Search engine optimization can be an overwhelming subject because of the many variables that factor into each SERP’s ranking algorithyms. Understandably, it can make a beginner’s head spin just to try to decide where to start. This blog suffices to lay out common SEO processes, their importance, and the order that they should be completed in.
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Archive for the ‘Basic SEO Tips’ Category
Web Copy Best Practices: Writing for Searchers and Crawlers
This post demonstrates how and when to balance creative, persuasive copywriting with SEO best practices. While we use the example of two competing team members (an SEO Specialist and a Copywriter), this guide gives general advice on how to maintain creativity when also focusing on page rank.
Google Hotpot and SEO Implications
November 24th, 2010 | Bryan Watson | Advanced SEO Tips, Basic SEO Tips, Local SEO, Social Media & SEO
For those of you that don’t know, Hotpot is Google’s new improvement to it’s existing Places feature. And the implications in the world of SEO are huge. To start, there will be a brief summation of the key features of Google Places and the new addition of Hotpot. This will then be followed by some best-practices in order to properly utilize these programs for your SEO advantage. And finally, there will be some suggestions as to how to properly optimize …
Optimizing URLs for Search Engines
November 15th, 2010 | AmyHoffman | Advanced SEO Tips, Basic SEO Tips, Link Building, Optimizing URLs
Search engine optimization should begin the day you are thinking about creating a web site. The structure of your web site should cater to your users and the search engines. That being said, URLs are the most fundamental part of your site.
The SEO Impact Of Google Instant Previews
November 10th, 2010 | Bethany Bey | Basic SEO Tips
Remember when Google shook up the SEO community with the launch of Google Instant, pitting blogger against blogger in the debate over whether SEO would be dead or dead-on? Well two months later Google has taken yet another step on its never-ending quest toward making search faster.
Yesterday, Google began the rollout of Google Instant Previews with the purpose of making it easier for people to find what they are searching for. Distinguished Engineer Ben Gomes describes Instant Preview …
Is black hat SEO still around?
November 9th, 2010 | Eric | Basic SEO Tips
With Google’s ever-increasing adjusting of algorithms and shutting down these guys, I wondered – what are they up to? Did they find the light? Did they pack it in and realized gaming search engines for affliate marketing was a dying trick? So I clicked on one of their links from my junk mail. Just like reluctantly knocking on the door of an old aquaintance you didn’t like, I immediatley regretted the opening of the door.
Almost 200 SEO Ranking Factors
October 26th, 2010 | Eric | Basic SEO Tips
This is neither a definitive list or an accurate list. As you can see there were some duplicates and not every factor is equal to the other. This is a list of SEO specialists duking it out. The remnants on the battlefield are listed below.
Getting Started With Google Analytics
When taking on an SEO client, or PPC for that matter, Analytics is a useful tool to determine how well each strategy is working. Through Analytics, you can see your bounce rate, time on site, entrance sources, top landing content, and more. You can see where your traffic is coming from and segment your audience in several ways, such as: language, region, and dayparting.
Get Noticed-Optimize Your Press Releases
October 18th, 2010 | Bryan Watson | Basic SEO Tips, Blogging for SEO, Crawlability, Link Building, SEO Boy
This is the theme of basically all SEO strategies, and I realize how frustratingly generic this title may sound. But, this blog has to do with good strategies and tools to properly optimize your press releases and news updates so that you can get noticed. Also, it will help you to avoid wasting your time, and probably up your exposure and ranking on SERPs.
SEO Enhancement: Techniques for Link Building
This month, SEO Boy has featured a series on SEO Enhancement. Bethany started October with her post on how to improve your keyword research. Rob then wrote a post on tips to improve SEO copywriting, and today, I am going to tackle link building.
There is a lot of information out there on link building and one of the more common ways to build links is to simply ask for them. This is basically like cold calling someone, …
