Search Engines like when you update the content on your site, right? And your customers like when you run sales and promotions, yes? Combine the two and you have a nice little recipe for SEO success.
I have an e-commerce client that I do this for and so far it’s worked great. Just about every month of the year we run a sale or promotion that we then advertise with a banner on the homepage of the site. We try and …
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In 2010, Gatorade released a new commercial line called “Gatorade has Evolved.” The commercial features a catchy new song by the same title. The jingle even stirred a buzz and a little confusion. The confusion started to make me mad. I was running into what I confirmed where misconceptions about the song:
“It was written by Bo Diddley.”
“It’s an Otis Redding Song.”
“It’s not available …
Creating a blog can be a fantastic way to do a lot of great things for your site- increase rankings and traffic, spark visitor interest and engagement, and generally enhance the usefulness of your site to users, which can lead to gains both in terms of lead volume and visitor loyalty. It has the potential to be a very powerful interactive tool. But: blogging isn’t going to do any of these things if you don’t do it correctly, and its …
Cyber Monday 2009 looks to finally be the day online retailers were hoping for since the tradition began. With close to a billion dollars in retail done in that one day, even with less money spent per shopper than last year, Cyber Monday is finally set to share the stage with Black Friday and usher in the start of the Holiday shopping season.
Were you one of those retailers who benefited from the day? Were your efforts targeted to only that one day? If you said, “yes,” WHY?
Often the team at SEOBoy will hold presentations where we talk about different aspects of SEO and social media for small businesses in our local area. During these presentations, we’ll get questions like, “I own a local plumbing company, do I really need a blog? Who would read it? Are my customers really looking for me on Facebook?” And honestly, they’re all legitimate questions a small business owner should ask themselves.
Most business owners, large or small should know the first …
Of all the potential methods for building links, I feel that blogging is the most powerful link building strategy today. Let’s face it, link building is hard work. But like most tasks that are difficult, the rewards are great. For those of you who do not know, link building is an SEO tactic that involves finding relevant web pages and through a number of methods – getting them to link back to your website. Not only do you have …
I’ve been reading the Search Engine People blog for some time now, but today was the first time I’ve ever noticed them offering any kind of tool, plugin, what-have-you. If it is in fact their first foray into the world of plugins, they certainly are making a splash! At 52 Sphinns and 54 ReTweets, I’d say they’ve struck a cord with SEOs. Their new tool is called the “WordPress Blog Link & Traffic Analysis Plugin.” Once loaded into …
Earlier today I watched the newest SEOmoz Whiteboard Friday video where the topic of discussion was going over-board with on-site optimization. The gist of the video is that many SEOs waste their energies, and even jeapordize their campaigns, by keyword stuffing, adding uneccessary internal linking and worse yet – writing unnatural content (i.e. content that repeats keywords over, and over, and over…). As is my way, this video set my mind wandering. Knowing what-not-to-do is important, but what should …
Google’s acquisition of Feedburner back in 2007 opened doors for the blogger world to better integration with many of the company’s services, mainly AdSense. It has been a long (and for some, painful) process to complete the Feedburner to Google RSS feed transition, but the end is near.
You are running out of time to migrate your Feedburner subscriber RSS feeds over to Google. The deadline to complete this transition is February 28, 2009. No one is exactly sure what …
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