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Archive for the ‘Analytics’ Category

5 Updates To Google Analytics Custom Reports

June 2nd, 2011 | | Analytics

I had just become comfortable with creating custom reports in Google Analytics when they released a new beta version this past March. I was a bit hesitant to make the transition, but when I discovered many new and useful updates had been made to the custom reports section. Here are the top 5 updates you need to know.

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Analyzing Mobile SEO in Google Analytics

May 6th, 2011 | | Analytics, Mobile SEO

Mobile queries have increased 4x in the past year alone. If that statistic doesn’t sound shocking, how about this: there are three times as many smart phones being activated every minute than there are babies being born. Mobile search is exploding, but despite these statistics 79% of large online advertisers do not have a mobile optimized site.

This post will walk you through how to analyze mobile data to determine if you should start developing a mobile version of your website.

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Our Guide To Google Analytics IQ Testing: Regular Expression (Regex) Character Guide

April 29th, 2011 | | Advanced SEO Tips, Analytics, regex, regular expression

Alas, the fourth and final installment of the Analytics test series: the regular expression portion. While the Google Analytics test might seem daunting, with a little studying, it really isn’t bad at all. Yesterday, Jessica covered event tracking.  Previously Erin covered …

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Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews

April 28th, 2011 | | Analytics

This is the third in our series of collaborative PPC Hero/SEO Boy series which aims to coves the most important aspects of the IQ Test and prepare you to earn a high score. Steve started us off with Cookies in Google Analytics and Erin continued with Google Analytics Ecommerce Tracking.

 

Why should we care about event tracking?

 

Because. Event tracking can give you lots of power.  Experienced online marketers understand that the more data you have about what’s …

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Our Guide to Google Analytics IQ Testing: E-commerce Tracking

April 26th, 2011 | | Analytics, How To

This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score.

While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as one might think, as long as you do your homework. …

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Our Guide To Google Analytics IQ Testing: C is for Cookie

April 25th, 2011 | | Analytics

This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. Our writers in this series have all scored at least 90% on the test and will provide their personal insights for success.

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Archaeology with In-Page Analytics

March 15th, 2011 | | Analytics

Archaeology is defined as the scientific study of past human behavior and culture spanning from the beginning of time to the present. The field exists because we as human beings are fascinated with our civilization’s origins. Most tend to picture archaeology as a science that involves a lot of digging in the dirt and searching for ancient artifacts.it Thanks to the Indiana Jones movies, we romanticize the science and envision swinging on tree vines across bottomless pits with ancient gold …

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Filtering Visits From Image Search Queries

February 28th, 2011 | | Analytics

Images can be a great tool for improving visitor engagement on a particular webpage. This is especially true for news articles, press releases, and blog posts. On both SEO Boy and PPC Hero, we try to use images to help illustrate the concepts we discuss in our articles. Assuming these images are tagged with descriptions, alt text, and other Meta data, search engines will index them for image results pages. With that being said, images can drive a …

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Creating Custom Reports in Google Analytics

January 12th, 2011 | | Analytics, SEO Tools

Can you name three ways to optimize websites for search engines? If you’ve had even minimal experience working with an SEO account you can probably do this easily: have relevant content, put keywords in page titles,  have good descriptive meta tags, etc. Following SEO best practices though is only half the battle. You also have to understand how these changes are affecting your performance. If you can’t analyze performance, you can’t improve it.

Google Analytics is the best tool to gather …

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Using Filters And User-Defined Segments in Google Analytics

October 25th, 2010 | | Advanced SEO Tips, Analytics, SEO Management

If you work at an agency, and you are fortunate enough to have clients like mine that internet marketing savvy, I hope this post will help start some interesting conversations, and help open the door to additional tracking that you might not yet be utilizing with Google Analytics.

The other day, one of my more hands-on clients forwarded me this article about monitoring rankings using advanced filters. After reading it I knew that I would be able to use this …

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