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Archive for the ‘Basic SEO Tips’ Category

Google +1: An Overview

June 17th, 2011 | | Basic SEO Tips

Earlier this month, Google built upon its introduction of the +1 button for SERPs (and PPC ads) with their announcement that webmasters may  add +1 buttons to their pages. So now, next to your Facebook likes and tweet counts, you can proudly display your Google +1s and request them on any of your site pages. Check out a quick PDF overview of how +1 works for organic search results, on webpages, and in PPC advertising, as well as general reception …

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If You Tweet and Nobody is There to Hear It, Does it Make a Sound?

May 11th, 2011 | | Basic SEO Tips, Social Media & SEO

This post is specifically about how to start a Twitter account, and gain followers, as opposed to managing an account. These are two different things entirely, and require different strategies, otherwise you may find yourself Tweeting to a handful of followers as opposed to a legion (i.e. Charlie Sheen). So, to start, there will be a brief introduction of a few good strategies to employ when looking to get followers, followed by more down-the-road type strategies to continue your …

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SEO 101: Getting Started

April 21st, 2011 | | Basic SEO Tips

You have a product, company or service and you have a website. Maybe your site has been out there for years or maybe you just launched it. You tell your friends about your site, and then you get the response “um, I googled it, but couldn’t find your site…” Ouch. If your friends can’t find you and they are actively looking, you can be sure that potential clients, customers or other users have no way of locating your site. So …

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‘Ewe’tilizing Silos: Help Your Pages Rank Higher

April 12th, 2011 | | Basic SEO Tips, Information Architecture, Nuts & Bolts of Optimization

Sticking with the farming theme from my last post, today I’d like to cover using silos in your SEO strategy. I think it’s been too long since anyone’s talked about silos, and I find it to be a crucial SEO best practice. Silos refer to the way in which you organize and group your site content. In other words, you want each page of your site to have ‘themed,’ keyword-relevant content. If you haven’t been using silos to …

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Blog Optimization Tips for WordPress

February 9th, 2011 | | Basic SEO Tips, Blogging for SEO

You probably know that having a blog on your website is a great way to increase your rank. Blogs make sure your content is updated regularly and can generate a lot of links back to your site, but is your blog itself optimized for search engines? This post will go through some of the basic blog optimization tips for WordPress that everyone should be doing.

Before I get into the different ways to optimize your blog, I first want to suggest …

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The SEO Honeymoon: Keep the Flame Alive

February 8th, 2011 | | Basic SEO Tips

We’ve all heard of the classic newlywed syndrome: the Honeymoon Period.  Essentially, everything is perfect and running smooth, but six months later, it’s usually not the case and those newlyweds are experiencing what we like to call marriage.  Your SEO is susceptible to this honeymoon experience as well.  If you take some calculated moves to avoid it, your SEO can make it through.  Today, I want to talk a bit about what causes the SEO honeymoon and expand on some …

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If You Like It, They Will Come: Rethinking Your Internet Business Model

February 2nd, 2011 | | Basic SEO Tips

Say you’re in a relationship. How many hours a week do you spend with your Significant Other?

Now consider your business. How many hours a week do you spend with it?

Unless you have an amazing secret worked out where you’re spending 80 hours a week with your family and 10 with your business (email me!) I’d bet the numbers are either pretty even or weighted in favor of your business. It takes a lot of effort to make most businesses …

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Social SEO: Facebook Internal Search & Fan Page Optimization

January 31st, 2011 | | Basic SEO Tips, Search Behavior, Social Media & SEO

Facebook accounts for approximately 2.7% of the search volume on the Internet. While this might not be a significant number to those of us in the SEO business, you can bet 2.7% percent is important to those brand and community mangers out there. Thus, when ranking organically in the independent states of Twitter or Facebook, small businesses can expect a have a pleasant boost on their overall marketing goals.

This first part of this blog post will help you navigate the …

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A Simple Equation For SEO Video Success

January 27th, 2011 | | Basic SEO Tips, Video SEO

Want to incorporate online videos into your marketing plan? Before you start, learn this simple equation: applying SEO basics + knowing your goals + doing it well = SEO video success.

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SEO Strategy Development for Online & Offline Efforts

January 20th, 2011 | | Basic SEO Tips

You know you should be optimizing your website to help you rank higher, drive more traffic and hopefully, ultimately improve consumer interaction. For those of you who have not started your SEO efforts yet, you are at a good point to start from the beginning and develop a cohesive plan that can help push your online efforts that much further. If you are in the midst of your SEO plan, this could be a good point to take a step …

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