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Archive for the ‘Basic SEO Tips’ Category

Stay in Google’s Good Graces: SEO Dos and Don’ts

September 30th, 2010 | | Basic SEO Tips

SEO Boy is a blog dedicated to helping webmasters optimize their content in order to achieve higher organic search ranking. Generally we write posts full of tips and suggestions but I thought today might be a good day to talk about what NOT to do. If you noticed your page is losing traffic and is no longer showing up in the position it was previously in, you may wonder if you got banned. It’s fairly unlikely that …

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Want to Learn How to Start a Career in SEO? Cut Your Teeth on Affiliate Marketing

September 24th, 2010 | | Basic SEO Tips

Attend enough events and after-parties and eventually you becomes assimilated within the culture. You meet the people, become familiar with the cliques and discover that no matter your walks of life, y’all are in the same place.

By far, the #1 question I get asked at events never changes:
“How did you learn about SEO?”
Especially from students. Those who are getting degrees to become jacks of all trades and masters of none.

And as I’ve said before, I’ve gotten lucky. I had an …

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SEO War Room

August 24th, 2010 | | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability

The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.

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Any Excuse To Do Competitive Research

August 23rd, 2010 | | Basic SEO Tips, Nuts & Bolts of Optimization

We all understand that SEO isn’t performed in a vacuum.  In addition to the on-site optimizations you must continue refining and expanding throughout the life of a website, there are external linking opportunities, linkbait campaigns, social media integration, and all of the other relationship-building activities that help your site gain respect and popularity. You have to interact with other people and understand what they need from you in order to …

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Meet My Old Friend, Bounce Rate

August 19th, 2010 | | Basic SEO Tips, Search Behavior, Usability

In an SEO agency, one of the most difficult challenges is relaying SEO actions and improvements back to client contacts and their teams. Whether it is a lack of SEO understanding or just the overwhelming excitement over the possibility of an increase in search conversions, clients inevitably (and quite understandably) want to see SEO results immediately. However, the SEO process is a long distance run when compared to its short distance PPC companion.

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How to create a site that searchbots and searchers like

July 20th, 2010 | | Basic SEO Tips, Usability

You don’t necessarily remember how you use stairs. You just do. If there’s stairs, you know how to go up them. You don’t think about the height of the step, which leg to lead with and what momentum you use to thrust yourself against gravity while heading forward to continue up the stairs. A website should aim to have that type of intuitive nature in usability.

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Use Your SEO Resources!

July 8th, 2010 | | Basic SEO Tips, Link Building, SEO Keyword Research

SEO is no different than any other project. Before you make proposals to your client, be sure you’ve done your research. No one wants to look silly in front of a client, any more than they did a class full of peers.

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A Short But Sweet Guide to Google Webmaster Tools

June 28th, 2010 | | Basic SEO Tips, Nuts & Bolts of Optimization

There are certainly a lot of tools available on the web that can help you trouble shoot your SEO ranking issues. Google Webmaster Tools is one of the first places to start as the online interface provides detailed reports about your site’s visibility on search. For those who may be new to SEO, this guide to Webmaster Tools will point you in the right direction to make your site more search friendly and in turn boosting your rankings. …

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All done with SEO? Nope, not ever.

June 7th, 2010 | | Basic SEO Tips, SEO Management

Good SEO is about a lot of things- you should make sure your website is well-designed to be easy to navigate (for humans and search engines), eliminate duplicate content, intelligently internally link, convince nice people to link to you, do smart keyword research, and make sure to actually use those keywords in your meta data, page titles, and URLs. But that’s all so…easy. Tasks like these might make up the definition of search engine optimization, but SEOs who are dedicated …

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Real World SEO: Acting on Tangible Results

June 1st, 2010 | | Basic SEO Tips, Conversion Optimization, Usability

There was once a nice little website of a local contractor that touted the wares of its vendors. Shiny images of machinery filled the gallery with text of the company’s history. The average email contact was
about 1 a week on various types of clients’s needs. The business relied heavily on mail drops, radio and outbound calling. Success was moderate, but there was a slight downward trend. So they turned more energy to the website – uncharacteristic for their …

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