Archive for the ‘Basic SEO Tips’ Category

As search engine marketers we need to be able to access useful information quickly. For numerous reasons, SEO professionals and web developers use Firefox for their internet browsing. The Firefox browser alone is great, but they really seal deal with me because of all the useful tools you can utilize to gain more insight into your SEO initiatives.

There are many SEO plugin tools …

Recently, I performed an SEO audit for a potential client. I took a couple of days and scanned through their website, meta data, back end code, etc. to find any improvements he could make to increase rankings and traffic. After coming up with a rather large list I had a call with the client to discuss all of his options.

During the call I presented numerous recommendations for our SEO campaign but the problem I ran into was that the client …

Last week I discussed deceptive SEO tactics. These are ways to optimize your website with the purpose of tricking the search engines for higher rankings. We determined that honesty is the policy in everyday life and your SEO plan.  Today, I will focus on the other side of the negative SEO coin: tactics that are not outright deceptive, they’re just neglectful. These neglectful website design elements may not get your site banned from the search engines like …

Honesty is the best policy. I thought I would start this article off with an unshakable truth that is also a tried-and-true cliche. When optimizing your website for higher rankings and visibility in the search engines, you should adhere to this golden rule. Why? Using deceptive SEO tactics may seem like a good way to game the system but cheaters never win.

These “edgy” …

In order to move forward, you need to know where you’ve been in the past and where you are in the present. Google commands helps you learn how your website is currently indexed, who is linking to your pages, which pages you are linking to and much, much more.

In this post, I’ll tell you the most popular and most useful Google search commands that will help you determine where you are in terms of your SEO efforts, then you …

Whether you are just now building your website or you’re thinking about a re-design, it’s critical to build your site with SEO in mind. This is something many graphic designers don’t think about during the design process. Most marketing people are focused on look and usability, which are important, but if you’re not generating enough traffic to your site via organic, then the design and usability isn’t going to matter much.

1.  Think Keywords: Remember, search engines crawl your site looking …

Search Engine Optimization can be compared easily to a religion. There are rules, there are expectations, there are practices and there are teachings. Like a new convert there are myths that should be dispelled about your new found faith that you thought was truth, but in fact are just not true. Now SEO is a funny practice, in general, because it is through testing and observing that we can draw conclusions of how the Great Algorithm behaves.

There are a few …