Website Optimizer allows you to experiment with the content on your website in order to determine what appeals best to your …

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Practice Makes Perfect: A List of Elements to Test on Your Website

March 20th, 2009 | | Conversion Optimization

Lately, we’ve been writing on conversion optimization. As I’ve said before, you can expertly implement all of the advanced SEO strategies you can think of, but if your site isn’t providing a great user experience and grabbing your audience’s attention, you are doing yourself a disservice. How do you know if you are providing a good user experience? Start testing each element of your landing page and/or website!

Every aspect of your website/landing page has the potential to …

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SEO and Conversion Optimization: How to Use Data and Testing to Improve Conversion Rates

March 13th, 2009 | | Analytics, Conversion Optimization

Last week I got the SEO conversion optimization ball rolling by talking about how user experience affects conversion rates. As promised, today is the sequel – part 2, if you will. Still open for discussion are the topics of making data driven decisions to increase conversions and revenue and the ever popular subject of testing.

Making Data Driven Decisions

When managing a search engine optimization campaign, your web analytics data is of extreme importance. Without it, you’re …

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Getting People To Your Site is Useless If You Don’t Engage Them Quickly!

March 11th, 2009 | | Conversion Optimization

There is no set rule as to how long your website has to make a connection with a user. The time span for optimal engagement ranges from about 4 seconds to about 10 seconds. Regardless of how many seconds it takes to evoke a response, let’s just put it this way: your website has only a few precious seconds to convince the user that they have arrived at the right place and that they should stay.

Why are web …

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Multiple Conversion Points On a Website Isn’t Bad As Long as They All Work

March 6th, 2009 | | Conversion Optimization

Not all conversion points on a website are created equal. Sure, numerous sites have a clear-as-day conversion path from initial click to desired action, and that’s great. However, what do you do with a website that needs mulitple conversion points and each one speaks to a different user intent? Simple, you treat each one differently and optimize accordingly to give each user what they want.

As my cohort John mentioned earlier today, SEO is not just about keywords: it also about …

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