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Archive for the ‘Basic SEO Tips’ Category

Real World SEO: When competition is light

November 10th, 2009 | | Basic SEO Tips, Local SEO

Most companies think they can’t afford an SEO campaign.  The truth is you can not NOT afford an SEO campaign.  Despite the right number of double negatives, the better truth is that your SEO campaign probably won’t need to be “huge” based on your existing competition.

Remember, you aren’t competing against everybody, just anyone who would either be a match for your keywords or keywords plus location. Are your sales dropping because your online presence isn’t present on the first page …

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A Guide to SEO Ettiquite and Professionalism

October 27th, 2009 | | Basic SEO Tips

I was meeting with a media company last Thursday for some traditional media possibilities (tv, radio, jingles … yes, jingles) and as I was telling him about the Internet presence of our companies, he stopped me.

“I saw that you were all over, how did you do that?”

I stared at him blankly because of what he meant by “all-over.” Even though he wanted business from me, he also could be a potential customer, so his perception of “all over” was important …

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Real World SEO: Standing up to 3rd Party Listing Companies

October 20th, 2009 | | Basic SEO Tips

SEO is important to come up 1st or at least on the first page of search results, but is that all your SEO efforts do for you? Well, achieving first page ranking actually has some powerful ramifications.  As stated by one of my clients “we want to own the Internet.” In other words, “be everywhere!”  That’s a lofty goal, but that is EXACTLY what your goal should be for your business.

Own the entire Internet?

Well, no. If you run a garden …

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The Basics of On-Page Keyword Optimization

October 12th, 2009 | | Basic SEO Tips, Nuts & Bolts of Optimization

If you are new to SEO, on-page keyword optimization can be intimidating. From keyword selection to meta data to content optimization, there are a lot of elements involved in optimizing the pages for keywords on your website. Starting from keyword selection, use this as a step-by-step guide to integrating keywords onto your webpage.

Step 1: Keyword Selection

Assuming you have completed keyword research and selected terms to target on your site, the first step to on-page optimization is keyword selection.

Each web …

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How A Static Homepage Can Seriously Hurt Your SEO

October 12th, 2009 | | Basic SEO Tips

Throughout the years of doing SEO for clients, the main thing I hear time and time again is in order to grow your SEO traffic and rankings you must provide users with new content and generate quality links to you site. While I agree and understand the value of generating quality links to my sites, I rarely see a noticeable difference in my SEO traffic from these links.

Just last month, my Yahoo inbound links increased 30 – 50% …

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SEO Isn’t Just About Clicks: How to Reap 3 Side Benefits of SEO

October 6th, 2009 | | Basic SEO Tips

The benefits of Search Engine Optimization are greater sales leads and recognition. The main focus of any SEO campaign is bringing the website to as many eyes as possible to generate leads. The main focus of any SEO company is to convert as many of those leads as possible through easy communication and usability.

However, it is very easy – insanely easy – to neglect a few extra activities in your campaign that will greatly enhance your marketing and the customer experience …

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Top 10 MUST DO SEO Checklist

October 5th, 2009 | | Basic SEO Tips

For each new SEO client we get, there is a list of items that we go through that are essentially the ‘basics’ of SEO. These items will help get you started off on the right foot in your SEO endeavor.

  • Get started immediately on SEO keyword research. It’s the foundation of the home, the engine of the car, the cheese to your macaroni. You won’t get far without the right keywords, so get working on keyword research first.
  • Set up a …
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    SEO Misinformation: Bad Advice Breeds Bad Results

    September 30th, 2009 | | Basic SEO Tips

    Hanapin Marketing is hiring three search engine marketing (SEO + PPC) specialists! We’re the publishers of PPC Hero and SEO Boy and are an award-winning and fast-growing search engine marketing company located in Bloomington, Indiana. You’ll work with clients on both search engine optimization and pay per click advertising, helping drive strategy and day-to-day management. We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it’s …

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    How To Distribute PageRank Using Anchor Text & Internal Linking

    September 28th, 2009 | | Basic SEO Tips, Internal Linking

    Hanapin Marketing is hiring three search engine marketing (SEO + PPC) specialists! We’re the publishers of PPC Hero and SEO Boy and are an award-winning and fast-growing search engine marketing company located in Bloomington, Indiana. You’ll work with clients on both search engine optimization and pay per click advertising, helping drive strategy and day-to-day management. We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it’s …

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    50 Search Engine Optimization Definitions Every Advertiser Should Know: A SEO Terminology Glossary

    September 17th, 2009 | | Basic SEO Tips

    Let’s face it, when it comes to SEO there are many terms that sound like they come from a foreign world. Whether you are new to search engine optimization (SEO) or looking to hire an agency, it is important to understand the industry lingo. SEO-speak can get pretty technical, I often get lost myself! But learning these 50 core SEO terms will get you a long way to understanding how the process works.

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