When taking on an SEO client, or PPC for that matter, Analytics is a useful tool to determine how well each strategy is working. Through Analytics, you can see your bounce rate, time on site, entrance sources, top landing content, and more. You can see where your traffic is coming from and segment your audience in several ways, such as: language, region, and dayparting.
Archive for the ‘Analytics’ Category
The work that you do for SEO can at times be difficult to put a value on, so that’s when you need to use analytics to track the metrics that mean the most to you. For the majority of our clients we use Google Analytics since it is a powerful tool that is conveniently free. When evaluating your website it is important to understand what each metric means for your business, and set goals so that you can track your …
If you are directly selling to online visitors, the bounce rate is a prime indication of how people view your site. However, even then there are people that bookmark pages and come back to purchase so don’t think that the bounce rate is a solid rate of acceptance of your page.
When Google Analytics Browser-Based Opt-Out Plugin Is Released, What Alternatives Will You Considered?
Yesterday I wrote about the potential game-changing impact that the Google Analytics Browser-Based Opt-Out plugin could have on the online marketing industry. And I still have those fears, but then I got to thinking:
There are a few things that have to happen before the opt-out plugin has the impact I, and most I’ve talked to about it, feared.
I first learned about the Google Analytics browser-based opt-out feature via Twitter when Hanapin Marketing President / CEO Pat East tweeted it. At first I thought it was a cruel joke and was really hoping to wake up the next day to find it all to be only a nightmare.
I enjoyed a couple weeks of bliss till the Marketing Tech Blog wrote about it in greater detail.
In these tough economic times, management are often concerned with performance, more so than in past years. If you’re new to running a search engine optimization (SEO) campaign, you may find yourself being asked questions that you don’t really know how to answer. Last week, I began writing of some aspects and data from SEO campaigns that might help you prove to management that your SEO campaign is working. If you haven’t yet read that post, please do …
Search engine optimization has been a hot topic among CMOs and other marketers. SEO is something that every small, medium, and large company is trying to get into, become more advanced in, or feel like a master. A common wall that most companies will hit eventually is a demand from the top of the chain to see proof that SEO is working. If you are the sole marketer working on the SEO project or are new to the …
Analytic programs are fun for the data-lovers, but there is a tendency for some SEOs to over analyze or become reactionary to that data. To keep yourself from going stats-crazy or just plain ole crazy, here are some tips to keep some semblance of discipline when reviewing your SEO performance and website analytics.
Give it Time
Looking at analytics in real time can actually make you very skittish and make you doubt your SEO decisions. Slow and steady wins the race and …
If you’ve ever been in a seminar with hyper excited SEO experts, there is usually a feeling that comes over the audience. This feeling is one of discouragement and just being overwhelmed. Usually it’s because there’s a huge hole of knowledge that the crowd thinks they can’t understand and the game is already over. It doesn’t have to be that way.
Here are some things to keep in mind when you proceed with your avenues of SEO.
1. Don’t Over Analyze
Numbers are fun, …
Last week I got the SEO conversion optimization ball rolling by talking about how user experience affects conversion rates. As promised, today is the sequel – part 2, if you will. Still open for discussion are the topics of making data driven decisions to increase conversions and revenue and the ever popular subject of testing.
Making Data Driven Decisions
When managing a search engine optimization campaign, your web analytics data is of extreme importance. Without it, you’re …