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Archive for the ‘Analytics’ Category

How to Set Up Basic Lead Tracking Goals for Your SEO Campaign in Google Analytics

February 16th, 2009 | | Analytics

Last week I wrote a post on how to go about getting reporting information on your organic traffic and leads using Google Analytics. Today I’ll show you the basics on how to actually set up those lead tracking goals so you can determine where your leads are coming from and how many you generate at any given time.

When you login to Google Analytics, instead of clicking on ‘view reports’ click on the ‘edit’ link under the actions column to …

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Tracking Organic Traffic and Leads for Free Using Google Analytics

February 9th, 2009 | | Analytics

I mention that tracking organic traffic and leads is free because I’m afraid that many small business owners may still be unaware that they can track their website data for free using Google Analytics. Google Analytics is a completely free tool that allows you to track all kinds of data from your website.  In this post I’d like to show you a few reports that can help you track your SEO traffic and leads.

After you create your free …

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How to Become Google Analytics Certified

December 2nd, 2008 | | Analytics

If you’re in a business where getting new clients is a part of your job, having the right credentials is key.  And when it comes to the world of search engine marketing, the more certifications you can gain, the better.  Many people have asked us over the past few months how to become Google Analytics certified.  So, we’ve done our research and in this post I’ll tell you how.

What you’ll gain:

As with other Google certifications, an Analytics certification

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Calculating SEO Success and a Night on the Town

October 15th, 2008 | | Analytics, SEO Management

Calculating SEO Success and a Night on the Town

“You have to really try if you want to make some new friends,” I remember my mother saying after a rough first week in a new elementary school. She was right. You can’t wait for people to come to you so, now that I am again new in town, I put myself out there—or so I thought—to arrange a little …

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