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Archive for the ‘Basic SEO Tips’ Category

Promotional Calendars, Cute Babies, and SEO

May 17th, 2010 | | Basic SEO Tips, Blogging for SEO

Search Engines like when you update the content on your site, right? And your customers like when you run sales and promotions, yes? Combine the two and you have a nice little recipe for SEO success.

I have an e-commerce client that I do this for and so far it’s worked great. Just about every month of the year we run a sale or promotion that we then advertise with a banner on the homepage of the site. We try and …

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It Is All In Your Hat: A Beginner’s Guide To Not Being Banned From Google.

May 13th, 2010 | | Basic SEO Tips

Sometimes you think of a brilliant idea for a website and it actually turns out being a flop. Though you might be the most innocent of white hats, Google has branded you a black hat and now you’re no longer showing up in a search. I suppose it’s possible to accidentally be a black hat, though few are so innocent. If you’re in this category, try avoiding the following SEO strategies and you should be just fine. Remember content is …

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Babysteps for using images for SEO

April 26th, 2010 | | Basic SEO Tips

Ah! The brother of written text. Images! A website can be only text, but it’s the images that really spices up a site. From color to relevant pictures that tie into your site’s purpose, images aren’t a space waster. Since content is king, your sites images don’t have to be sitting on the sidelines of SEO purposes.

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SEO Isn’t All About Traffic and Rankings, It’s About Your Bottom Line

March 29th, 2010 | | Basic SEO Tips

Some SEO clients we may get come to us with one goal in mind, they need to increase their organic website rankings. These people understand the basics of SEO understand that making changes to your website, both on the back-end and front-end will help increase your Google rankings. These are the same people who look at SEO traffic and rankings …

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Avoiding Business Listing Fraud

March 16th, 2010 | | Basic SEO Tips, Search Behavior

I have written before about 3rd Party Business Listings, specifically in trade journals. But there are all-purpose business listings that basically re-sell information in hopes to create a size-able traffic area in which to sell premium placement for a fee. Search Engine Optimization, if implemented properly, will get you all the traffic
you’ll need.

Two days ago, a client of mine got an email from by one of these companies. He forwarded it to me asking if this was something we needed to do. …

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How Often Should You Update Your XML Sitemap?

March 15th, 2010 | | Basic SEO Tips

An XML sitemap is a document you can submit to the search engines that help guide them in determining which pages they should crawl and index on your website. Sitemaps contain a listing of all the pages on your site. And within the document you can remove certain pages you wish the search engine crawlers to ignore if they can, and which they should pay attention to …

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Using Google Alerts to Track Branding Problems

February 16th, 2010 | | Basic SEO Tips

Google Alerts are great things. They are also annoying things. Granted, I bring trouble on myself by setting copious amounts of Google alerts to track things that maybe some people don’t track. As you know, Google Alerts
were created as a way for new information to come to you, rather than you going to go find it. When Google indexes something and notices a change that centers around the keywords you select, you’ll get an email notification.

You …

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4 things Google’s Commercial Shows Us about the Importance of SEO

February 10th, 2010 | | Basic SEO Tips

The superbow.. oh wait. No. Due to copyright issues and trademarks, I’ll refer to the Big Game either as “The Big Game” or as the “Superb Owl.” The commercials during the Big Game are watched by a lot of people. Even people who hate football, hang around to see what the commercials are OR they wait until they are on YouTube.

Google showed us all a commercial to highlight the way to use Google in a really fast and …

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Google’s Super Bowl Ad Vs. Real Search Behavior

February 8th, 2010 | | Basic SEO Tips, Search Behavior

The Google Super Bowl ad yesterday during the third quarter was interesting and pleasant. It was a good example of how Google could answer all of your questions. The reality of Google’s Super Bowl ad is that it makes searching look far too easy to the normal user. Those of us in the search engine optimization (SEO) and Pay Per Click (PPC) industry have an advanced knowledge of how the search engines work. I can’t tell you how many times …

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The Decline of Flash? Could Apple’s iPad shape website design?

February 2nd, 2010 | | Basic SEO Tips

The Internet is increasingly becoming more mobile. The production, distribution and consumption of information is allowing mobile devices to take part. This isn’t terribly new. Companies have been offering mobile versions of websites for the last few years. However, one thing about mobile
devices, at least the famous iPhone, is the lack of flash support.

Is this a problem?

Well, it depends. The reason Apple doesn’t allow flash is so they have total control of development. A policy they’ve had forever. The dearth …

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