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Archive for the ‘Basic SEO Tips’ Category

Don’t Let SEO Analytics Drive You Crazy: Review Stats With Discipline

May 5th, 2009 | | Analytics, Basic SEO Tips

Analytic programs are fun for the data-lovers, but there is a tendency for some SEOs to over analyze or become reactionary to that data. To keep yourself from going stats-crazy or just plain ole crazy, here are some tips to keep some semblance of discipline when reviewing your SEO performance and website analytics.

Give it Time

Looking at analytics in real time can actually make you very skittish and make you doubt your SEO decisions. Slow and steady wins the race and …

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Optimize Your SEO Campaign for Navigational Searches

April 21st, 2009 | | Basic SEO Tips, Usability

In my last post, I mentioned how title tags should include the URL and company name.  Those tactics are the fundamentals of on-page optimization.  But every SEO action item, even the fundamentals, have deeper layers of targeting and segmentation.  Today’s post will dive a little deeper into how those fundamentals can target a specific segment of users by optimizing for Navigational Searches.

What Navigational Searches Are

Navigational Searches are when a company name or URL is typed into …

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Page Title Basics for SEO Success

April 14th, 2009 | | Basic SEO Tips

The titles of pages on your website are important and, outside of the URL itself, the prime place to put your keywords. Unfortunately, this is an often neglected part of on-page SEO.

Purpose of the Title

How Google and other search engines aggregate data is always analyzed and tested to try to figure it out. Back in 96, I remember looking at Microsoft’s function in Word to make web pages and it always wanted you to use Titles and Headings …

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SEO for Dummies: What It Is and Why It Affects You

March 17th, 2009 | | Basic SEO Tips

SEO concepts shouldn’t be intimidating to understand.  Using the right analogy not only boils down unknown concepts, but it can also keep driving home the main point.  This post is aimed to unveil the shroud of SEO concepts that keep business owners and executives in the dark.

For the analogy to work, I am going to introduce concepts that you may or may not be aware of and partner them with common objects or people.  What is neat about analogies is …

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Too Much On-Site Optimization? Say Whaaat?

March 17th, 2009 | | Basic SEO Tips, Link Building

Is there such a thing as too much on-site SEO? Apparently Justin from SEO Zombie thinks so. He writes about how SEOs can spend so many hours optimizing their site with little tweaks here and there hoping to see their organic traffic and rankings increase. The truth is, you need links first, says Justin.

Develop your content, add some keywords and meta data, then stop he says. Build up your links, then when you have …

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Thinking About Using Craigslist for SEO? You Better Think Again

February 24th, 2009 | | Basic SEO Tips

You may or may not remember back in the days of pre 2006 when search results yielded results from Craigslist.org.  It was common to type in “for sale” and find list after list of Craigslist pages containing that phrase.

It was also around this time that several “companies” or “consultants” suggested to populate Craigslist with specially crafted “ads” to increase your links and potential to rank high.  A whole new wing of spamming was born.  Multi-posting scripts were written, false advertising …

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Five Free Directories that Can Provide Quality Links

February 13th, 2009 | | Basic SEO Tips, Link Building

Recently, we wrote an article on why you should submit your site to free directories. We have also written on how to find free directories as part of your ongoing link building strategy. If you’ve followed these steps, you’ve learned that there are many, many directories that accept free URL submissions. But which ones will provide quality links to your site?

If you’ve done any research, you will also find that there are numerous lists of free directories. The …

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New Research Confirms Need for SEO: 81% of Internet Users Used Search Engines in 2008

January 28th, 2009 | | Basic SEO Tips

If 2009 is the year you decided to get started with SEO, your timing couldn’t have been better. The latest research is in and it turns out, we were right all along—search engines are an online powerhouse, with internet users relying on them for more than just the occasional search.

The latest news from eMarketer confirms exactly what we’ve been telling you for months now—search engines are vital to your business because they’re an everyday part of an internet user’s …

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Have You Incorporated These 6 SEO Elements Into Your Landing Pages?

January 19th, 2009 | | Basic SEO Tips

SEO and landing pages are like chocolate pudding at the all you can eat China Buffet.  They must go hand in hand in order to receive SEO success. Once you have completed your keyword research, you will need to select 2 to 3 keywords for each landing page that best suits your landing page content and user intent.  With your targeted keywords decided upon, begin writing these keywords “strategically” into your landing pages in these various ways:

1. Unique Page Titles

a.       …

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3 Performance Metrics That Can Indicate The Quality Of Traffic to Your Site

January 16th, 2009 | | Basic SEO Tips

There is a series of performance metrics that you can utilize to determine how well your search engine optimization is going. Actually, the list of metrics that you can monitor in order to gauge your progress can go on and on. Today, I will focus on three basic stats that indicate the quality of visitors that you are driving to your site.

Average pageviews: Increasing your visits/pageviews to your site is extremely important for any SEO campaign, however you can’t sacrifice …

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