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Archive for the ‘Basic SEO Tips’ Category

Google Pushing PPC onto a poor SEO boy

September 15th, 2009 | | Basic SEO Tips

Maybe some of you all have gotten these envelopes before, I haven’t. But it threw me a curve.
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For years, Google has been the ever-growing no-evil company that was a dream company to be an employee. I never really followed Google as a company in the past. I was just more focused on the search engine and side projects. Years ago, I was introduced to various stories of their huge complex. …

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SEO Rip-offs: Being Billed for Outdated SEO Techniques

September 8th, 2009 | | Basic SEO Tips

Professional SEO is a tough thing to find. It really is. Though pros go to the main conferences, write the best blogs and keep the closest eye on the latest trends, there’s something that is overlooked:  Everyone else trying to find good SEO practitioners, but don’t know where to start.

If you type in SEO services or any other inquiry about wanting someone to do SEO for your website, you’ll find a slew of companies out there wanting to provide you with guarantees, …

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Top 5 Low-Hanging Fruits for Your SEO Campaign

August 20th, 2009 | | Basic SEO Tips

Picture this… you’re pulling 12-hour workdays doing anything and everything to drive sales and marketing initiatives for a small business. As you reach your breaking point, your boss asks: “Have you heard about this thing called SEO? Well, it sounds like something we should do. Please add that to your plan… and get it started ASAP.” Can you relate? Don’t panic! Thankfully, there are some fundamental SEO practices that can make a big difference with a relatively small effort. Just …

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What SEO Tactics Are Most Important to the Search Engines

August 10th, 2009 | | Basic SEO Tips

SEO White Hats has a great post on 2009 search engine ranking factors that mean the most to the search engines. They got their information from the recent 2009 Advanced SEO conference in Seattle from, who else, Rand Fishkin from SEOmoz.  Below I have noted the main points on the SEO White Hats blog but also put my 2 cents in.

1. H1 title tags are far less important than what we all think. So maybe for SEO having your …

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Using Average Time on Site to Focus Your Content

August 4th, 2009 | | Basic SEO Tips

Web Analytics are essential for your online direction. Going through different reports on your data can determine the direction of your site, your content and maybe even your business.

The number of unique visits your site gets and how those visitors found you are all very important.  The keywords they used to find you is also essential.  The bounce rate, of course, tells a lot about how people react to your site and its usability.  I’d like to bend the spotlight …

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Top 10 Questions You Should Ask Your Potential New SEO Firm

August 3rd, 2009 | | Basic SEO Tips

Last week I wrote a post over at our brother site www.ppchero.com on this very topic, questions to ask a potential new PPC firm. The post received a good response and seemed to be helpful to our readers. Therefore, I’d like to do the same thing here at SEOBoy but only for a potential new SEO firm.

It’s really the same scenario as PPC, you may be trying to run your own SEO account but you’re not seeing great …

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What the Heck Is A BoonDoggle Anyway??

July 27th, 2009 | | Basic SEO Tips

Okay, so I had to write about this as soon as I read Jill Wahlen’s post on Search Engine Land on July 16. (So, I’m a little behind).

I don’t know too much about Jill Whalen but her profile says she’s been doing SEO since 1995.  But her post on ‘Is Most of SEO Just a Boondoogle’ sounds to me like she’s really focusing on little things and not looking at the bigger picture when it comes to achieving …

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How Balanced Are Your Targeted SEO Keywords?

July 22nd, 2009 | | Basic SEO Tips, SEO Keyword Research

We have posted previously on how to build your initial keyword list for your SEO campaign. In contrast to paid search where you cast as wide a net as possible, with your SEO keyword list, you need to be more selective and target the most important terms. You need to strip it down your keyword list to the essential terms that achieve a balance between search volume, relevance, and competition.

Your target keyword list should be comprised of terms that …

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WordPress Plug-ins to Help You Optimize Your Blog for SEO Success

July 20th, 2009 | | Basic SEO Tips

Managing your SEO on a blog can be very time consuming. With all of the posts, pages, categories, etc, it’s difficult to keep track of everything.  Below are four very cool SEO plug-ins for WordPress we use at SEOBoy frequently.  Of course there are many more SEO plug-ins for WordPress, but these are the four must-haves.

1. All in One SEO

The All in One SEO pack is a great way to start optimizing your blogs. If you’re running short on …

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Tactics to Avoid Bad Design and Increase Conversions with Professional Website Tips

July 15th, 2009 | | Basic SEO Tips

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As part 3 in our five day series on increasing conversions with credibility and trust, today I’ll be talking about how to accomplish that with professional website design do’s and don’ts.

Let’s start off with a scenario; say you’re in the market for a new flat screen HDTV. You’re driving down the road and you notice two stores right next to each other that sells TVs. However, one …

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