The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.
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Archive for the ‘Basic SEO Tips’ Category
SEO War Room
August 24th, 2010 | Eric | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability
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Any Excuse To Do Competitive Research
We all understand that SEO isn’t performed in a vacuum. In addition to the on-site optimizations you must continue refining and expanding throughout the life of a website, there are external linking opportunities, linkbait campaigns, social media integration, and all of the other relationship-building activities that help your site gain respect and popularity. You have to interact with other people and understand what they need from you in order to …
Meet My Old Friend, Bounce Rate
In an SEO agency, one of the most difficult challenges is relaying SEO actions and improvements back to client contacts and their teams. Whether it is a lack of SEO understanding or just the overwhelming excitement over the possibility of an increase in search conversions, clients inevitably (and quite understandably) want to see SEO results immediately. However, the SEO process is a long distance run when compared to its short distance PPC companion.
How to create a site that searchbots and searchers like
You don’t necessarily remember how you use stairs. You just do. If there’s stairs, you know how to go up them. You don’t think about the height of the step, which leg to lead with and what momentum you use to thrust yourself against gravity while heading forward to continue up the stairs. A website should aim to have that type of intuitive nature in usability.
Use Your SEO Resources!
SEO is no different than any other project. Before you make proposals to your client, be sure you’ve done your research. No one wants to look silly in front of a client, any more than they did a class full of peers.
A Short But Sweet Guide to Google Webmaster Tools
There are certainly a lot of tools available on the web that can help you trouble shoot your SEO ranking issues. Google Webmaster Tools is one of the first places to start as the online interface provides detailed reports about your site’s visibility on search. For those who may be new to SEO, this guide to Webmaster Tools will point you in the right direction to make your site more search friendly and in turn boosting your rankings. …
All done with SEO? Nope, not ever.
Good SEO is about a lot of things- you should make sure your website is well-designed to be easy to navigate (for humans and search engines), eliminate duplicate content, intelligently internally link, convince nice people to link to you, do smart keyword research, and make sure to actually use those keywords in your meta data, page titles, and URLs. But that’s all so…easy. Tasks like these might make up the definition of search engine optimization, but SEOs who are dedicated …
Real World SEO: Acting on Tangible Results
There was once a nice little website of a local contractor that touted the wares of its vendors. Shiny images of machinery filled the gallery with text of the company’s history. The average email contact was
about 1 a week on various types of clients’s needs. The business relied heavily on mail drops, radio and outbound calling. Success was moderate, but there was a slight downward trend. So they turned more energy to the website – uncharacteristic for their …
Promotional Calendars, Cute Babies, and SEO
Search Engines like when you update the content on your site, right? And your customers like when you run sales and promotions, yes? Combine the two and you have a nice little recipe for SEO success.
I have an e-commerce client that I do this for and so far it’s worked great. Just about every month of the year we run a sale or promotion that we then advertise with a banner on the homepage of the site. We try and …
It Is All In Your Hat: A Beginner’s Guide To Not Being Banned From Google.
May 13th, 2010 | Dan | Basic SEO Tips
Sometimes you think of a brilliant idea for a website and it actually turns out being a flop. Though you might be the most innocent of white hats, Google has branded you a black hat and now you’re no longer showing up in a search. I suppose it’s possible to accidentally be a black hat, though few are so innocent. If you’re in this category, try avoiding the following SEO strategies and you should be just fine. Remember content is …
