If you are directly selling to online visitors, the bounce rate is a prime indication of how people view your site. However, even then there are people that bookmark pages and come back to purchase so don’t think that the bounce rate is a solid rate of acceptance of your page.
Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.
Archive for the ‘Analytics’ Category
When Google Analytics Browser-Based Opt-Out Plugin Is Released, What Alternatives Will You Considered?
Yesterday I wrote about the potential game-changing impact that the Google Analytics Browser-Based Opt-Out plugin could have on the online marketing industry. And I still have those fears, but then I got to thinking:
There are a few things that have to happen before the opt-out plugin has the impact I, and most I’ve talked to about it, feared.
When Google Analytics Offers Browser-Based Opt-Out Plugin, Will You Continue to Use It?
I first learned about the Google Analytics browser-based opt-out feature via Twitter when Hanapin Marketing President / CEO Pat East tweeted it. At first I thought it was a cruel joke and was really hoping to wake up the next day to find it all to be only a nightmare.
I enjoyed a couple weeks of bliss till the Marketing Tech Blog wrote about it in greater detail.
Useful Web Analytics: Proving that SEO Works (Part 2)
In these tough economic times, management are often concerned with performance, more so than in past years. If you’re new to running a search engine optimization (SEO) campaign, you may find yourself being asked questions that you don’t really know how to answer. Last week, I began writing of some aspects and data from SEO campaigns that might help you prove to management that your SEO campaign is working. If you haven’t yet read that post, please do …
Useful Web Analytics: Proving that SEO Works (Part 1)
Search engine optimization has been a hot topic among CMOs and other marketers. SEO is something that every small, medium, and large company is trying to get into, become more advanced in, or feel like a master. A common wall that most companies will hit eventually is a demand from the top of the chain to see proof that SEO is working. If you are the sole marketer working on the SEO project or are new to the …
Don’t Let SEO Analytics Drive You Crazy: Review Stats With Discipline
Analytic programs are fun for the data-lovers, but there is a tendency for some SEOs to over analyze or become reactionary to that data. To keep yourself from going stats-crazy or just plain ole crazy, here are some tips to keep some semblance of discipline when reviewing your SEO performance and website analytics.
Give it Time
Looking at analytics in real time can actually make you very skittish and make you doubt your SEO decisions. Slow and steady wins the race and …
4 Ways to Keep the Big Picture in Mind with SEO
If you’ve ever been in a seminar with hyper excited SEO experts, there is usually a feeling that comes over the audience. This feeling is one of discouragement and just being overwhelmed. Usually it’s because there’s a huge hole of knowledge that the crowd thinks they can’t understand and the game is already over. It doesn’t have to be that way.
Here are some things to keep in mind when you proceed with your avenues of SEO.
1. Don’t Over Analyze
Numbers are fun, …
SEO and Conversion Optimization: How to Use Data and Testing to Improve Conversion Rates
Last week I got the SEO conversion optimization ball rolling by talking about how user experience affects conversion rates. As promised, today is the sequel – part 2, if you will. Still open for discussion are the topics of making data driven decisions to increase conversions and revenue and the ever popular subject of testing.
Making Data Driven Decisions
When managing a search engine optimization campaign, your web analytics data is of extreme importance. Without it, you’re …
How to Set Up Basic Lead Tracking Goals for Your SEO Campaign in Google Analytics
Last week I wrote a post on how to go about getting reporting information on your organic traffic and leads using Google Analytics. Today I’ll show you the basics on how to actually set up those lead tracking goals so you can determine where your leads are coming from and how many you generate at any given time.
When you login to Google Analytics, instead of clicking on ‘view reports’ click on the ‘edit’ link under the actions column to …
Tracking Organic Traffic and Leads for Free Using Google Analytics
I mention that tracking organic traffic and leads is free because I’m afraid that many small business owners may still be unaware that they can track their website data for free using Google Analytics. Google Analytics is a completely free tool that allows you to track all kinds of data from your website. In this post I’d like to show you a few reports that can help you track your SEO traffic and leads.
After you create your free …
