Analytic programs are fun for the data-lovers, but there is a tendency for some SEOs to over analyze or become reactionary to that data. To keep yourself from going stats-crazy or just plain ole crazy, here are some tips to keep some semblance of discipline when reviewing your SEO performance and website analytics.
Give it Time
Looking at analytics in real time can actually make you very skittish and make you doubt your SEO decisions. Slow and steady wins the race and …
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In my last post, I mentioned how title tags should include the URL and company name. Those tactics are the fundamentals of on-page optimization. But every SEO action item, even the fundamentals, have deeper layers of targeting and segmentation. Today’s post will dive a little deeper into how those fundamentals can target a specific segment of users by optimizing for Navigational Searches.
What Navigational Searches Are
Navigational Searches are when a company name or URL is typed into …
The titles of pages on your website are important and, outside of the URL itself, the prime place to put your keywords. Unfortunately, this is an often neglected part of on-page SEO.
Purpose of the Title
How Google and other search engines aggregate data is always analyzed and tested to try to figure it out. Back in 96, I remember looking at Microsoft’s function in Word to make web pages and it always wanted you to use Titles and Headings …
SEO concepts shouldn’t be intimidating to understand. Using the right analogy not only boils down unknown concepts, but it can also keep driving home the main point. This post is aimed to unveil the shroud of SEO concepts that keep business owners and executives in the dark.
For the analogy to work, I am going to introduce concepts that you may or may not be aware of and partner them with common objects or people. What is neat about analogies is …
Is there such a thing as too much on-site SEO? Apparently Justin from SEO Zombie thinks so. He writes about how SEOs can spend so many hours optimizing their site with little tweaks here and there hoping to see their organic traffic and rankings increase. The truth is, you need links first, says Justin.
Develop your content, add some keywords and meta data, then stop he says. Build up your links, then when you have …
You may or may not remember back in the days of pre 2006 when search results yielded results from Craigslist.org. It was common to type in “for sale” and find list after list of Craigslist pages containing that phrase.
It was also around this time that several “companies” or “consultants” suggested to populate Craigslist with specially crafted “ads” to increase your links and potential to rank high. A whole new wing of spamming was born. Multi-posting scripts were written, false advertising …
Recently, we wrote an article on why you should submit your site to free directories. We have also written on how to find free directories as part of your ongoing link building strategy. If you’ve followed these steps, you’ve learned that there are many, many directories that accept free URL submissions. But which ones will provide quality links to your site?
If you’ve done any research, you will also find that there are numerous lists of free directories. The …
If 2009 is the year you decided to get started with SEO, your timing couldn’t have been better. The latest research is in and it turns out, we were right all along—search engines are an online powerhouse, with internet users relying on them for more than just the occasional search.
The latest news from eMarketer confirms exactly what we’ve been telling you for months now—search engines are vital to your business because they’re an everyday part of an internet user’s …
SEO and landing pages are like chocolate pudding at the all you can eat China Buffet. They must go hand in hand in order to receive SEO success. Once you have completed your keyword research, you will need to select 2 to 3 keywords for each landing page that best suits your landing page content and user intent. With your targeted keywords decided upon, begin writing these keywords “strategically” into your landing pages in these various ways:
1. Unique Page Titles
a. …
There is a series of performance metrics that you can utilize to determine how well your search engine optimization is going. Actually, the list of metrics that you can monitor in order to gauge your progress can go on and on. Today, I will focus on three basic stats that indicate the quality of visitors that you are driving to your site.
Average pageviews: Increasing your visits/pageviews to your site is extremely important for any SEO campaign, however you can’t sacrifice …
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