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Archive for the ‘Basic SEO Tips’ Category

5 SEO New Year Resolutions You Should Make For Your Website

December 30th, 2008 | | Basic SEO Tips

With the close of another year, TVs are crammed with Ab Flexing commercials in order to remind us that we should really try to lose weight or more importantly, just buy the silly machine and store it in your garage.

They don’t care either way.

It’s tempting because a whole new year circles around, we think we have plenty of time to dedicate to work on our flab.  But we don’t.

Realistic weight loss is a series of changing small habits, like cutting …

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An SEO Grab Bag: Tips & Tricks to Coming Out on Top

December 24th, 2008 | | Basic SEO Tips

This year I participated in my very first holiday grab bag. I have somehow managed to survive into adulthood having never taken part in an authentic, organized gift grab bag with rules and everything—and I think I’m hooked. Now, the rules I am still a little hazy on but that’s okay. There are always others present (no pun intended, well, maybe a little) who know the rules well, and play to win. I just follow their lead. I’ve emerged from …

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Take Control of Your SEO Destiny with a Robots.txt File

November 20th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

One of the worst things a self-respecting SEO can do is feel out of control. “It doesn’t matter what I do, Google will decide how my site ranks in the end.” That’s dangerous talk, for sure. There are plenty of straight-forward tasks that every site owner can perform to take control of their SEO destiny (or rankings if you prefer). Of those tasks, the creation and correct implementation of a robots.txt file is of extreme importance.

What …

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SEO Myth: You Have To Sell Online to Market Online

November 19th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization, SEO Management

Even when colleagues and competitors are taking advantage of the benefits of SEO, some companies still haven’t even considered making room in the budget. But why? Well, many businesses are discouraged by the common misconception that if you don’t sell online, you won’t see a benefit from building your presence and visibility online. The reason for this myth is a basic misunderstanding of online shopping—searchers are not all focused on the transaction!

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The Benefits to Article Marketing

November 17th, 2008 | | Basic SEO Tips, Link Building, Reputation Management

If you’re like me, addicted to internet marketing, I find I can never get enough information.  I’m always looking for the next cool trick, something someone else did that worked that I might be able to try too or just a juicy tidbit of info about a new start-up in the industry.  I’m always on the hunt!

Despite the topic I’m searching for, ultimately I’m searching for great content.  Sure I use Google Reader to organize the blogs and websites I …

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Happy eCommerce Holidays: Customer Reviews, Blogs and Original Content Create Snowballing Sales and SEO Success

November 12th, 2008 | | Basic SEO Tips, Social Media & SEO

‘Tis the season to go shopping online! By mid-November, many ecommerce marketers are looking at the downhill ride of the year—and no, I promise I don’t mean sales declines. You’ve prepped, planned and plotted all year for this. All your planning is about to be put into action and now is the time that many ecommerce marketers sit back and watch what happens. Certainly nothing is dismissed or ignored, but you’ve done most everything that can be done and now …

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Keyword Research – The First Step to SEO Success

November 10th, 2008 | | Basic SEO Tips, SEO Keyword Research

It’s time to get ranked for the keywords that are relevant to your business.  While this can seem like a daunting task, it doesn’t have to be when you follow these simple steps!

Making a list of the keywords you should rank for is the first step.  Take the “work” out of  it by just sitting down and brainstorming with your team.  If you have a sales team, bring them in on the action too.  Find out …

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My Favorite SEO Argument: Sitemap vs. No Sitemap?

November 6th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

When I first started managing SEO campaigns for clients, the XML Sitemap was a primary directive – no ifs, ands or buts. In my naivety, I couldn’t fathom why anyone would argue against creating a Sitemap and essentially pointing the search engines to my perfectly optimized content! Since then, I’ve had my eyes, and mind, opened to new ideas and viewpoints that have challenged my construct on a Sitemap’s necessity. Today, I’d like to quickly cover what …

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Local Search: Snagging The New Top Search Positions

October 29th, 2008 | | Basic SEO Tips

SEO is all about getting top positions in search results to make your website more visible to searchers and potential customers. But, the top results don’t look like they used to anymore—paid search results right up top, immediately followed by a list of natural search results.

Now we’re seeing local search results front-and-center, right below the paid search listings where the natural search results used to show top positions. We’ve all seen them and it’s hard to remember when they started …

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How to Use Keywords Effectively For Your SEO Strategy

October 23rd, 2008 | | Basic SEO Tips, SEO Keyword Research

Keywords.  That is, “words that are key”  are the backbone of good SEO and Internet Marketing in general.  Keywords are bid on for paid searches and they are used to index organic search.  In short, they are used to define what a website is about.

Search Alogrithms have changed on how to use keywords effectively.  For instance, back in the late 90s, the robot crawlers would look at how often a word was used on a page and also how many …

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