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Archive for the ‘Conversion Optimization’ Category

Increasing Conversions with CRO

January 13th, 2011 | | Conversion Optimization

Let’s assume that you’ve been diligently working on your SEO and continuing to tweak your website with the array of handy SEO tools out there.  Now, let’s assume that all that hard work has resulted in a fantastic SERP rank and an increase in traffic to the site. Awesome! You’re doing great.  Your SEO flies and fights, but can you CRO?

We all know by now that SEO is not a process that can be done once and stopped. It’s …

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SEO War Room

August 24th, 2010 | | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability

The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.

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Rethinking Doorway Pages

June 15th, 2010 | | Conversion Optimization

A website has much to offer. Your main page may list all that your company does, but your subpages can be optimized to stand on their own for specific keywords. If you have content that doesn’t sound spammy and sounds focused on the keywords at hand. Don’t have anything “generated” – do it by hand. Content is king, and those who serve the king will find favor.

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Real World SEO: Acting on Tangible Results

June 1st, 2010 | | Basic SEO Tips, Conversion Optimization, Usability

There was once a nice little website of a local contractor that touted the wares of its vendors. Shiny images of machinery filled the gallery with text of the company’s history. The average email contact was
about 1 a week on various types of clients’s needs. The business relied heavily on mail drops, radio and outbound calling. Success was moderate, but there was a slight downward trend. So they turned more energy to the website – uncharacteristic for their …

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High-Traffic or Long Tail Keywords – YES! and Maybe – Part II

January 28th, 2010 | | Conversion Optimization, SEO Keyword Research

My favorite part of keyword research is when you find a keyword that comes straight from the “any port in the storm” school of thought. Whether it comes from an upcoming branding campaign or when you write something offhand in a blog post and it rings with a group of readers you weren’t even thinking about when you wrote the phrase.

My favorite offhand phrase to date that gets me unexpected traffic is, “Kierkegaard died a virgin.” (The great part is …

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Can Your Website Convert the Increased Traffic Brought On by SEO? – Part 2

January 14th, 2010 | | Conversion Optimization, Social Media & SEO

In Part 1 of my Website Conversion post I discussed how SEO will only be so valuable if the landing page isn’t set to convert the traffic. And as I wrote last week, having call-to-actions such as “Contact Us” and “Blog,” despite searchers familiarity with these terms, typically aren’t enough if one is serious about getting their traffic to convert into leads, sales, survey information…

This week I would …

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Can Your Website Convert the Increased Traffic Brought On by SEO? – Part 1

January 6th, 2010 | | Conversion Optimization

Nothing makes me happier than when clients ask for SEO, Blogging, Social Media and PPC for their site. The part that scares me is when the business model they seem to be using has a familiar “.com” feel to it:

1. Website
2. ?
3. Sale

My fears are typically perpetuated when their initial opening statement begins like his:

“I just had my site redesigned…”

Or more frightening:

“I know how I want my site to look and have a guy re-doing it.”

Sometimes those sites turn out …

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SEO Vs. PPC – Two Branches of Your Site’s Military

December 22nd, 2009 | | Conversion Optimization, ppc vs seo

One of our counterparts over at PPC Hero, Brian, actually drummed up the courage to compare PPC to SEO. Maybe he’s just flexing his knowledge. Maybe he thought he could sneak this one past me while I laid sprawled out along pool furniture during my annual Ft. Myers, FL holiday vacation. But what he doesn’t realize is that I just purchased …

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How to Optimize and Fully Utilize Your ‘About Us’

August 12th, 2009 | | Conversion Optimization

We recently wrote an entire series of articles on how to increase your conversion rate by creating a sense of credibility for your website. Trust me, it’s a great series. I am going to continue on this theme by exploring an element of your website that can help enhance the trustworthiness of your site but it may be under utilized: your ‘About Us’ page.

People want to do business with companies/people they like and trust. Of course, you need to …

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How to Increase Your Conversions Rates with Customer Reviews

July 17th, 2009 | | Conversion Optimization


This is it, the  final installment of our SEO blog series on building the trustworthiness and credibility of your website in order to increase your conversion rate.

Our post for today is written by our guest blogger, Ted Paff. He will discuss how to use customer reviews to increase the credibility of your website and enhance your conversion rate. Or rather, he is going to give you three …

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