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Archive for the ‘Basic SEO Tips’ Category

Yellowpages and the SEO advantage

January 28th, 2010 | | Basic SEO Tips

I think I almost may a yellow page sales rep cry today.

After several reschedulings and delays, I met with our yellowbook rep armed with a budget that wasn’t allowed to increase, yet had to increase our investment in the working parts of the product. The outcome I’ll describe in a bit. People ask me “Which yellow page books should I advertise in?” and the answer is not easy. Well, I can tell you, but you have to consider several factors. …

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SEO Keywords Need Background Checks

January 25th, 2010 | | Basic SEO Tips, SEO Keyword Research

When starting a search engine optimization (SEO) project, or a pay-per-click (PPC) project, keyword lists are often exchanged from agency to client, as well as from client to agency. In some cases, the agency and client both treat keyword lists with more credit than they are due. Understanding the origin of the document can help in understanding both the validity and value of the information contained within, as well as how it should be used. The simple answer is …

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Real World SEO: The Battle of Clicks

January 19th, 2010 | | Basic SEO Tips

If you’ve been reading up to this point, you’ve seen my ongoing bartering with Yellow Page Reps thus far. One can debate the merits of yellow pages in the year 2010 as a quick measure of a solid business except that Local Business Centers take pains to authorize physical businesses. One of their products is the online version of their book which is suppose to be an online authority in finding what you want.

Wait one moment.

Lets be real for a …

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SEO Expectations in 2010

January 5th, 2010 | | Basic SEO Tips, Local SEO, Social Media & SEO

2010 Could shape up as a year to send SEO workers back to school. With terms such as Google Caffeine, Place Pages and the ever increasing influence of social media, SEO still remains a fluid discipline. There is no hard cover textbook, there is no sure-fire method to optimize – it’s based on several factors that change and evolve over a period of time and your success is based relative to your competition’s weakness.  Let’s take a look at how …

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SEO Show and Tell: How to stand up to the yellow pages

December 22nd, 2009 | | Basic SEO Tips

I did it. I was waiting for this day, I just thought I’d read about it first rather than be the one doing it. I told a yellow page rep that we didn’t want to be in the print edition of their book. How did they respond? Well, let’s first talk about why I decided to say what I did.

In pondering the yellow page industry, I came across a few notions. If I reverse-engineer their old jingle, I notice something …

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Basic SEO Elements and Web Design Best Practices: One and the Same

December 21st, 2009 | | Basic SEO Tips, Site Review & Analysis

If you are a specialist in your field, it usually surprises you when you come across antiquated technology or equipment. My mind immediately goes to the dollars and cents; what is the financial impact of the decision to upgrade or not? When it comes to having a website that follows web design best practices, upgrading your site can have more than one positive impact. Not only will your site look more organized and behave more normal for users, you will …

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Useful Web Analytics: Proving that SEO Works (Part 2)

December 14th, 2009 | | Analytics, Basic SEO Tips

In these tough economic times, management are often concerned with performance, more so than in past years. If you’re new to running a search engine optimization (SEO) campaign, you may find yourself being asked questions that you don’t really know how to answer. Last week, I began writing of some aspects and data from SEO campaigns that might help you prove to management that your SEO campaign is working. If you haven’t yet read that post, please do …

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Useful Web Analytics: Proving that SEO Works (Part 1)

December 7th, 2009 | | Analytics, Basic SEO Tips

Search engine optimization has been a hot topic among CMOs and other marketers. SEO is something that every small, medium, and large company is trying to get into, become more advanced in, or feel like a master. A common wall that most companies will hit eventually is a demand from the top of the chain to see proof that SEO is working. If you are the sole marketer working on the SEO project or are new to the …

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Real World SEO: Seasonal SEO

December 1st, 2009 | | Basic SEO Tips

If you’ve been to your local supermarket you probably have noticed holiday-themed items for sale. In fact, you’ve probably seen them for several weeks now. It is a source of mild irritation for many when the day after Halloween, the rubber skulls are switched out with plastic Santa mugs. If you’re lucky, you’ll see some Thanksgiving items, but woa nelly! There’s bigger profits for the wider range of Christmas products.

So what about your site?

If your business is affected by seasons, …

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Real world SEO: A different reason why you need to optimize for more than Google

November 17th, 2009 | | Basic SEO Tips

Optimization for anything else than Google?

With Google stomping the search market like a giant colossus with perky little upstart with the equally perk name “Bing!,” is there a reason to consider any algorithm to optimize for other than Google?

Yes and No.

If that was too vague, I’ll tell you two tales of user based experiences. Last Friday I get a call “why are we number 23 on the Internet?” Puzzled, I asked him what he was looking at. “I don’t know, …

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